Marketing manager to sales manager

• already held align efforts towards business development skill
• already held analyse business plans skill
• already held analyse consumer buying trends skill
• already held analyse customer service surveys skill
• already held analyse external factors of companies skill
• already held analyse internal factors of companies skill
• already held analyse work-related written reports skill
• already held brand marketing techniques knowledge
• already held carry out sales analysis skill
• already held content marketing strategy knowledge
• already held coordinate marketing plan actions skill
• already held corporate social responsibility knowledge
• already held create annual marketing budget skill
• already held define measurable marketing objectives skill
• already held evaluate marketing content skill
• already held identify potential markets for companies skill
• already held impart business plans to collaborators skill
• already held implement sales strategies skill
• already held integrate marketing strategies with the global strategy skill
• already held integrate strategic foundation in daily performance skill
• already held manage profitability skill
• already held manage staff skill
• already held market pricing knowledge
• already held marketing mix knowledge
• already held perform market research skill
• already held plan marketing campaigns skill
• already held plan marketing strategy skill
• already held pricing strategies knowledge
• already held sales argumentation knowledge
• already held sales department processes knowledge
• already held sales strategies knowledge
• already held set sales goals skill
• already held study sales levels of products skill
• already held supervise sales activities skill
• already held track key performance indicators skill
• already held collaborate in the development of marketing strategies skill
• already held communicate with customers skill
• already held customer segmentation knowledge
• already held estimate profitability skill
• already held forecast sales over periods of time skill
• already held liaise with managers skill
• already held manage accounts skill
• already held manage budgets skill
• already held manage distribution channels skill
• already held market research knowledge
• already held public relations knowledge
• already held statistics knowledge

• optional, not held investigate customer complaints of food products optional
• optional, not held analyse supply chain strategies optional
• optional, not held define geographic sales areas optional
• optional, not held integrate headquarter's guidelines into local operations optional
• optional, not held international business optional
• optional, not held present arguments persuasively optional
• optional, not held recruit personnel optional
• optional, not held teach marketing principles optional

• not needed by the target role analyse data about clients skill
• not needed by the target role apply social media marketing skill
• not needed by the target role apply strategic thinking skill
• not needed by the target role approve advertising campaign skill
• not needed by the target role assist in developing marketing campaigns skill
• not needed by the target role business intelligence knowledge
• not needed by the target role channel marketing knowledge
• not needed by the target role communication principles knowledge
• not needed by the target role conduct mobile marketing skill
• not needed by the target role conduct online competitive analysis skill
• not needed by the target role conduct search engine optimisation skill
• not needed by the target role content development processes knowledge
• not needed by the target role contract law knowledge
• not needed by the target role coordinate events skill
• not needed by the target role cost management knowledge
• not needed by the target role create media plan skill
• not needed by the target role customer insight knowledge
• not needed by the target role develop business plans skill
• not needed by the target role develop online community plan skill
• not needed by the target role e-commerce systems knowledge
• not needed by the target role ensure client orientation skill
• not needed by the target role ensure cross-department cooperation skill
• not needed by the target role evaluate advertising campaign skill
• not needed by the target role identify market niches skill
• not needed by the target role implement marketing strategies skill
• not needed by the target role information confidentiality knowledge
• not needed by the target role international trade knowledge
• not needed by the target role keywords in digital content knowledge
• not needed by the target role liaise with advertising agencies skill
• not needed by the target role liaise with distribution channel managers skill
• not needed by the target role maintain relationship with suppliers skill
• not needed by the target role manage content development projects skill
• not needed by the target role manage the handling of promotional materials skill
• not needed by the target role market entry strategies knowledge
• not needed by the target role marketing analytics knowledge
• not needed by the target role marketing management knowledge
• not needed by the target role marketing principles knowledge
• not needed by the target role negotiate sales contracts skill
• not needed by the target role neuromarketing techniques knowledge
• not needed by the target role online ads campaign techniques knowledge

22 further entries not listed here

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

• still to learn consumer goods industry required
• optional, not held international business optional

Yes, and it is a moderate move. A marketing manager already covers 80% of what a sales manager is expected to do: 47 skills carry over, 35 of which the sales manager role treats as required.

7 required skills are missing, plus 8 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is produce sales reports.

Its learning distance is 30.2 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.