Table 1Transition record

marketing managertoonline community manager

A marketing manager already meets 65% of what the online community manager role asks for. The move turns on 17 required skills not yet in the profile.

From marketing manager

65%

Overlap1

To online community manager

40 Skills carried over

17 Required, not held

49.6 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 49.6

This move: 49.6 of 100 · moderate

1 Share of the online community manager role’s weighted skill requirement already met by the marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 40 skills that carry over, these are the ones fewest other occupations ask for. A online community manager role needs them, and most people applying for one will not have them already. This is the part of a marketing manager background worth leading with.

Skill the target role also needs Area

already held keywords in digital content information and communication technologies (icts)
already held develop online community plan communication, collaboration and creativity
already held evaluate marketing content information skills
already held define measurable marketing objectives management skills
already held manage content development projects management skills
already held use content management system software working with computers

All 40 carried skills, including the 36 the online community manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 25 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 6 required, 2 supplementary

required, not held build trust required
required, not held carry out forum moderation required
required, not held create content title required
required, not held develop professional network required
required, not held manage feedback required
required, not held provide written content required

optional, not held develop inclusive communication material optional
optional, not held identify technological needs optional

02 working with computers 5 required, 2 supplementary

required, not held digital communication and collaboration required
required, not held translate requirement concepts into content required
required, not held develop digital content required
required, not held perform online data analysis required
required, not held use e-services required

optional, not held digital content creation optional
optional, not held use personal organization software optional

03 business, administration and law 2 required

required, not held corporate sustainability required
required, not held online moderation techniques required

04 information skills 1 required, 2 supplementary

required, not held research website users required

optional, not held identify ICT user needs optional
optional, not held manage content metadata optional

05 arts and humanities 1 required

required, not held digital media required

06 assisting and caring 1 required

required, not held follow up online user requests required

3 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a online community manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 40 skills that carry over

Skill Type

already held align efforts towards business development skill
already held analyse consumer buying trends skill
already held analyse customer service surveys skill
already held analyse external factors of companies skill
already held analyse internal factors of companies skill
already held analyse work-related written reports skill
already held apply social media marketing skill
already held brand marketing techniques knowledge
already held collaborate in the development of marketing strategies skill
already held content marketing strategy knowledge
already held coordinate marketing plan actions skill
already held corporate social responsibility knowledge
already held create annual marketing budget skill
already held define measurable marketing objectives skill
already held develop online community plan skill
already held evaluate marketing content skill
already held identify potential markets for companies skill
already held impart business plans to collaborators skill
already held integrate marketing strategies with the global strategy skill
already held integrate strategic foundation in daily performance skill
already held keywords in digital content knowledge
already held manage content development projects skill
already held manage profitability skill
already held market pricing knowledge
already held market research knowledge
already held marketing mix knowledge
already held marketing principles knowledge
already held perform market research skill
already held plan marketing campaigns skill
already held plan marketing strategy skill
already held pricing strategies knowledge
already held study sales levels of products skill
already held track key performance indicators skill
already held use content management system software skill
already held use different communication channels skill
already held web analytics knowledge
already held business intelligence knowledge
already held conduct search engine optimisation skill
already held content development processes knowledge
already held information confidentiality knowledge

The 3 learning areas not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 required

required, not held authoring software required

08 management skills 1 supplementary

optional, not held manage schedule of tasks optional

09 social sciences, journalism and information 1 supplementary

optional, not held behavioural science optional

8 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held digital content creation optional
optional, not held identify ICT user needs optional
optional, not held behavioural science optional
optional, not held develop inclusive communication material optional
optional, not held identify technological needs optional
optional, not held manage content metadata optional
optional, not held manage schedule of tasks optional
optional, not held use personal organization software optional

69 held skills the online community manager role does not ask for

Skill Type

not needed by the target role analyse business plans skill
not needed by the target role analyse data about clients skill
not needed by the target role apply strategic thinking skill
not needed by the target role approve advertising campaign skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role carry out sales analysis skill
not needed by the target role channel marketing knowledge
not needed by the target role communicate with customers skill
not needed by the target role communication principles knowledge
not needed by the target role conduct mobile marketing skill
not needed by the target role conduct online competitive analysis skill
not needed by the target role contract law knowledge
not needed by the target role coordinate events skill
not needed by the target role cost management knowledge
not needed by the target role create media plan skill
not needed by the target role customer insight knowledge
not needed by the target role customer segmentation knowledge
not needed by the target role develop business plans skill
not needed by the target role e-commerce systems knowledge
not needed by the target role ensure client orientation skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role estimate profitability skill
not needed by the target role evaluate advertising campaign skill
not needed by the target role forecast sales over periods of time skill
not needed by the target role identify market niches skill
not needed by the target role implement marketing strategies skill
not needed by the target role implement sales strategies skill
not needed by the target role international trade knowledge
not needed by the target role liaise with advertising agencies skill
not needed by the target role liaise with distribution channel managers skill
not needed by the target role liaise with managers skill
not needed by the target role maintain relationship with suppliers skill
not needed by the target role manage accounts skill
not needed by the target role manage budgets skill
not needed by the target role manage distribution channels skill
not needed by the target role manage staff skill
not needed by the target role manage the handling of promotional materials skill
not needed by the target role market entry strategies knowledge
not needed by the target role marketing analytics knowledge
not needed by the target role marketing management knowledge

29 further entries not listed here

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held corporate sustainability required
required, not held online moderation techniques required
required, not held authoring software required
required, not held digital media required
optional, not held behavioural science optional

Index

Other moves recorded from marketing manager

Full index of moves from marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.