marketing consultanttoemployer branding manager
A marketing consultant already meets 44% of what the employer branding manager role asks for. The move turns on 6 required skills not yet in the profile.
44%
51.8/ 100
1 Share of the employer branding manager role’s weighted skill requirement already met by the marketing consultant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A employer branding manager role treats 7 of its required skills as things a marketing consultant already does. These are the ones it depends on most.
- brand marketing techniques
- digital marketing techniques
- plan digital marketing
- plan marketing strategy
- plan social media marketing campaigns
- social media management
What stands in the way is 6 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 7 skills that carry over, these are the ones fewest other occupations ask for. A employer branding manager role needs them, and most people applying for one will not have them already. This is the part of a marketing consultant background worth leading with.
- already held plan social media marketing campaigns management skills
- already held plan digital marketing management skills
- already held social media management business, administration and law
- already held digital marketing techniques business, administration and law
- already held brand marketing techniques business, administration and law
- already held social media marketing techniques business, administration and law
All 7 carried skills, including the 7 the employer branding manager role treats as required.
Table 3 · What you would need to learn
The 14 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held set brand positioning required
- required, not held apply social media marketing required
- required, not held promote company required
- optional, not held advise on public relations optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
- required, not held define brand identity required
- required, not held develop media strategy required
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
- required, not held marketing department processes required
- optional, not held network marketing optional
- optional, not held content marketing strategy optional
Table 4 · Where to start
The 3 entries a employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 set brand positioning skill · occupation specific
- 02 marketing department processes knowledge · sector specific
- 03 apply social media marketing skill · cross sector
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 7 skills that carry over
- already held brand marketing techniques knowledge
- already held digital marketing techniques knowledge
- already held plan digital marketing skill
- already held plan marketing strategy skill
- already held plan social media marketing campaigns skill
- already held social media management knowledge
- already held social media marketing techniques knowledge
8 supplementary skills, helpful but not required
- optional, not held network marketing optional
- optional, not held advise on public relations optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held content marketing strategy optional
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
51 held skills the employer branding manager role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role analyse external factors of companies skill
- not needed by the target role analyse internal factors of companies skill
- not needed by the target role carry out strategic research skill
- not needed by the target role channel marketing knowledge
- not needed by the target role conduct online competitive analysis skill
- not needed by the target role conduct research interview skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role coordinate marketing plan actions skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role creatively use digital technologies skill
- not needed by the target role customer insight knowledge
- not needed by the target role customer service knowledge
- not needed by the target role define technical requirements skill
- not needed by the target role develop creative ideas skill
- not needed by the target role document project progress skill
- not needed by the target role e-commerce systems knowledge
- not needed by the target role evaluate marketing content skill
- not needed by the target role financial capability knowledge
- not needed by the target role identify customer requirements skill
- not needed by the target role identify market niches skill
- not needed by the target role identify potential markets for companies skill
- not needed by the target role integrate marketing strategies with the global strategy skill
- not needed by the target role international trade knowledge
- not needed by the target role interpret financial statements skill
- not needed by the target role issue sales invoices skill
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role maintain relationship with customers skill
- not needed by the target role make strategic business decisions skill
- not needed by the target role management consulting knowledge
- not needed by the target role market analysis knowledge
- not needed by the target role market pricing knowledge
- not needed by the target role marketing analytics knowledge
- not needed by the target role marketing mix knowledge
- not needed by the target role marketing principles knowledge
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role perform market research skill
- not needed by the target role plan marketing campaigns skill
- not needed by the target role pricing strategies knowledge
11 further entries not listed here
3 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held marketing department processes required
- optional, not held network marketing optional
- optional, not held content marketing strategy optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.