Table 1Transition record

marketing managertoretail department manager

A marketing manager already meets 34% of what the retail department manager role asks for. The move turns on 11 required skills not yet in the profile.

From marketing manager

34%

Overlap1

To retail department manager

12 Skills carried over

11 Required, not held

66.5 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 66.5

This move: 66.5 of 100 · substantial

1 Share of the retail department manager role’s weighted skill requirement already met by the marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 12 skills that carry over, these are the ones fewest other occupations ask for. A retail department manager role needs them, and most people applying for one will not have them already. This is the part of a marketing manager background worth leading with.

Skill the target role also needs Area

already held carry out sales analysis information skills
already held supervise sales activities management skills
already held analyse consumer buying trends information skills
already held communication principles generic programmes and qualifications
already held set sales goals management skills
already held implement sales strategies communication, collaboration and creativity

All 12 carried skills, including the 7 the retail department manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 28 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 6 supplementary

required, not held set sales promotions required
required, not held maximise sales revenues required
required, not held order supplies required

optional, not held maintain relationship with customers optional
optional, not held create solutions to problems optional
optional, not held negotiate buying conditions optional
optional, not held perform procurement processes optional
optional, not held show diplomacy optional
optional, not held train employees optional

02 management skills 2 required, 7 supplementary

required, not held manage revenue required
required, not held monitor customer service required

optional, not held manage inventory optional
optional, not held apply business acumen optional
optional, not held evaluate employees optional
optional, not held improve business processes optional
optional, not held meet deadlines optional
optional, not held motivate staff to reach sales targets optional
optional, not held recruit employees optional

03 information skills 2 required, 2 supplementary

required, not held monitor proper product handling required
required, not held control of expenses required

optional, not held examine merchandise optional
optional, not held measure customer feedback optional

04 assisting and caring 2 required, 1 supplementary

required, not held ensure compliance with purchasing and contracting regulations required
required, not held ensure compliance with legal requirements required

optional, not held manage theft prevention optional

05 business, administration and law 2 required, 1 supplementary

required, not held company policies required
required, not held employment law required

optional, not held accounting techniques optional

Table 4

Table 4 · Where to start

The 3 entries a retail department manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 12 skills that carry over

Skill Type

already held carry out sales analysis skill
already held implement marketing strategies skill
already held implement sales strategies skill
already held manage budgets skill
already held manage staff skill
already held set sales goals skill
already held supervise sales activities skill
already held analyse consumer buying trends skill
already held communication principles knowledge
already held maintain relationship with suppliers skill
already held perform market research skill
already held teamwork principles knowledge

17 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held examine merchandise optional
optional, not held maintain relationship with customers optional
optional, not held manage inventory optional
optional, not held accounting techniques optional
optional, not held apply business acumen optional
optional, not held create solutions to problems optional
optional, not held evaluate employees optional
optional, not held improve business processes optional
optional, not held manage theft prevention optional
optional, not held measure customer feedback optional
optional, not held meet deadlines optional
optional, not held motivate staff to reach sales targets optional
optional, not held negotiate buying conditions optional
optional, not held perform procurement processes optional
optional, not held recruit employees optional
optional, not held show diplomacy optional
optional, not held train employees optional

97 held skills the retail department manager role does not ask for

Skill Type

not needed by the target role align efforts towards business development skill
not needed by the target role analyse business plans skill
not needed by the target role analyse customer service surveys skill
not needed by the target role analyse data about clients skill
not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role analyse work-related written reports skill
not needed by the target role apply social media marketing skill
not needed by the target role apply strategic thinking skill
not needed by the target role approve advertising campaign skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role business intelligence knowledge
not needed by the target role channel marketing knowledge
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role communicate with customers skill
not needed by the target role conduct mobile marketing skill
not needed by the target role conduct online competitive analysis skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role content development processes knowledge
not needed by the target role content marketing strategy knowledge
not needed by the target role contract law knowledge
not needed by the target role coordinate events skill
not needed by the target role coordinate marketing plan actions skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role cost management knowledge
not needed by the target role create annual marketing budget skill
not needed by the target role create media plan skill
not needed by the target role customer insight knowledge
not needed by the target role customer segmentation knowledge
not needed by the target role define measurable marketing objectives skill
not needed by the target role develop business plans skill
not needed by the target role develop online community plan skill
not needed by the target role e-commerce systems knowledge
not needed by the target role ensure client orientation skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role estimate profitability skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role evaluate marketing content skill
not needed by the target role forecast sales over periods of time skill

57 further entries not listed here

3 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held company policies required
required, not held employment law required
optional, not held accounting techniques optional

Index

Other moves recorded from marketing manager

Full index of moves from marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.