Table 1Transition record

marketing consultanttomarketing manager

A marketing consultant already meets 39% of what the marketing manager role asks for. The move turns on 23 required skills not yet in the profile.

From marketing consultant

39%

Overlap1

To marketing manager

36 Skills carried over

23 Required, not held

73.8 Difficulty2

Career overlap Distant match

39%

Learning distance Substantial retraining

73.8/ 100

adjacentmoderatesubstantialcareer change

1 Share of the marketing manager role’s weighted skill requirement already met by the marketing consultant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A marketing manager role treats 20 of its required skills as things a marketing consultant already does. These are the ones it depends on most.

analyse external factors of companies
analyse internal factors of companies
brand marketing techniques
channel marketing
coordinate marketing plan actions
evaluate marketing content

What stands in the way is 23 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 36 skills that carry over, these are the ones fewest other occupations ask for. A marketing manager role needs them, and most people applying for one will not have them already. This is the part of a marketing consultant background worth leading with.

Skill the target role also needs Area

already held use theoretical marketing models management skills
already held neuromarketing techniques business, administration and law
already held conduct online competitive analysis management skills
already held online ads campaign techniques business, administration and law
already held web strategy assessment business, administration and law
already held evaluate marketing content information skills

All 36 carried skills, including the 20 the marketing manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 73 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 management skills 8 required, 16 supplementary

required, not held organise participation in local or international events required
required, not held apply strategic thinking required
required, not held create annual marketing budget required
required, not held define measurable marketing objectives required
required, not held integrate strategic foundation in daily performance required
required, not held manage budgets required
required, not held manage profitability required
required, not held perform project management required

optional, not held create media plan optional
optional, not held develop business plans optional
optional, not held manage content development projects optional
optional, not held perform product planning optional
optional, not held set sales goals optional
optional, not held supervise sales activities optional
optional, not held analyse data about clients optional
optional, not held assist in developing marketing campaigns optional
optional, not held coordinate events optional
optional, not held manage accounts optional
optional, not held manage distribution channels optional
optional, not held manage staff optional
optional, not held manage the handling of promotional materials optional
optional, not held perform multiple tasks at the same time optional
optional, not held plan events optional
optional, not held prepare exhibition marketing plan optional

02 information skills 7 required, 3 supplementary

required, not held analyse business plans required
required, not held analyse consumer buying trends required
required, not held analyse customer service surveys required
required, not held analyse work-related written reports required
required, not held evaluate advertising campaign required
required, not held study sales levels of products required
required, not held track key performance indicators required

optional, not held carry out sales analysis optional
optional, not held estimate profitability optional
optional, not held forecast sales over periods of time optional

03 communication, collaboration and creativity 4 required, 13 supplementary

required, not held align efforts towards business development required
required, not held collaborate in the development of marketing strategies required
required, not held impart business plans to collaborators required
required, not held implement marketing strategies required

optional, not held develop online community plan optional
optional, not held implement sales strategies optional
optional, not held maintain relationship with suppliers optional
optional, not held negotiate sales contracts optional
optional, not held promote event optional
optional, not held apply social media marketing optional
optional, not held approve advertising campaign optional
optional, not held communicate with customers optional
optional, not held conduct mobile marketing optional
optional, not held ensure client orientation optional
optional, not held ensure cross-department cooperation optional
optional, not held liaise with distribution channel managers optional
optional, not held liaise with managers optional

04 business, administration and law 4 required, 10 supplementary

required, not held corporate social responsibility required
required, not held content marketing strategy required
required, not held market research required
required, not held marketing management required

optional, not held cost management optional
optional, not held sales argumentation optional
optional, not held search engine optimisation optional
optional, not held business intelligence optional
optional, not held contract law optional
optional, not held customer segmentation optional
optional, not held market entry strategies optional
optional, not held public relations optional
optional, not held sales department processes optional
optional, not held telemarketing optional

05 information and communication technologies (icts) 3 supplementary

optional, not held information confidentiality optional
optional, not held keywords in digital content optional
optional, not held web analytics optional

06 generic programmes and qualifications 2 supplementary

optional, not held communication principles optional
optional, not held teamwork principles optional

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a marketing manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 36 skills that carry over

Skill Type

already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held brand marketing techniques knowledge
already held channel marketing knowledge
already held coordinate marketing plan actions skill
already held evaluate marketing content skill
already held identify potential markets for companies skill
already held integrate marketing strategies with the global strategy skill
already held market pricing knowledge
already held marketing analytics knowledge
already held marketing mix knowledge
already held marketing principles knowledge
already held perform market research skill
already held plan marketing campaigns skill
already held plan marketing strategy skill
already held plan social media marketing campaigns skill
already held pricing strategies knowledge
already held project management knowledge
already held relationship marketing knowledge
already held services marketing knowledge
already held conduct online competitive analysis skill
already held conduct search engine optimisation skill
already held customer insight knowledge
already held e-commerce systems knowledge
already held identify market niches skill
already held international trade knowledge
already held liaise with advertising agencies skill
already held neuromarketing techniques knowledge
already held online ads campaign techniques knowledge
already held sales strategies knowledge
already held social media management knowledge
already held social media marketing techniques knowledge
already held use analytics for commercial purposes skill
already held use different communication channels skill
already held use theoretical marketing models skill
already held web strategy assessment knowledge

The 3 learning areas not shown above

Skill to acquire Tier

07 arts and humanities 1 supplementary

optional, not held content development processes optional

08 natural sciences, mathematics and statistics 1 supplementary

optional, not held statistics optional

09 working with computers 1 supplementary

optional, not held use content management system software optional

50 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held carry out sales analysis optional
optional, not held cost management optional
optional, not held create media plan optional
optional, not held develop business plans optional
optional, not held develop online community plan optional
optional, not held implement sales strategies optional
optional, not held information confidentiality optional
optional, not held keywords in digital content optional
optional, not held maintain relationship with suppliers optional
optional, not held manage content development projects optional
optional, not held negotiate sales contracts optional
optional, not held perform product planning optional
optional, not held promote event optional
optional, not held sales argumentation optional
optional, not held search engine optimisation optional
optional, not held set sales goals optional
optional, not held supervise sales activities optional
optional, not held analyse data about clients optional
optional, not held apply social media marketing optional
optional, not held approve advertising campaign optional
optional, not held assist in developing marketing campaigns optional
optional, not held business intelligence optional
optional, not held communicate with customers optional
optional, not held communication principles optional
optional, not held conduct mobile marketing optional
optional, not held content development processes optional
optional, not held contract law optional
optional, not held coordinate events optional
optional, not held customer segmentation optional
optional, not held ensure client orientation optional
optional, not held ensure cross-department cooperation optional
optional, not held estimate profitability optional
optional, not held forecast sales over periods of time optional
optional, not held liaise with distribution channel managers optional
optional, not held liaise with managers optional
optional, not held manage accounts optional
optional, not held manage distribution channels optional
optional, not held manage staff optional
optional, not held manage the handling of promotional materials optional
optional, not held market entry strategies optional

10 further entries not listed here

22 held skills the marketing manager role does not ask for

Skill Type

not needed by the target role advertising techniques knowledge
not needed by the target role carry out strategic research skill
not needed by the target role conduct research interview skill
not needed by the target role copyright legislation knowledge
not needed by the target role creatively use digital technologies skill
not needed by the target role customer service knowledge
not needed by the target role define technical requirements skill
not needed by the target role develop creative ideas skill
not needed by the target role digital marketing techniques knowledge
not needed by the target role document project progress skill
not needed by the target role financial capability knowledge
not needed by the target role identify customer requirements skill
not needed by the target role interpret financial statements skill
not needed by the target role issue sales invoices skill
not needed by the target role maintain relationship with customers skill
not needed by the target role make strategic business decisions skill
not needed by the target role management consulting knowledge
not needed by the target role market analysis knowledge
not needed by the target role plan digital marketing skill
not needed by the target role reputation management knowledge
not needed by the target role respond to enquiries skill
not needed by the target role use consulting techniques skill

21 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held corporate social responsibility required
required, not held content marketing strategy required
required, not held market research required
required, not held marketing management required
optional, not held cost management optional
optional, not held information confidentiality optional
optional, not held keywords in digital content optional
optional, not held sales argumentation optional
optional, not held search engine optimisation optional
optional, not held business intelligence optional
optional, not held communication principles optional
optional, not held content development processes optional
optional, not held contract law optional
optional, not held customer segmentation optional
optional, not held market entry strategies optional
optional, not held public relations optional
optional, not held sales department processes optional
optional, not held statistics optional
optional, not held teamwork principles optional
optional, not held telemarketing optional
optional, not held web analytics optional

Index

Other moves recorded from marketing consultant

Full index of moves from marketing consultant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.