Marketing consultant to marketing manager
A marketing consultant already meets 39% of what the marketing manager role asks for. The move turns on 23 required skills not yet in the profile.
73.8/ 100
1 How much of what a marketing manager is expected to do is already part of a marketing consultant’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the marketing manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A marketing manager role treats 20 of its required skills as things a marketing consultant already does. You would walk in with these on day one.
- analyse external factors of companies
- analyse internal factors of companies
- brand marketing techniques
- channel marketing
- coordinate marketing plan actions
- evaluate marketing content
What stands in the way is 23 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 36 skills that carry over, these are the ones fewest other occupations ask for. A marketing manager role needs them, and most people applying for one will not have them already. This is the part of a marketing consultant background worth leading with.
- already held use theoretical marketing models management skills
- already held neuromarketing techniques business, administration and law
- already held conduct online competitive analysis management skills
- already held online ads campaign techniques business, administration and law
- already held web strategy assessment business, administration and law
- already held evaluate marketing content information skills
All 36 carried skills, including the 20 the marketing manager role treats as required.
Table 3 · What you may need to learn
The 73 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn organise participation in local or international events required
- still to learn apply strategic thinking required
- still to learn create annual marketing budget required
- still to learn define measurable marketing objectives required
- still to learn integrate strategic foundation in daily performance required
- still to learn manage budgets required
- still to learn manage profitability required
- still to learn perform project management required
- optional, not held create media plan optional
- optional, not held develop business plans optional
- optional, not held manage content development projects optional
- optional, not held perform product planning optional
- optional, not held set sales goals optional
- optional, not held supervise sales activities optional
- optional, not held analyse data about clients optional
- optional, not held assist in developing marketing campaigns optional
- optional, not held coordinate events optional
- optional, not held manage accounts optional
- optional, not held manage distribution channels optional
- optional, not held manage staff optional
- optional, not held manage the handling of promotional materials optional
- optional, not held perform multiple tasks at the same time optional
- optional, not held plan events optional
- optional, not held prepare exhibition marketing plan optional
- still to learn analyse business plans required
- still to learn analyse consumer buying trends required
- still to learn analyse customer service surveys required
- still to learn analyse work-related written reports required
- still to learn evaluate advertising campaign required
- still to learn study sales levels of products required
- still to learn track key performance indicators required
- optional, not held carry out sales analysis optional
- optional, not held estimate profitability optional
- optional, not held forecast sales over periods of time optional
- still to learn align efforts towards business development required
- still to learn collaborate in the development of marketing strategies required
- still to learn impart business plans to collaborators required
- still to learn implement marketing strategies required
- optional, not held develop online community plan optional
- optional, not held implement sales strategies optional
- optional, not held maintain relationship with suppliers optional
- optional, not held negotiate sales contracts optional
- optional, not held promote event optional
- optional, not held apply social media marketing optional
- optional, not held approve advertising campaign optional
- optional, not held communicate with customers optional
- optional, not held conduct mobile marketing optional
- optional, not held ensure client orientation optional
- optional, not held ensure cross-department cooperation optional
- optional, not held liaise with distribution channel managers optional
- optional, not held liaise with managers optional
- still to learn corporate social responsibility required
- still to learn content marketing strategy required
- still to learn market research required
- still to learn marketing management required
- optional, not held cost management optional
- optional, not held sales argumentation optional
- optional, not held search engine optimisation optional
- optional, not held business intelligence optional
- optional, not held contract law optional
- optional, not held customer segmentation optional
- optional, not held market entry strategies optional
- optional, not held public relations optional
- optional, not held sales department processes optional
- optional, not held telemarketing optional
- optional, not held information confidentiality optional
- optional, not held keywords in digital content optional
- optional, not held web analytics optional
- optional, not held communication principles optional
- optional, not held teamwork principles optional
3 further areas in the appendix
Table 4 · Where to start
The 3 entries a marketing manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 organise participation in local or international events practise this
- 02 corporate social responsibility study this
- 03 align efforts towards business development practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 36 skills that carry over
- already held analyse external factors of companies skill
- already held analyse internal factors of companies skill
- already held brand marketing techniques knowledge
- already held channel marketing knowledge
- already held coordinate marketing plan actions skill
- already held evaluate marketing content skill
- already held identify potential markets for companies skill
- already held integrate marketing strategies with the global strategy skill
- already held market pricing knowledge
- already held marketing analytics knowledge
- already held marketing mix knowledge
- already held marketing principles knowledge
- already held perform market research skill
- already held plan marketing campaigns skill
- already held plan marketing strategy skill
- already held plan social media marketing campaigns skill
- already held pricing strategies knowledge
- already held project management knowledge
- already held relationship marketing knowledge
- already held services marketing knowledge
- already held conduct online competitive analysis skill
- already held conduct search engine optimisation skill
- already held customer insight knowledge
- already held e-commerce systems knowledge
- already held identify market niches skill
- already held international trade knowledge
- already held liaise with advertising agencies skill
- already held neuromarketing techniques knowledge
- already held online ads campaign techniques knowledge
- already held sales strategies knowledge
- already held social media management knowledge
- already held social media marketing techniques knowledge
- already held use analytics for commercial purposes skill
- already held use different communication channels skill
- already held use theoretical marketing models skill
- already held web strategy assessment knowledge
The 3 learning areas not shown above
- optional, not held content development processes optional
- optional, not held statistics optional
- optional, not held use content management system software optional
50 supplementary skills, helpful but not required
- optional, not held carry out sales analysis optional
- optional, not held cost management optional
- optional, not held create media plan optional
- optional, not held develop business plans optional
- optional, not held develop online community plan optional
- optional, not held implement sales strategies optional
- optional, not held information confidentiality optional
- optional, not held keywords in digital content optional
- optional, not held maintain relationship with suppliers optional
- optional, not held manage content development projects optional
- optional, not held negotiate sales contracts optional
- optional, not held perform product planning optional
- optional, not held promote event optional
- optional, not held sales argumentation optional
- optional, not held search engine optimisation optional
- optional, not held set sales goals optional
- optional, not held supervise sales activities optional
- optional, not held analyse data about clients optional
- optional, not held apply social media marketing optional
- optional, not held approve advertising campaign optional
- optional, not held assist in developing marketing campaigns optional
- optional, not held business intelligence optional
- optional, not held communicate with customers optional
- optional, not held communication principles optional
- optional, not held conduct mobile marketing optional
- optional, not held content development processes optional
- optional, not held contract law optional
- optional, not held coordinate events optional
- optional, not held customer segmentation optional
- optional, not held ensure client orientation optional
- optional, not held ensure cross-department cooperation optional
- optional, not held estimate profitability optional
- optional, not held forecast sales over periods of time optional
- optional, not held liaise with distribution channel managers optional
- optional, not held liaise with managers optional
- optional, not held manage accounts optional
- optional, not held manage distribution channels optional
- optional, not held manage staff optional
- optional, not held manage the handling of promotional materials optional
- optional, not held market entry strategies optional
10 further entries not listed here
22 held skills the marketing manager role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role carry out strategic research skill
- not needed by the target role conduct research interview skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role creatively use digital technologies skill
- not needed by the target role customer service knowledge
- not needed by the target role define technical requirements skill
- not needed by the target role develop creative ideas skill
- not needed by the target role digital marketing techniques knowledge
- not needed by the target role document project progress skill
- not needed by the target role financial capability knowledge
- not needed by the target role identify customer requirements skill
- not needed by the target role interpret financial statements skill
- not needed by the target role issue sales invoices skill
- not needed by the target role maintain relationship with customers skill
- not needed by the target role make strategic business decisions skill
- not needed by the target role management consulting knowledge
- not needed by the target role market analysis knowledge
- not needed by the target role plan digital marketing skill
- not needed by the target role reputation management knowledge
- not needed by the target role respond to enquiries skill
- not needed by the target role use consulting techniques skill
21 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn corporate social responsibility required
- still to learn content marketing strategy required
- still to learn market research required
- still to learn marketing management required
- optional, not held cost management optional
- optional, not held information confidentiality optional
- optional, not held keywords in digital content optional
- optional, not held sales argumentation optional
- optional, not held search engine optimisation optional
- optional, not held business intelligence optional
- optional, not held communication principles optional
- optional, not held content development processes optional
- optional, not held contract law optional
- optional, not held customer segmentation optional
- optional, not held market entry strategies optional
- optional, not held public relations optional
- optional, not held sales department processes optional
- optional, not held statistics optional
- optional, not held teamwork principles optional
- optional, not held telemarketing optional
- optional, not held web analytics optional
Common questions about this move
Can a marketing consultant become a marketing manager?
Yes, and it is a substantial move. A marketing consultant already covers 39% of what a marketing manager is expected to do: 36 skills carry over, 20 of which the marketing manager role treats as required.
What skills does a marketing consultant need to become a marketing manager?
23 required skills are missing, plus 50 optional ones. They fall into 9 areas of the ESCO skill hierarchy, led by management skills. The single most important is organise participation in local or international events.
How hard is the move from marketing consultant to marketing manager?
Its learning distance is 73.8 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.