RecordMove

Podcast producer to online sales channel manager

A podcast producer already meets 21% of what the online sales channel manager role asks for. The move turns on 11 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional

From podcast producer

Distant match

To online sales channel manager

5 You already bring

11 Still to learn

30 Skills in the target role2

Learning distance Substantial retraining

73.7/ 100

adjacentmoderatesubstantialcareer change

1 How much of what an online sales channel manager is expected to do is already part of a podcast producer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the online sales channel manager role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

An online sales channel manager role treats 4 of its required skills as things a podcast producer already does. You would walk in with these on day one.

apply social media marketing
channel marketing
plan digital marketing
plan social media marketing campaigns

What stands in the way is 11 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 5 skills that carry over, these are the ones fewest other occupations ask for. An online sales channel manager role needs them, and most people applying for one will not have them already. This is the part of a podcast producer background worth leading with.

Skill the target role also needs Area

already held plan social media marketing campaigns management skills
already held channel marketing business, administration and law
already held plan digital marketing management skills
already held apply social media marketing communication, collaboration and creativity
already held e-commerce systems information and communication technologies (icts)

All 5 carried skills, including the 4 the online sales channel manager role treats as required.

Table 3

Table 3 · What you may need to learn

The 25 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier

01 communication, collaboration and creativity 4 required, 3 supplementary

still to learn identify customer's needs required
still to learn negotiate buying conditions required
still to learn negotiate terms with suppliers required
still to learn show diplomacy required

optional, not held build business relationships optional
optional, not held develop inclusive communication material optional
optional, not held write work-related reports optional

02 management skills 3 required, 3 supplementary

still to learn conduct online competitive analysis required
still to learn apply strategic thinking required
still to learn develop online sales business plan required

optional, not held manage processes optional
optional, not held manage staff optional
optional, not held perform project management optional

03 information skills 2 required, 2 supplementary

still to learn monitor online competitors required
still to learn perform market research required

optional, not held carry out strategic research optional
optional, not held perform risk analysis optional

04 business, administration and law 1 required, 2 supplementary

still to learn web strategy assessment required

optional, not held e-procurement optional
optional, not held employment law optional

05 information and communication technologies (icts) 1 required

still to learn electronic business required

06 working with computers 3 supplementary

optional, not held creatively use digital technologies optional
optional, not held use customer relationship management software optional
optional, not held use e-services optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries an online sales channel manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 5 skills that carry over

Skill Type

already held apply social media marketing skill
already held channel marketing knowledge
already held plan digital marketing skill
already held plan social media marketing campaigns skill
already held e-commerce systems knowledge

The 1 learning area not shown above

Skill to pick up Tier

07 assisting and caring 1 supplementary

optional, not held protect personal data and privacy optional

14 supplementary skills, helpful but not required

Skill to pick up Tier

optional, not held e-procurement optional
optional, not held build business relationships optional
optional, not held carry out strategic research optional
optional, not held creatively use digital technologies optional
optional, not held develop inclusive communication material optional
optional, not held employment law optional
optional, not held manage processes optional
optional, not held manage staff optional
optional, not held perform project management optional
optional, not held perform risk analysis optional
optional, not held protect personal data and privacy optional
optional, not held use customer relationship management software optional
optional, not held use e-services optional
optional, not held write work-related reports optional

32 held skills the online sales channel manager role does not ask for

Skill Type

not needed by the target role add elocution techniques to recording audio materials skill
not needed by the target role advertising techniques knowledge
not needed by the target role assess studio production skill
not needed by the target role audio editing software knowledge
not needed by the target role audio mastering knowledge
not needed by the target role audio post-production knowledge
not needed by the target role audio technology knowledge
not needed by the target role audiovisual products knowledge
not needed by the target role content marketing strategy knowledge
not needed by the target role coordinate activities in audio recording studio skill
not needed by the target role define measurable marketing objectives skill
not needed by the target role draw up artistic production skill
not needed by the target role edit recorded sound skill
not needed by the target role execute marketing plan skill
not needed by the target role implement marketing strategies skill
not needed by the target role manage sales channels skill
not needed by the target role marketing principles knowledge
not needed by the target role media formats knowledge
not needed by the target role mix multi-track recordings skill
not needed by the target role monitor quality of broadcasts skill
not needed by the target role operate audio equipment skill
not needed by the target role plan audiovisual recording skill
not needed by the target role plan marketing strategy skill
not needed by the target role prepare broadcasts skill
not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
not needed by the target role record audio materials skill
not needed by the target role record multi-track sound skill
not needed by the target role set up basic recording skill
not needed by the target role social media marketing techniques knowledge
not needed by the target role supervise sound production skill
not needed by the target role use microphone skill
not needed by the target role work with a voice coach skill

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier

still to learn electronic business required
still to learn web strategy assessment required
optional, not held e-procurement optional
optional, not held employment law optional

Index

Other moves recorded from podcast producer

Full index of moves from podcast producer

FAQ

Common questions about this move

Can a podcast producer become an online sales channel manager?

Yes, and it is a substantial move. A podcast producer already covers 21% of what an online sales channel manager is expected to do: 5 skills carry over, 4 of which the online sales channel manager role treats as required.

What skills does a podcast producer need to become an online sales channel manager?

11 required skills are missing, plus 14 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is monitor online competitors.

How hard is the move from podcast producer to online sales channel manager?

Its learning distance is 73.7 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.