Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

marketing managertobusiness developer

A marketing manager already meets 48% of what the business developer role asks for. The move turns on 8 required skills not yet in the profile.

From marketing manager
48%
Overlap1
To business developer
15 Skills carried over
8 Required, not held
54.1 Difficulty2
adjacent 0–30
moderate 30–55
substantial 55–75
career change 75–100
this move, 54.1

This move: 54.1 of 100 · moderate

1 Share of the business developer role’s weighted skill requirement already met by the marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 15 skills that carry over, these are the ones fewest other occupations ask for. A business developer role needs them, and most people applying for one will not have them already. This is the part of a marketing manager background worth leading with.

Skill the target role also needs Area
  • already held market entry strategies business, administration and law
  • already held analyse data about clients management skills
  • already held customer insight business, administration and law
  • already held services marketing business, administration and law
  • already held use analytics for commercial purposes information skills
  • already held collaborate in the development of marketing strategies communication, collaboration and creativity

All 15 carried skills, including the 10 the business developer role treats as required.

Table 3

Table 3 · What you would need to learn

The 22 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 5 required, 5 supplementary
  • required, not held corporate sustainability required
  • required, not held business analysis required
  • required, not held financial analysis required
  • required, not held market analysis required
  • required, not held strategic planning required
  • optional, not held vertical markets optional
  • optional, not held business incubation optional
  • optional, not held customer relationship management optional
  • optional, not held international business optional
  • optional, not held market entry planning optional
02 management skills 3 required, 1 supplementary
  • required, not held expand store regional presence required
  • required, not held apply business acumen required
  • required, not held identify new business opportunities required
  • optional, not held strive for company growth optional
03 communication, collaboration and creativity 6 supplementary
  • optional, not held negotiate settlements optional
  • optional, not held prospect new customers optional
  • optional, not held represent company in exhibitions optional
  • optional, not held brainstorm ideas optional
  • optional, not held develop professional network optional
  • optional, not held negotiate with stakeholders optional
04 assisting and caring 1 supplementary
  • optional, not held perform customer management optional
05 information skills 1 supplementary
  • optional, not held analyse cultural trends optional
Table 4

Table 4 · Where to start

The 3 entries a business developer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 15 skills that carry over
Skill Type
  • already held analyse business plans skill
  • already held brand marketing techniques knowledge
  • already held carry out sales analysis skill
  • already held collaborate in the development of marketing strategies skill
  • already held liaise with managers skill
  • already held manage accounts skill
  • already held marketing principles knowledge
  • already held sales strategies knowledge
  • already held services marketing knowledge
  • already held study sales levels of products skill
  • already held analyse data about clients skill
  • already held customer insight knowledge
  • already held market entry strategies knowledge
  • already held market research knowledge
  • already held use analytics for commercial purposes skill
14 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held negotiate settlements optional
  • optional, not held prospect new customers optional
  • optional, not held represent company in exhibitions optional
  • optional, not held vertical markets optional
  • optional, not held analyse cultural trends optional
  • optional, not held brainstorm ideas optional
  • optional, not held business incubation optional
  • optional, not held customer relationship management optional
  • optional, not held develop professional network optional
  • optional, not held international business optional
  • optional, not held market entry planning optional
  • optional, not held negotiate with stakeholders optional
  • optional, not held perform customer management optional
  • optional, not held strive for company growth optional
94 held skills the business developer role does not ask for
Skill Type
  • not needed by the target role align efforts towards business development skill
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse customer service surveys skill
  • not needed by the target role analyse external factors of companies skill
  • not needed by the target role analyse internal factors of companies skill
  • not needed by the target role analyse work-related written reports skill
  • not needed by the target role apply social media marketing skill
  • not needed by the target role apply strategic thinking skill
  • not needed by the target role approve advertising campaign skill
  • not needed by the target role assist in developing marketing campaigns skill
  • not needed by the target role business intelligence knowledge
  • not needed by the target role channel marketing knowledge
  • not needed by the target role communicate with customers skill
  • not needed by the target role communication principles knowledge
  • not needed by the target role conduct mobile marketing skill
  • not needed by the target role conduct online competitive analysis skill
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role content development processes knowledge
  • not needed by the target role content marketing strategy knowledge
  • not needed by the target role contract law knowledge
  • not needed by the target role coordinate events skill
  • not needed by the target role coordinate marketing plan actions skill
  • not needed by the target role corporate social responsibility knowledge
  • not needed by the target role cost management knowledge
  • not needed by the target role create annual marketing budget skill
  • not needed by the target role create media plan skill
  • not needed by the target role customer segmentation knowledge
  • not needed by the target role define measurable marketing objectives skill
  • not needed by the target role develop business plans skill
  • not needed by the target role develop online community plan skill
  • not needed by the target role e-commerce systems knowledge
  • not needed by the target role ensure client orientation skill
  • not needed by the target role ensure cross-department cooperation skill
  • not needed by the target role estimate profitability skill
  • not needed by the target role evaluate advertising campaign skill
  • not needed by the target role evaluate marketing content skill
  • not needed by the target role forecast sales over periods of time skill
  • not needed by the target role identify market niches skill
  • not needed by the target role identify potential markets for companies skill
  • not needed by the target role impart business plans to collaborators skill

54 further entries not listed here

10 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held corporate sustainability required
  • required, not held business analysis required
  • required, not held financial analysis required
  • required, not held market analysis required
  • required, not held strategic planning required
  • optional, not held vertical markets optional
  • optional, not held business incubation optional
  • optional, not held customer relationship management optional
  • optional, not held international business optional
  • optional, not held market entry planning optional
Index

Other moves recorded from marketing manager

Full index of moves from marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.