Marketing consultant to employer branding manager
A marketing consultant already meets 44% of what the employer branding manager role asks for. The move turns on 6 required skills not yet in the profile.
51.8/ 100
1 How much of what an employer branding manager is expected to do is already part of a marketing consultant’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the employer branding manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An employer branding manager role treats 7 of its required skills as things a marketing consultant already does. You would walk in with these on day one.
- brand marketing techniques
- digital marketing techniques
- plan digital marketing
- plan marketing strategy
- plan social media marketing campaigns
- social media management
What stands in the way is 6 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 7 skills that carry over, these are the ones fewest other occupations ask for. An employer branding manager role needs them, and most people applying for one will not have them already. This is the part of a marketing consultant background worth leading with.
- already held plan social media marketing campaigns management skills
- already held plan digital marketing management skills
- already held social media management business, administration and law
- already held digital marketing techniques business, administration and law
- already held brand marketing techniques business, administration and law
- already held social media marketing techniques business, administration and law
All 7 carried skills, including the 7 the employer branding manager role treats as required.
Table 3 · What you may need to learn
The 14 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn set brand positioning required
- still to learn apply social media marketing required
- still to learn promote company required
- optional, not held advise on public relations optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
- still to learn define brand identity required
- still to learn develop media strategy required
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
- still to learn marketing department processes required
- optional, not held network marketing optional
- optional, not held content marketing strategy optional
Table 4 · Where to start
The 3 entries an employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 set brand positioning practise this
- 02 marketing department processes study this
- 03 apply social media marketing practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 7 skills that carry over
- already held brand marketing techniques knowledge
- already held digital marketing techniques knowledge
- already held plan digital marketing skill
- already held plan marketing strategy skill
- already held plan social media marketing campaigns skill
- already held social media management knowledge
- already held social media marketing techniques knowledge
8 supplementary skills, helpful but not required
- optional, not held network marketing optional
- optional, not held advise on public relations optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held content marketing strategy optional
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
51 held skills the employer branding manager role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role analyse external factors of companies skill
- not needed by the target role analyse internal factors of companies skill
- not needed by the target role carry out strategic research skill
- not needed by the target role channel marketing knowledge
- not needed by the target role conduct online competitive analysis skill
- not needed by the target role conduct research interview skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role coordinate marketing plan actions skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role creatively use digital technologies skill
- not needed by the target role customer insight knowledge
- not needed by the target role customer service knowledge
- not needed by the target role define technical requirements skill
- not needed by the target role develop creative ideas skill
- not needed by the target role document project progress skill
- not needed by the target role e-commerce systems knowledge
- not needed by the target role evaluate marketing content skill
- not needed by the target role financial capability knowledge
- not needed by the target role identify customer requirements skill
- not needed by the target role identify market niches skill
- not needed by the target role identify potential markets for companies skill
- not needed by the target role integrate marketing strategies with the global strategy skill
- not needed by the target role international trade knowledge
- not needed by the target role interpret financial statements skill
- not needed by the target role issue sales invoices skill
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role maintain relationship with customers skill
- not needed by the target role make strategic business decisions skill
- not needed by the target role management consulting knowledge
- not needed by the target role market analysis knowledge
- not needed by the target role market pricing knowledge
- not needed by the target role marketing analytics knowledge
- not needed by the target role marketing mix knowledge
- not needed by the target role marketing principles knowledge
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role perform market research skill
- not needed by the target role plan marketing campaigns skill
- not needed by the target role pricing strategies knowledge
11 further entries not listed here
3 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn marketing department processes required
- optional, not held network marketing optional
- optional, not held content marketing strategy optional
Common questions about this move
Can a marketing consultant become an employer branding manager?
Yes, and it is a moderate move. A marketing consultant already covers 44% of what an employer branding manager is expected to do: 7 skills carry over, 7 of which the employer branding manager role treats as required.
What skills does a marketing consultant need to become an employer branding manager?
6 required skills are missing, plus 8 optional ones. They fall into 3 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is set brand positioning.
How hard is the move from marketing consultant to employer branding manager?
Its learning distance is 51.8 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.