Market research analyst to field survey manager
A market research analyst already meets 28% of what the field survey manager role asks for. The move turns on 12 required skills not yet in the profile.
69.4/ 100
1 How much of what a field survey manager is expected to do is already part of a market research analyst’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the field survey manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A field survey manager role treats 3 of its required skills as things a market research analyst already does. You would walk in with these on day one.
- evaluate interview reports
- interview techniques
- present reports
What stands in the way is 12 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A field survey manager role needs them, and most people applying for one will not have them already. This is the part of a market research analyst background worth leading with.
- already held evaluate interview reports information skills
- already held tabulate survey results information skills
- already held design questionnaires information skills
- already held conduct public surveys information skills
- already held document interviews information skills
- already held interview techniques social sciences, journalism and information
All 11 carried skills, including the 3 the field survey manager role treats as required.
Table 3 · What you may need to learn
The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn train field investigators required
- still to learn interview people required
- still to learn prepare survey report required
- still to learn write work-related reports required
- optional, not held adhere to questionnaires optional
- optional, not held capture people's attention optional
- optional, not held communicate with stakeholders optional
- optional, not held explain interview purposes optional
- optional, not held interview focus groups optional
- still to learn monitor field surveys required
- still to learn record survey data required
- still to learn perform resource planning required
- optional, not held collect data using GPS optional
- optional, not held revise questionnaires optional
- still to learn forecast workload required
- still to learn recruit employees required
- still to learn supervise staff required
- still to learn observe confidentiality required
- still to learn survey techniques required
- optional, not held communication optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries a field survey manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 monitor field surveys practise this
- 02 train field investigators practise this
- 03 interview people practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 11 skills that carry over
- already held evaluate interview reports skill
- already held interview techniques knowledge
- already held present reports skill
- already held conduct public surveys skill
- already held conduct research interview skill
- already held design questionnaires skill
- already held document interviews skill
- already held information confidentiality knowledge
- already held perform data analysis skill
- already held tabulate survey results skill
- already held visual presentation techniques knowledge
The 1 learning area not shown above
- optional, not held use microsoft office optional
9 supplementary skills, helpful but not required
- optional, not held adhere to questionnaires optional
- optional, not held capture people's attention optional
- optional, not held collect data using GPS optional
- optional, not held communicate with stakeholders optional
- optional, not held communication optional
- optional, not held explain interview purposes optional
- optional, not held interview focus groups optional
- optional, not held revise questionnaires optional
- optional, not held use microsoft office optional
61 held skills the field survey manager role does not ask for
- not needed by the target role LDAP knowledge
- not needed by the target role LINQ knowledge
- not needed by the target role MDX knowledge
- not needed by the target role N1QL knowledge
- not needed by the target role SPARQL knowledge
- not needed by the target role XQuery knowledge
- not needed by the target role advise on market strategies skill
- not needed by the target role analyse big data skill
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role analyse economic trends skill
- not needed by the target role analyse external factors of companies skill
- not needed by the target role analyse internal factors of companies skill
- not needed by the target role analyse market financial trends skill
- not needed by the target role analyse supply chain trends skill
- not needed by the target role apply knowledge of human behaviour skill
- not needed by the target role apply statistical analysis techniques skill
- not needed by the target role apply technical communication skills skill
- not needed by the target role build predictive models skill
- not needed by the target role business analysis knowledge
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role conduct qualitative research skill
- not needed by the target role conduct quantitative research skill
- not needed by the target role consumer goods industry knowledge
- not needed by the target role customer insight knowledge
- not needed by the target role customer segmentation knowledge
- not needed by the target role customer service knowledge
- not needed by the target role data quality assessment knowledge
- not needed by the target role database knowledge
- not needed by the target role deliver visual presentation of data skill
- not needed by the target role demography knowledge
- not needed by the target role digital data processing skill
- not needed by the target role document project progress skill
- not needed by the target role draw conclusions from market research results skill
- not needed by the target role establish data processes skill
- not needed by the target role follow the news skill
- not needed by the target role forecast economic trends skill
- not needed by the target role gather data skill
- not needed by the target role identify customer's needs skill
- not needed by the target role identify market niches skill
- not needed by the target role identify potential markets for companies skill
21 further entries not listed here
2 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn survey techniques required
- optional, not held communication optional
Other moves recorded from market research analyst
- market research interviewer 44% covered · substantial
- statistical assistant 41% covered · substantial
- data entry clerk 39% covered · substantial
- data entry supervisor 38% covered · substantial
- data quality specialist 37% covered · substantial
- business economics researcher 36% covered · substantial
- survey enumerator 36% covered · substantial
- data analyst 30% covered · career change
Common questions about this move
Can a market research analyst become a field survey manager?
Yes, and it is a substantial move. A market research analyst already covers 28% of what a field survey manager is expected to do: 11 skills carry over, 3 of which the field survey manager role treats as required.
What skills does a market research analyst need to become a field survey manager?
12 required skills are missing, plus 9 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is monitor field surveys.
How hard is the move from market research analyst to field survey manager?
Its learning distance is 69.4 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.