Table 1Transition record

marketing consultanttodigital marketing manager

A marketing consultant already meets 48% of what the digital marketing manager role asks for. The move turns on 14 required skills not yet in the profile.

From marketing consultant

48%

Overlap1

To digital marketing manager

21 Skills carried over

14 Required, not held

60.9 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 60.9

This move: 60.9 of 100 · substantial

1 Share of the digital marketing manager role’s weighted skill requirement already met by the marketing consultant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A digital marketing manager role needs them, and most people applying for one will not have them already. This is the part of a marketing consultant background worth leading with.

Skill the target role also needs Area

already held neuromarketing techniques business, administration and law
already held conduct online competitive analysis management skills
already held online ads campaign techniques business, administration and law
already held web strategy assessment business, administration and law
already held plan social media marketing campaigns management skills
already held creatively use digital technologies working with computers

All 21 carried skills, including the 15 the digital marketing manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 28 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 3 supplementary

required, not held set brand positioning required
required, not held apply social media marketing required
required, not held perform customers’ needs analysis required

optional, not held execute email marketing optional
optional, not held execute marketing plan optional
optional, not held implement marketing strategies optional

02 working with computers 3 required, 1 supplementary

required, not held digital communication and collaboration required
required, not held develop digital content required
required, not held use e-services required

optional, not held perform online data analysis optional

03 management skills 2 required, 5 supplementary

required, not held design brand's online communication plan required
required, not held identify new business opportunities required

optional, not held apply customer engagement strategy optional
optional, not held carry out event management optional
optional, not held manage staff optional
optional, not held perform project management optional
optional, not held stimulate creativity in the team optional

04 business, administration and law 2 required, 2 supplementary

required, not held company policies required
required, not held mobile marketing required

optional, not held pay-per-click optional
optional, not held content marketing strategy optional

05 information skills 2 required

required, not held analyse consumer buying trends required
required, not held perform business analysis required

06 arts and humanities 1 required, 2 supplementary

required, not held digital media required

optional, not held ethics of sharing work through social media optional
optional, not held interactive media optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a digital marketing manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 21 skills that carry over

Skill Type

already held brand marketing techniques knowledge
already held conduct online competitive analysis skill
already held digital marketing techniques knowledge
already held e-commerce systems knowledge
already held integrate marketing strategies with the global strategy skill
already held marketing analytics knowledge
already held neuromarketing techniques knowledge
already held online ads campaign techniques knowledge
already held perform market research skill
already held plan digital marketing skill
already held plan marketing campaigns skill
already held plan social media marketing campaigns skill
already held social media management knowledge
already held social media marketing techniques knowledge
already held web strategy assessment knowledge
already held advertising techniques knowledge
already held conduct search engine optimisation skill
already held creatively use digital technologies skill
already held relationship marketing knowledge
already held reputation management knowledge
already held services marketing knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 required, 1 supplementary

required, not held web analytics required

optional, not held data protection optional

14 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held pay-per-click optional
optional, not held data protection optional
optional, not held ethics of sharing work through social media optional
optional, not held apply customer engagement strategy optional
optional, not held carry out event management optional
optional, not held content marketing strategy optional
optional, not held execute email marketing optional
optional, not held execute marketing plan optional
optional, not held implement marketing strategies optional
optional, not held interactive media optional
optional, not held manage staff optional
optional, not held perform online data analysis optional
optional, not held perform project management optional
optional, not held stimulate creativity in the team optional

37 held skills the digital marketing manager role does not ask for

Skill Type

not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role carry out strategic research skill
not needed by the target role channel marketing knowledge
not needed by the target role conduct research interview skill
not needed by the target role coordinate marketing plan actions skill
not needed by the target role copyright legislation knowledge
not needed by the target role customer insight knowledge
not needed by the target role customer service knowledge
not needed by the target role define technical requirements skill
not needed by the target role develop creative ideas skill
not needed by the target role document project progress skill
not needed by the target role evaluate marketing content skill
not needed by the target role financial capability knowledge
not needed by the target role identify customer requirements skill
not needed by the target role identify market niches skill
not needed by the target role identify potential markets for companies skill
not needed by the target role international trade knowledge
not needed by the target role interpret financial statements skill
not needed by the target role issue sales invoices skill
not needed by the target role liaise with advertising agencies skill
not needed by the target role maintain relationship with customers skill
not needed by the target role make strategic business decisions skill
not needed by the target role management consulting knowledge
not needed by the target role market analysis knowledge
not needed by the target role market pricing knowledge
not needed by the target role marketing mix knowledge
not needed by the target role marketing principles knowledge
not needed by the target role plan marketing strategy skill
not needed by the target role pricing strategies knowledge
not needed by the target role project management knowledge
not needed by the target role respond to enquiries skill
not needed by the target role sales strategies knowledge
not needed by the target role use analytics for commercial purposes skill
not needed by the target role use consulting techniques skill
not needed by the target role use different communication channels skill
not needed by the target role use theoretical marketing models skill

9 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held company policies required
required, not held mobile marketing required
required, not held digital media required
required, not held web analytics required
optional, not held pay-per-click optional
optional, not held data protection optional
optional, not held ethics of sharing work through social media optional
optional, not held content marketing strategy optional
optional, not held interactive media optional

Index

Other moves recorded from marketing consultant

Full index of moves from marketing consultant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.