Podcast producer to employer branding manager
A podcast producer already meets 34% of what the employer branding manager role asks for. The move turns on 8 required skills not yet in the profile.
60.6/ 100
1 How much of what an employer branding manager is expected to do is already part of a podcast producer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the employer branding manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An employer branding manager role treats 5 of its required skills as things a podcast producer already does. You would walk in with these on day one.
- apply social media marketing
- plan digital marketing
- plan marketing strategy
- plan social media marketing campaigns
- social media marketing techniques
What stands in the way is 8 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 6 skills that carry over, these are the ones fewest other occupations ask for. An employer branding manager role needs them, and most people applying for one will not have them already. This is the part of a podcast producer background worth leading with.
- already held plan social media marketing campaigns management skills
- already held plan digital marketing management skills
- already held social media marketing techniques business, administration and law
- already held plan marketing strategy management skills
- already held apply social media marketing communication, collaboration and creativity
- already held content marketing strategy business, administration and law
All 6 carried skills, including the 5 the employer branding manager role treats as required.
Table 3 · What you may need to learn
The 15 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn digital marketing techniques required
- still to learn marketing department processes required
- still to learn brand marketing techniques required
- still to learn social media management required
- optional, not held network marketing optional
- still to learn set brand positioning required
- still to learn promote company required
- optional, not held advise on public relations optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
- still to learn define brand identity required
- still to learn develop media strategy required
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
Table 4 · Where to start
The 3 entries an employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 set brand positioning practise this
- 02 digital marketing techniques study this
- 03 marketing department processes study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 6 skills that carry over
- already held apply social media marketing skill
- already held plan digital marketing skill
- already held plan marketing strategy skill
- already held plan social media marketing campaigns skill
- already held social media marketing techniques knowledge
- already held content marketing strategy knowledge
7 supplementary skills, helpful but not required
- optional, not held network marketing optional
- optional, not held advise on public relations optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
31 held skills the employer branding manager role does not ask for
- not needed by the target role add elocution techniques to recording audio materials skill
- not needed by the target role advertising techniques knowledge
- not needed by the target role assess studio production skill
- not needed by the target role audio editing software knowledge
- not needed by the target role audio mastering knowledge
- not needed by the target role audio post-production knowledge
- not needed by the target role audio technology knowledge
- not needed by the target role audiovisual products knowledge
- not needed by the target role channel marketing knowledge
- not needed by the target role coordinate activities in audio recording studio skill
- not needed by the target role define measurable marketing objectives skill
- not needed by the target role draw up artistic production skill
- not needed by the target role e-commerce systems knowledge
- not needed by the target role edit recorded sound skill
- not needed by the target role execute marketing plan skill
- not needed by the target role implement marketing strategies skill
- not needed by the target role manage sales channels skill
- not needed by the target role marketing principles knowledge
- not needed by the target role media formats knowledge
- not needed by the target role mix multi-track recordings skill
- not needed by the target role monitor quality of broadcasts skill
- not needed by the target role operate audio equipment skill
- not needed by the target role plan audiovisual recording skill
- not needed by the target role prepare broadcasts skill
- not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
- not needed by the target role record audio materials skill
- not needed by the target role record multi-track sound skill
- not needed by the target role set up basic recording skill
- not needed by the target role supervise sound production skill
- not needed by the target role use microphone skill
- not needed by the target role work with a voice coach skill
5 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn digital marketing techniques required
- still to learn marketing department processes required
- still to learn brand marketing techniques required
- still to learn social media management required
- optional, not held network marketing optional
Common questions about this move
Can a podcast producer become an employer branding manager?
Yes, and it is a substantial move. A podcast producer already covers 34% of what an employer branding manager is expected to do: 6 skills carry over, 5 of which the employer branding manager role treats as required.
What skills does a podcast producer need to become an employer branding manager?
8 required skills are missing, plus 7 optional ones. They fall into 3 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is set brand positioning.
How hard is the move from podcast producer to employer branding manager?
Its learning distance is 60.6 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.