Table 1Transition record

online marketertoonline sales channel manager

A online marketer already meets 45% of what the online sales channel manager role asks for. The move turns on 8 required skills not yet in the profile.

From online marketer

45%

Overlap1

To online sales channel manager

13 Skills carried over

8 Required, not held

54.5 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 54.5

This move: 54.5 of 100 · moderate

1 Share of the online sales channel manager role’s weighted skill requirement already met by the online marketer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 13 skills that carry over, these are the ones fewest other occupations ask for. A online sales channel manager role needs them, and most people applying for one will not have them already. This is the part of a online marketer background worth leading with.

Skill the target role also needs Area

already held conduct online competitive analysis management skills
already held web strategy assessment business, administration and law
already held plan social media marketing campaigns management skills
already held creatively use digital technologies working with computers
already held use e-services working with computers
already held plan digital marketing management skills

All 13 carried skills, including the 7 the online sales channel manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 17 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 4 required, 2 supplementary

required, not held identify customer's needs required
required, not held negotiate buying conditions required
required, not held negotiate terms with suppliers required
required, not held show diplomacy required

optional, not held build business relationships optional
optional, not held write work-related reports optional

02 business, administration and law 1 required, 2 supplementary

required, not held channel marketing required

optional, not held e-procurement optional
optional, not held employment law optional

03 information skills 1 required, 2 supplementary

required, not held monitor online competitors required

optional, not held carry out strategic research optional
optional, not held perform risk analysis optional

04 management skills 1 required, 2 supplementary

required, not held develop online sales business plan required

optional, not held manage processes optional
optional, not held manage staff optional

05 information and communication technologies (icts) 1 required

required, not held electronic business required

06 working with computers 1 supplementary

optional, not held use customer relationship management software optional

Table 4

Table 4 · Where to start

The 3 entries a online sales channel manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 13 skills that carry over

Skill Type

already held apply social media marketing skill
already held apply strategic thinking skill
already held conduct online competitive analysis skill
already held perform market research skill
already held plan digital marketing skill
already held plan social media marketing campaigns skill
already held web strategy assessment knowledge
already held creatively use digital technologies skill
already held develop inclusive communication material skill
already held e-commerce systems knowledge
already held perform project management skill
already held protect personal data and privacy skill
already held use e-services skill

9 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held e-procurement optional
optional, not held build business relationships optional
optional, not held carry out strategic research optional
optional, not held employment law optional
optional, not held manage processes optional
optional, not held manage staff optional
optional, not held perform risk analysis optional
optional, not held use customer relationship management software optional
optional, not held write work-related reports optional

33 held skills the online sales channel manager role does not ask for

Skill Type

not needed by the target role ICT communications protocols knowledge
not needed by the target role adapt to change in marketing skill
not needed by the target role apply customer engagement strategy skill
not needed by the target role apply information security policies skill
not needed by the target role communicate price changes skill
not needed by the target role company policies knowledge
not needed by the target role competition law knowledge
not needed by the target role conduct mobile marketing skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role content marketing strategy knowledge
not needed by the target role create new concepts skill
not needed by the target role deal with pressure from unexpected circumstances skill
not needed by the target role develop digital content skill
not needed by the target role digital communication and collaboration skill
not needed by the target role execute conversion testing skill
not needed by the target role execute email marketing skill
not needed by the target role implement marketing strategies skill
not needed by the target role implement sales strategies skill
not needed by the target role information confidentiality knowledge
not needed by the target role inspect data skill
not needed by the target role intellectual property law knowledge
not needed by the target role manage budgets skill
not needed by the target role neuromarketing techniques knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role perform copywriting skill
not needed by the target role perform image editing skill
not needed by the target role perform online data analysis skill
not needed by the target role perform video editing skill
not needed by the target role printed goods processes knowledge
not needed by the target role supervise brand management skill
not needed by the target role use content management system software skill
not needed by the target role use different communication channels skill
not needed by the target role use personal organization software skill

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held electronic business required
required, not held channel marketing required
optional, not held e-procurement optional
optional, not held employment law optional

Index

Other moves recorded from online marketer

Full index of moves from online marketer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.