Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

market research analysttomarket research interviewer

A market research analyst already meets 44% of what the market research interviewer role asks for. The move turns on 10 required skills not yet in the profile.

From market research analyst
44%
Overlap1
To market research interviewer
19 Skills carried over
10 Required, not held
56.9 Difficulty2
Career overlap Partial match

44%

Learning distance Substantial retraining

56.9/ 100

1 Share of the market research interviewer role’s weighted skill requirement already met by the market research analyst profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A market research interviewer role treats 8 of its required skills as things a market research analyst already does. These are the ones it depends on most.

  • conduct research interview
  • document interviews
  • evaluate interview reports
  • information confidentiality
  • interview techniques
  • perform market research

What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 19 skills that carry over, these are the ones fewest other occupations ask for. A market research interviewer role needs them, and most people applying for one will not have them already. This is the part of a market research analyst background worth leading with.

Skill the target role also needs Area
  • already held prepare market research reports communication, collaboration and creativity
  • already held evaluate interview reports information skills
  • already held tabulate survey results information skills
  • already held customer insight business, administration and law
  • already held design questionnaires information skills
  • already held data quality assessment business, administration and law

All 19 carried skills, including the 8 the market research interviewer role treats as required.

Table 3

Table 3 · What you would need to learn

The 24 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 7 required, 7 supplementary
  • required, not held adhere to questionnaires required
  • required, not held capture people's attention required
  • required, not held explain interview purposes required
  • required, not held prepare survey report required
  • required, not held use communication techniques required
  • required, not held use different communication channels required
  • required, not held use questioning techniques required
  • optional, not held contact customers optional
  • optional, not held adapt communication style according to recipient optional
  • optional, not held apply grammar and spelling rules optional
  • optional, not held communicate by telephone optional
  • optional, not held interview focus groups optional
  • optional, not held speak different languages optional
  • optional, not held use shorthand optional
02 assisting and caring 1 required
  • required, not held respond to enquiries required
03 generic programmes and qualifications 1 required
  • required, not held communication required
04 natural sciences, mathematics and statistics 1 required
  • required, not held survey techniques required
05 information skills 4 supplementary
  • optional, not held study topics optional
  • optional, not held analyse call performance trends optional
  • optional, not held perform mystery shopping optional
  • optional, not held revise questionnaires optional
06 management skills 1 supplementary
  • optional, not held analyse data about clients optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a market research interviewer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 19 skills that carry over
Skill Type
  • already held conduct research interview skill
  • already held document interviews skill
  • already held evaluate interview reports skill
  • already held information confidentiality knowledge
  • already held interview techniques knowledge
  • already held perform market research skill
  • already held prepare market research reports skill
  • already held tabulate survey results skill
  • already held conduct qualitative research skill
  • already held conduct quantitative research skill
  • already held customer insight knowledge
  • already held data quality assessment knowledge
  • already held design questionnaires skill
  • already held market research knowledge
  • already held perform data analysis skill
  • already held present reports skill
  • already held psychology knowledge
  • already held statistics knowledge
  • already held visual presentation techniques knowledge
The 2 learning areas not shown above
Skill to acquire Tier
07 social sciences, journalism and information 1 supplementary
  • optional, not held politics optional
08 working with computers 1 supplementary
  • optional, not held use databases optional
14 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held contact customers optional
  • optional, not held study topics optional
  • optional, not held adapt communication style according to recipient optional
  • optional, not held analyse call performance trends optional
  • optional, not held analyse data about clients optional
  • optional, not held apply grammar and spelling rules optional
  • optional, not held communicate by telephone optional
  • optional, not held interview focus groups optional
  • optional, not held perform mystery shopping optional
  • optional, not held politics optional
  • optional, not held revise questionnaires optional
  • optional, not held speak different languages optional
  • optional, not held use databases optional
  • optional, not held use shorthand optional
53 held skills the market research interviewer role does not ask for
Skill Type
  • not needed by the target role LDAP knowledge
  • not needed by the target role LINQ knowledge
  • not needed by the target role MDX knowledge
  • not needed by the target role N1QL knowledge
  • not needed by the target role SPARQL knowledge
  • not needed by the target role XQuery knowledge
  • not needed by the target role advise on market strategies skill
  • not needed by the target role analyse big data skill
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse economic trends skill
  • not needed by the target role analyse external factors of companies skill
  • not needed by the target role analyse internal factors of companies skill
  • not needed by the target role analyse market financial trends skill
  • not needed by the target role analyse supply chain trends skill
  • not needed by the target role apply knowledge of human behaviour skill
  • not needed by the target role apply statistical analysis techniques skill
  • not needed by the target role apply technical communication skills skill
  • not needed by the target role build predictive models skill
  • not needed by the target role business analysis knowledge
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role conduct public surveys skill
  • not needed by the target role consumer goods industry knowledge
  • not needed by the target role customer segmentation knowledge
  • not needed by the target role customer service knowledge
  • not needed by the target role database knowledge
  • not needed by the target role deliver visual presentation of data skill
  • not needed by the target role demography knowledge
  • not needed by the target role digital data processing skill
  • not needed by the target role document project progress skill
  • not needed by the target role draw conclusions from market research results skill
  • not needed by the target role establish data processes skill
  • not needed by the target role follow the news skill
  • not needed by the target role forecast economic trends skill
  • not needed by the target role gather data skill
  • not needed by the target role identify customer's needs skill
  • not needed by the target role identify market niches skill
  • not needed by the target role identify potential markets for companies skill
  • not needed by the target role keep updated on innovations in various business fields skill
  • not needed by the target role make strategic business decisions skill
  • not needed by the target role manage data skill

13 further entries not listed here

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held communication required
  • required, not held survey techniques required
  • optional, not held politics optional
Index

Other moves recorded from market research analyst

Full index of moves from market research analyst

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.