Where a marketing manager can go next
12 destinations recorded, ranked by how much of the target role a marketing manager already meets. The closer to the top of Table 1, the less there is to learn.
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as market manager, sales and marketing manager, marketing director, promotions manager, telemarketing manager, advertising sales manager, product marketing manager, marketing and promotions manager, marketing executive, market development manager.
Managers 109 skills on file 12 career moves 5 above 60% overlap Closest: sales manager, 80%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 1 · Within reach
- sales manager 80% covered · difficulty 30.2
- chief marketing officer 76% covered · difficulty 31.3
- category manager 76% covered · difficulty 36.7
- online community manager 65% covered · difficulty 49.6
- marketing consultant 62% covered · difficulty 45.8
- search engine optimisation expert 49% covered · difficulty 48.9
- business developer 48% covered · difficulty 54.1
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
Table 3 · What the job itself asks for
A marketing manager needs 43 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.
- evaluate marketing content information skills
- define measurable marketing objectives management skills
- plan social media marketing campaigns management skills
- identify potential markets for companies management skills
- integrate marketing strategies with the global strategy management skills
- marketing analytics business, administration and law
- organise participation in local or international events management skills
- services marketing business, administration and law
- evaluate advertising campaign information skills
- marketing mix business, administration and law
Table 4 · Jobs that lead here
The reverse view: occupations whose skills already cover much of what a marketing manager does. The figure is how much of this job each one brings.
- sales manager 54% covered · difficulty 62.2
- promotion manager 54% covered · difficulty 62.8
- category manager 54% covered · difficulty 62.8
- chief marketing officer 52% covered · difficulty 64
- marketing consultant 39% covered · difficulty 73.8
- digital marketing manager 24% covered · difficulty 84
- product manager 23% covered · difficulty 84.7
Look up another occupation
Marketing manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.
How these figures were compiled
Overlap is how much of the target role is already part of a marketing manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.