Career Overlap Transition record
RecordMove

Chief marketing officer to marketing consultant

A chief marketing officer already meets 53% of what the marketing consultant role asks for. The move turns on 12 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional
From chief marketing officer
53 % overlap
Partial match
To marketing consultant
32 You already bring
12 Still to learn
58 Skills in the target role2
Learning distance Real move, short list to learn

54.5/ 100

1 How much of what a marketing consultant is expected to do is already part of a chief marketing officer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the marketing consultant role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

A marketing consultant role treats 12 of its required skills as things a chief marketing officer already does. You would walk in with these on day one.

  • analyse external factors of companies
  • analyse internal factors of companies
  • identify potential markets for companies
  • integrate marketing strategies with the global strategy
  • market analysis
  • market pricing

What stands in the way is 12 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 32 skills that carry over, these are the ones fewest other occupations ask for. A marketing consultant role needs them, and most people applying for one will not have them already. This is the part of a chief marketing officer background worth leading with.

Skill the target role also needs Area
  • already held use theoretical marketing models management skills
  • already held neuromarketing techniques business, administration and law
  • already held conduct online competitive analysis management skills
  • already held online ads campaign techniques business, administration and law
  • already held web strategy assessment business, administration and law
  • already held evaluate marketing content information skills

All 32 carried skills, including the 12 the marketing consultant role treats as required.

Table 3

Table 3 · What you may need to learn

The 26 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier
01 communication, collaboration and creativity 4 required, 1 supplementary
  • still to learn maintain relationship with customers required
  • still to learn conduct research interview required
  • still to learn use consulting techniques required
  • still to learn use different communication channels required
  • optional, not held develop creative ideas optional
02 business, administration and law 3 required, 7 supplementary
  • still to learn management consulting required
  • still to learn marketing principles required
  • still to learn pricing strategies required
  • optional, not held customer service optional
  • optional, not held digital marketing techniques optional
  • optional, not held sales strategies optional
  • optional, not held advertising techniques optional
  • optional, not held channel marketing optional
  • optional, not held copyright legislation optional
  • optional, not held social media management optional
03 information skills 3 required
  • still to learn carry out strategic research required
  • still to learn document project progress required
  • still to learn identify customer requirements required
04 management skills 1 required, 4 supplementary
  • still to learn identify market niches required
  • optional, not held issue sales invoices optional
  • optional, not held define technical requirements optional
  • optional, not held make strategic business decisions optional
  • optional, not held plan digital marketing optional
05 assisting and caring 1 required
  • still to learn respond to enquiries required
06 working with computers 2 supplementary
  • optional, not held conduct search engine optimisation optional
  • optional, not held creatively use digital technologies optional
Table 4

Table 4 · Where to start

The 3 entries a marketing consultant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 32 skills that carry over
Skill Type
  • already held analyse external factors of companies skill
  • already held analyse internal factors of companies skill
  • already held identify potential markets for companies skill
  • already held integrate marketing strategies with the global strategy skill
  • already held market analysis knowledge
  • already held market pricing knowledge
  • already held marketing analytics knowledge
  • already held marketing mix knowledge
  • already held plan marketing strategy skill
  • already held project management knowledge
  • already held services marketing knowledge
  • already held use theoretical marketing models skill
  • already held brand marketing techniques knowledge
  • already held conduct online competitive analysis skill
  • already held coordinate marketing plan actions skill
  • already held customer insight knowledge
  • already held e-commerce systems knowledge
  • already held evaluate marketing content skill
  • already held financial capability knowledge
  • already held international trade knowledge
  • already held interpret financial statements skill
  • already held liaise with advertising agencies skill
  • already held neuromarketing techniques knowledge
  • already held online ads campaign techniques knowledge
  • already held perform market research skill
  • already held plan marketing campaigns skill
  • already held plan social media marketing campaigns skill
  • already held relationship marketing knowledge
  • already held reputation management knowledge
  • already held social media marketing techniques knowledge
  • already held use analytics for commercial purposes skill
  • already held web strategy assessment knowledge
14 supplementary skills, helpful but not required
Skill to pick up Tier
  • optional, not held customer service optional
  • optional, not held digital marketing techniques optional
  • optional, not held issue sales invoices optional
  • optional, not held sales strategies optional
  • optional, not held advertising techniques optional
  • optional, not held channel marketing optional
  • optional, not held conduct search engine optimisation optional
  • optional, not held copyright legislation optional
  • optional, not held creatively use digital technologies optional
  • optional, not held define technical requirements optional
  • optional, not held develop creative ideas optional
  • optional, not held make strategic business decisions optional
  • optional, not held plan digital marketing optional
  • optional, not held social media management optional
31 held skills the marketing consultant role does not ask for
Skill Type
  • not needed by the target role align efforts towards business development skill
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse supply chain strategies skill
  • not needed by the target role analyse work-related written reports skill
  • not needed by the target role business management principles knowledge
  • not needed by the target role communicate with customer service department skill
  • not needed by the target role consumer law knowledge
  • not needed by the target role content marketing strategy knowledge
  • not needed by the target role create annual marketing budget skill
  • not needed by the target role customer segmentation knowledge
  • not needed by the target role define measurable marketing objectives skill
  • not needed by the target role develop public relations strategies skill
  • not needed by the target role graphic design knowledge
  • not needed by the target role impart business plans to collaborators skill
  • not needed by the target role implement marketing strategies skill
  • not needed by the target role liaise with managers skill
  • not needed by the target role make data-driven decisions skill
  • not needed by the target role manage budgets skill
  • not needed by the target role manage development of promotional material skill
  • not needed by the target role manage profitability skill
  • not needed by the target role manage yield skill
  • not needed by the target role market entry strategies knowledge
  • not needed by the target role printing techniques knowledge
  • not needed by the target role prospect new customers skill
  • not needed by the target role quality assurance methodologies knowledge
  • not needed by the target role statistics knowledge
  • not needed by the target role study sales levels of products skill
  • not needed by the target role subsidiary operations knowledge
  • not needed by the target role track key performance indicators skill
  • not needed by the target role trading law knowledge
  • not needed by the target role trendwatching knowledge
10 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier
  • still to learn management consulting required
  • still to learn marketing principles required
  • still to learn pricing strategies required
  • optional, not held customer service optional
  • optional, not held digital marketing techniques optional
  • optional, not held sales strategies optional
  • optional, not held advertising techniques optional
  • optional, not held channel marketing optional
  • optional, not held copyright legislation optional
  • optional, not held social media management optional
Index

Other moves recorded from chief marketing officer

Full index of moves from chief marketing officer

FAQ

Common questions about this move

Can a chief marketing officer become a marketing consultant?

Yes, and it is a moderate move. A chief marketing officer already covers 53% of what a marketing consultant is expected to do: 32 skills carry over, 12 of which the marketing consultant role treats as required.

What skills does a chief marketing officer need to become a marketing consultant?

12 required skills are missing, plus 14 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is maintain relationship with customers.

How hard is the move from chief marketing officer to marketing consultant?

Its learning distance is 54.5 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.