Table 1Transition record

marketing managertomarketing consultant

A marketing manager already meets 62% of what the marketing consultant role asks for. The move turns on 9 required skills not yet in the profile.

From marketing manager

62%

Overlap1

To marketing consultant

36 Skills carried over

9 Required, not held

45.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 45.8

This move: 45.8 of 100 · moderate

1 Share of the marketing consultant role’s weighted skill requirement already met by the marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 36 skills that carry over, these are the ones fewest other occupations ask for. A marketing consultant role needs them, and most people applying for one will not have them already. This is the part of a marketing manager background worth leading with.

Skill the target role also needs Area

already held use theoretical marketing models management skills
already held neuromarketing techniques business, administration and law
already held conduct online competitive analysis management skills
already held online ads campaign techniques business, administration and law
already held web strategy assessment business, administration and law
already held evaluate marketing content information skills

All 36 carried skills, including the 15 the marketing consultant role treats as required.

Table 3

Table 3 · What you would need to learn

The 22 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 1 supplementary

required, not held maintain relationship with customers required
required, not held conduct research interview required
required, not held use consulting techniques required

optional, not held develop creative ideas optional

02 information skills 3 required, 1 supplementary

required, not held carry out strategic research required
required, not held document project progress required
required, not held identify customer requirements required

optional, not held interpret financial statements optional

03 business, administration and law 2 required, 6 supplementary

required, not held management consulting required
required, not held market analysis required

optional, not held customer service optional
optional, not held digital marketing techniques optional
optional, not held advertising techniques optional
optional, not held copyright legislation optional
optional, not held financial capability optional
optional, not held reputation management optional

04 assisting and caring 1 required

required, not held respond to enquiries required

05 management skills 4 supplementary

optional, not held issue sales invoices optional
optional, not held define technical requirements optional
optional, not held make strategic business decisions optional
optional, not held plan digital marketing optional

06 working with computers 1 supplementary

optional, not held creatively use digital technologies optional

Table 4

Table 4 · Where to start

The 3 entries a marketing consultant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 36 skills that carry over

Skill Type

already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held identify market niches skill
already held identify potential markets for companies skill
already held integrate marketing strategies with the global strategy skill
already held market pricing knowledge
already held marketing analytics knowledge
already held marketing mix knowledge
already held marketing principles knowledge
already held plan marketing strategy skill
already held pricing strategies knowledge
already held project management knowledge
already held services marketing knowledge
already held use different communication channels skill
already held use theoretical marketing models skill
already held brand marketing techniques knowledge
already held channel marketing knowledge
already held conduct online competitive analysis skill
already held conduct search engine optimisation skill
already held coordinate marketing plan actions skill
already held customer insight knowledge
already held e-commerce systems knowledge
already held evaluate marketing content skill
already held international trade knowledge
already held liaise with advertising agencies skill
already held neuromarketing techniques knowledge
already held online ads campaign techniques knowledge
already held perform market research skill
already held plan marketing campaigns skill
already held plan social media marketing campaigns skill
already held relationship marketing knowledge
already held sales strategies knowledge
already held social media management knowledge
already held social media marketing techniques knowledge
already held use analytics for commercial purposes skill
already held web strategy assessment knowledge

13 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held customer service optional
optional, not held digital marketing techniques optional
optional, not held issue sales invoices optional
optional, not held advertising techniques optional
optional, not held copyright legislation optional
optional, not held creatively use digital technologies optional
optional, not held define technical requirements optional
optional, not held develop creative ideas optional
optional, not held financial capability optional
optional, not held interpret financial statements optional
optional, not held make strategic business decisions optional
optional, not held plan digital marketing optional
optional, not held reputation management optional

73 held skills the marketing consultant role does not ask for

Skill Type

not needed by the target role align efforts towards business development skill
not needed by the target role analyse business plans skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse customer service surveys skill
not needed by the target role analyse data about clients skill
not needed by the target role analyse work-related written reports skill
not needed by the target role apply social media marketing skill
not needed by the target role apply strategic thinking skill
not needed by the target role approve advertising campaign skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role business intelligence knowledge
not needed by the target role carry out sales analysis skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communicate with customers skill
not needed by the target role communication principles knowledge
not needed by the target role conduct mobile marketing skill
not needed by the target role content development processes knowledge
not needed by the target role content marketing strategy knowledge
not needed by the target role contract law knowledge
not needed by the target role coordinate events skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role cost management knowledge
not needed by the target role create annual marketing budget skill
not needed by the target role create media plan skill
not needed by the target role customer segmentation knowledge
not needed by the target role define measurable marketing objectives skill
not needed by the target role develop business plans skill
not needed by the target role develop online community plan skill
not needed by the target role ensure client orientation skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role estimate profitability skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role forecast sales over periods of time skill
not needed by the target role impart business plans to collaborators skill
not needed by the target role implement marketing strategies skill
not needed by the target role implement sales strategies skill
not needed by the target role information confidentiality knowledge
not needed by the target role integrate strategic foundation in daily performance skill
not needed by the target role keywords in digital content knowledge
not needed by the target role liaise with distribution channel managers skill

33 further entries not listed here

8 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held management consulting required
required, not held market analysis required
optional, not held customer service optional
optional, not held digital marketing techniques optional
optional, not held advertising techniques optional
optional, not held copyright legislation optional
optional, not held financial capability optional
optional, not held reputation management optional

Index

Other moves recorded from marketing manager

Full index of moves from marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.