Online marketer to online sales channel manager
An online marketer already meets 45% of what the online sales channel manager role asks for. The move turns on 8 required skills not yet in the profile.
54.5/ 100
1 How much of what an online sales channel manager is expected to do is already part of an online marketer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the online sales channel manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An online sales channel manager role treats 7 of its required skills as things an online marketer already does. You would walk in with these on day one.
- apply social media marketing
- apply strategic thinking
- conduct online competitive analysis
- perform market research
- plan digital marketing
- plan social media marketing campaigns
What stands in the way is 8 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 13 skills that carry over, these are the ones fewest other occupations ask for. An online sales channel manager role needs them, and most people applying for one will not have them already. This is the part of an online marketer background worth leading with.
- already held conduct online competitive analysis management skills
- already held web strategy assessment business, administration and law
- already held plan social media marketing campaigns management skills
- already held creatively use digital technologies working with computers
- already held use e-services working with computers
- already held plan digital marketing management skills
All 13 carried skills, including the 7 the online sales channel manager role treats as required.
Table 3 · What you may need to learn
The 17 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn identify customer's needs required
- still to learn negotiate buying conditions required
- still to learn negotiate terms with suppliers required
- still to learn show diplomacy required
- optional, not held build business relationships optional
- optional, not held write work-related reports optional
- still to learn channel marketing required
- optional, not held e-procurement optional
- optional, not held employment law optional
- still to learn monitor online competitors required
- optional, not held carry out strategic research optional
- optional, not held perform risk analysis optional
- still to learn develop online sales business plan required
- optional, not held manage processes optional
- optional, not held manage staff optional
- still to learn electronic business required
- optional, not held use customer relationship management software optional
Table 4 · Where to start
The 3 entries an online sales channel manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 monitor online competitors practise this
- 02 electronic business study this
- 03 identify customer's needs practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 13 skills that carry over
- already held apply social media marketing skill
- already held apply strategic thinking skill
- already held conduct online competitive analysis skill
- already held perform market research skill
- already held plan digital marketing skill
- already held plan social media marketing campaigns skill
- already held web strategy assessment knowledge
- already held creatively use digital technologies skill
- already held develop inclusive communication material skill
- already held e-commerce systems knowledge
- already held perform project management skill
- already held protect personal data and privacy skill
- already held use e-services skill
9 supplementary skills, helpful but not required
- optional, not held e-procurement optional
- optional, not held build business relationships optional
- optional, not held carry out strategic research optional
- optional, not held employment law optional
- optional, not held manage processes optional
- optional, not held manage staff optional
- optional, not held perform risk analysis optional
- optional, not held use customer relationship management software optional
- optional, not held write work-related reports optional
33 held skills the online sales channel manager role does not ask for
- not needed by the target role ICT communications protocols knowledge
- not needed by the target role adapt to change in marketing skill
- not needed by the target role apply customer engagement strategy skill
- not needed by the target role apply information security policies skill
- not needed by the target role communicate price changes skill
- not needed by the target role company policies knowledge
- not needed by the target role competition law knowledge
- not needed by the target role conduct mobile marketing skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role content marketing strategy knowledge
- not needed by the target role create new concepts skill
- not needed by the target role deal with pressure from unexpected circumstances skill
- not needed by the target role develop digital content skill
- not needed by the target role digital communication and collaboration skill
- not needed by the target role execute conversion testing skill
- not needed by the target role execute email marketing skill
- not needed by the target role implement marketing strategies skill
- not needed by the target role implement sales strategies skill
- not needed by the target role information confidentiality knowledge
- not needed by the target role inspect data skill
- not needed by the target role intellectual property law knowledge
- not needed by the target role manage budgets skill
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role perform copywriting skill
- not needed by the target role perform image editing skill
- not needed by the target role perform online data analysis skill
- not needed by the target role perform video editing skill
- not needed by the target role printed goods processes knowledge
- not needed by the target role supervise brand management skill
- not needed by the target role use content management system software skill
- not needed by the target role use different communication channels skill
- not needed by the target role use personal organization software skill
4 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn electronic business required
- still to learn channel marketing required
- optional, not held e-procurement optional
- optional, not held employment law optional
Common questions about this move
Can an online marketer become an online sales channel manager?
Yes, and it is a moderate move. An online marketer already covers 45% of what an online sales channel manager is expected to do: 13 skills carry over, 7 of which the online sales channel manager role treats as required.
What skills does an online marketer need to become an online sales channel manager?
8 required skills are missing, plus 9 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is monitor online competitors.
How hard is the move from online marketer to online sales channel manager?
Its learning distance is 54.5 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.