Marketing manager to business developer

• already held analyse business plans skill
• already held brand marketing techniques knowledge
• already held carry out sales analysis skill
• already held collaborate in the development of marketing strategies skill
• already held liaise with managers skill
• already held manage accounts skill
• already held marketing principles knowledge
• already held sales strategies knowledge
• already held services marketing knowledge
• already held study sales levels of products skill
• already held analyse data about clients skill
• already held customer insight knowledge
• already held market entry strategies knowledge
• already held market research knowledge
• already held use analytics for commercial purposes skill

• optional, not held negotiate settlements optional
• optional, not held prospect new customers optional
• optional, not held represent company in exhibitions optional
• optional, not held vertical markets optional
• optional, not held analyse cultural trends optional
• optional, not held brainstorm ideas optional
• optional, not held business incubation optional
• optional, not held customer relationship management optional
• optional, not held develop professional network optional
• optional, not held international business optional
• optional, not held market entry planning optional
• optional, not held negotiate with stakeholders optional
• optional, not held perform customer management optional
• optional, not held strive for company growth optional

• not needed by the target role align efforts towards business development skill
• not needed by the target role analyse consumer buying trends skill
• not needed by the target role analyse customer service surveys skill
• not needed by the target role analyse external factors of companies skill
• not needed by the target role analyse internal factors of companies skill
• not needed by the target role analyse work-related written reports skill
• not needed by the target role apply social media marketing skill
• not needed by the target role apply strategic thinking skill
• not needed by the target role approve advertising campaign skill
• not needed by the target role assist in developing marketing campaigns skill
• not needed by the target role business intelligence knowledge
• not needed by the target role channel marketing knowledge
• not needed by the target role communicate with customers skill
• not needed by the target role communication principles knowledge
• not needed by the target role conduct mobile marketing skill
• not needed by the target role conduct online competitive analysis skill
• not needed by the target role conduct search engine optimisation skill
• not needed by the target role content development processes knowledge
• not needed by the target role content marketing strategy knowledge
• not needed by the target role contract law knowledge
• not needed by the target role coordinate events skill
• not needed by the target role coordinate marketing plan actions skill
• not needed by the target role corporate social responsibility knowledge
• not needed by the target role cost management knowledge
• not needed by the target role create annual marketing budget skill
• not needed by the target role create media plan skill
• not needed by the target role customer segmentation knowledge
• not needed by the target role define measurable marketing objectives skill
• not needed by the target role develop business plans skill
• not needed by the target role develop online community plan skill
• not needed by the target role e-commerce systems knowledge
• not needed by the target role ensure client orientation skill
• not needed by the target role ensure cross-department cooperation skill
• not needed by the target role estimate profitability skill
• not needed by the target role evaluate advertising campaign skill
• not needed by the target role evaluate marketing content skill
• not needed by the target role forecast sales over periods of time skill
• not needed by the target role identify market niches skill
• not needed by the target role identify potential markets for companies skill
• not needed by the target role impart business plans to collaborators skill

54 further entries not listed here

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

• still to learn corporate sustainability required
• still to learn business analysis required
• still to learn financial analysis required
• still to learn market analysis required
• still to learn strategic planning required
• optional, not held vertical markets optional
• optional, not held business incubation optional
• optional, not held customer relationship management optional
• optional, not held international business optional
• optional, not held market entry planning optional

Yes, and it is a moderate move. A marketing manager already covers 48% of what a business developer is expected to do: 15 skills carry over, 10 of which the business developer role treats as required.

8 required skills are missing, plus 14 optional ones. They fall into 5 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is corporate sustainability.

Its learning distance is 54.1 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.