RecordJob

Where an online marketer can go next

5 destinations recorded, ranked by how much of the target role an online marketer already meets. The closer to the top of Table 1, the less there is to learn.

Online marketers use e-mail, internet and social media in order to market goods and brands.

Also known as digital marketer, social media marketing coordinator, assistant online marketer, e-commerce marketing specialist, trainee online marketer, online marketing specialist, e-commerce marketer, social media marketing specialist, graduate online marketer, senior online marketer, internet marketer, internet marketing specialist.

Professionals 46 skills on file 5 career moves 0 above 60% overlap Closest: online sales channel manager, 45%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1

70% and above · short step
50 to 70% · real move
Below 50% · substantial retraining

The 5 nearest destinations from online marketer, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role an online marketer already covers. All 5 are listed in the tables below.

Table 1

Table 1 · Within reach

online sales channel manager 45% covered · difficulty 54.5

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

An online marketer needs 28 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area

execute conversion testing working with computers
conduct mobile marketing communication, collaboration and creativity
perform copywriting communication, collaboration and creativity
apply customer engagement strategy management skills
execute email marketing communication, collaboration and creativity
online ads campaign techniques business, administration and law
web strategy assessment business, administration and law
create new concepts communication, collaboration and creativity
creatively use digital technologies working with computers
use content management system software working with computers

Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what an online marketer does. The figure is how much of this job each one brings.

Index

Look up another occupation

Online marketer is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of an online marketer’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.