Table 1Transition record

podcast producertoemployer branding manager

A podcast producer already meets 34% of what the employer branding manager role asks for. The move turns on 8 required skills not yet in the profile.

From podcast producer

34%

Overlap1

To employer branding manager

6 Skills carried over

8 Required, not held

60.6 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 60.6

This move: 60.6 of 100 · substantial

1 Share of the employer branding manager role’s weighted skill requirement already met by the podcast producer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 6 skills that carry over, these are the ones fewest other occupations ask for. A employer branding manager role needs them, and most people applying for one will not have them already. This is the part of a podcast producer background worth leading with.

Skill the target role also needs Area

already held plan social media marketing campaigns management skills
already held plan digital marketing management skills
already held social media marketing techniques business, administration and law
already held plan marketing strategy management skills
already held apply social media marketing communication, collaboration and creativity
already held content marketing strategy business, administration and law

All 6 carried skills, including the 5 the employer branding manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 15 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 4 required, 1 supplementary

required, not held digital marketing techniques required
required, not held marketing department processes required
required, not held brand marketing techniques required
required, not held social media management required

optional, not held network marketing optional

02 communication, collaboration and creativity 2 required, 4 supplementary

required, not held set brand positioning required
required, not held promote company required

optional, not held advise on public relations optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held manage development of promotional material optional
optional, not held promote organisational communication optional

03 management skills 2 required, 2 supplementary

required, not held define brand identity required
required, not held develop media strategy required

optional, not held lead the brand strategic planning process optional
optional, not held manage brand assets optional

Table 4

Table 4 · Where to start

The 3 entries a employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 6 skills that carry over

Skill Type

already held apply social media marketing skill
already held plan digital marketing skill
already held plan marketing strategy skill
already held plan social media marketing campaigns skill
already held social media marketing techniques knowledge
already held content marketing strategy knowledge

7 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held network marketing optional
optional, not held advise on public relations optional
optional, not held collaborate in the development of marketing strategies optional
optional, not held lead the brand strategic planning process optional
optional, not held manage brand assets optional
optional, not held manage development of promotional material optional
optional, not held promote organisational communication optional

31 held skills the employer branding manager role does not ask for

Skill Type

not needed by the target role add elocution techniques to recording audio materials skill
not needed by the target role advertising techniques knowledge
not needed by the target role assess studio production skill
not needed by the target role audio editing software knowledge
not needed by the target role audio mastering knowledge
not needed by the target role audio post-production knowledge
not needed by the target role audio technology knowledge
not needed by the target role audiovisual products knowledge
not needed by the target role channel marketing knowledge
not needed by the target role coordinate activities in audio recording studio skill
not needed by the target role define measurable marketing objectives skill
not needed by the target role draw up artistic production skill
not needed by the target role e-commerce systems knowledge
not needed by the target role edit recorded sound skill
not needed by the target role execute marketing plan skill
not needed by the target role implement marketing strategies skill
not needed by the target role manage sales channels skill
not needed by the target role marketing principles knowledge
not needed by the target role media formats knowledge
not needed by the target role mix multi-track recordings skill
not needed by the target role monitor quality of broadcasts skill
not needed by the target role operate audio equipment skill
not needed by the target role plan audiovisual recording skill
not needed by the target role prepare broadcasts skill
not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
not needed by the target role record audio materials skill
not needed by the target role record multi-track sound skill
not needed by the target role set up basic recording skill
not needed by the target role supervise sound production skill
not needed by the target role use microphone skill
not needed by the target role work with a voice coach skill

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held digital marketing techniques required
required, not held marketing department processes required
required, not held brand marketing techniques required
required, not held social media management required
optional, not held network marketing optional

Index

Other moves recorded from podcast producer

Full index of moves from podcast producer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.