Marketing manager to network marketer
A marketing manager already meets 44% of what the network marketer role asks for. The move turns on 10 required skills not yet in the profile.
59.5/ 100
1 How much of what a network marketer is expected to do is already part of a marketing manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the network marketer role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A network marketer role treats 8 of its required skills as things a marketing manager already does. You would walk in with these on day one.
- apply social media marketing
- apply strategic thinking
- implement marketing strategies
- implement sales strategies
- marketing mix
- marketing principles
What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 16 skills that carry over, these are the ones fewest other occupations ask for. A network marketer role needs them, and most people applying for one will not have them already. This is the part of a marketing manager background worth leading with.
- already held services marketing business, administration and law
- already held marketing mix business, administration and law
- already held channel marketing business, administration and law
- already held relationship marketing business, administration and law
- already held public relations business, administration and law
- already held apply social media marketing communication, collaboration and creativity
All 16 carried skills, including the 8 the network marketer role treats as required.
Table 3 · What you may need to learn
The 21 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn network marketing required
- still to learn characteristics of services required
- still to learn product comprehension required
- still to learn advertising techniques required
- optional, not held customer service optional
- optional, not held customer relationship management optional
- still to learn carry out active selling required
- still to learn work independently in sales required
- still to learn sell products required
- optional, not held deal with pressure from unexpected circumstances optional
- optional, not held deliver a sales pitch optional
- optional, not held demonstrate products' features optional
- optional, not held prospect new customers optional
- optional, not held achieve sales targets optional
- optional, not held build business relationships optional
- optional, not held develop professional network optional
- still to learn apply customer engagement strategy required
- optional, not held identify new business opportunities optional
- still to learn characteristics of products required
- still to learn communication required
- optional, not held respond to enquiries optional
Table 4 · Where to start
The 3 entries a network marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 network marketing study this
- 02 carry out active selling practise this
- 03 characteristics of products study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 16 skills that carry over
- already held apply social media marketing skill
- already held apply strategic thinking skill
- already held implement marketing strategies skill
- already held implement sales strategies skill
- already held marketing mix knowledge
- already held marketing principles knowledge
- already held sales argumentation knowledge
- already held use different communication channels skill
- already held channel marketing knowledge
- already held content marketing strategy knowledge
- already held perform market research skill
- already held project management knowledge
- already held public relations knowledge
- already held relationship marketing knowledge
- already held sales strategies knowledge
- already held services marketing knowledge
11 supplementary skills, helpful but not required
- optional, not held customer service optional
- optional, not held deal with pressure from unexpected circumstances optional
- optional, not held deliver a sales pitch optional
- optional, not held demonstrate products' features optional
- optional, not held prospect new customers optional
- optional, not held achieve sales targets optional
- optional, not held build business relationships optional
- optional, not held customer relationship management optional
- optional, not held develop professional network optional
- optional, not held identify new business opportunities optional
- optional, not held respond to enquiries optional
93 held skills the network marketer role does not ask for
- not needed by the target role align efforts towards business development skill
- not needed by the target role analyse business plans skill
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role analyse customer service surveys skill
- not needed by the target role analyse data about clients skill
- not needed by the target role analyse external factors of companies skill
- not needed by the target role analyse internal factors of companies skill
- not needed by the target role analyse work-related written reports skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role assist in developing marketing campaigns skill
- not needed by the target role brand marketing techniques knowledge
- not needed by the target role business intelligence knowledge
- not needed by the target role carry out sales analysis skill
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role communicate with customers skill
- not needed by the target role communication principles knowledge
- not needed by the target role conduct mobile marketing skill
- not needed by the target role conduct online competitive analysis skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role content development processes knowledge
- not needed by the target role contract law knowledge
- not needed by the target role coordinate events skill
- not needed by the target role coordinate marketing plan actions skill
- not needed by the target role corporate social responsibility knowledge
- not needed by the target role cost management knowledge
- not needed by the target role create annual marketing budget skill
- not needed by the target role create media plan skill
- not needed by the target role customer insight knowledge
- not needed by the target role customer segmentation knowledge
- not needed by the target role define measurable marketing objectives skill
- not needed by the target role develop business plans skill
- not needed by the target role develop online community plan skill
- not needed by the target role e-commerce systems knowledge
- not needed by the target role ensure client orientation skill
- not needed by the target role ensure cross-department cooperation skill
- not needed by the target role estimate profitability skill
- not needed by the target role evaluate advertising campaign skill
- not needed by the target role evaluate marketing content skill
- not needed by the target role forecast sales over periods of time skill
- not needed by the target role identify market niches skill
53 further entries not listed here
8 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn network marketing required
- still to learn characteristics of products required
- still to learn characteristics of services required
- still to learn product comprehension required
- still to learn advertising techniques required
- still to learn communication required
- optional, not held customer service optional
- optional, not held customer relationship management optional
Other moves recorded from marketing manager
- sales manager 80% covered · moderate
- chief marketing officer 76% covered · moderate
- category manager 76% covered · moderate
- online community manager 65% covered · moderate
- marketing consultant 62% covered · moderate
- digital marketing manager 51% covered · substantial
- search engine optimisation expert 49% covered · moderate
- business developer 48% covered · moderate
Common questions about this move
Can a marketing manager become a network marketer?
Yes, and it is a substantial move. A marketing manager already covers 44% of what a network marketer is expected to do: 16 skills carry over, 8 of which the network marketer role treats as required.
What skills does a marketing manager need to become a network marketer?
10 required skills are missing, plus 11 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is network marketing.
How hard is the move from marketing manager to network marketer?
Its learning distance is 59.5 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.