Table 1Transition record

online marketertopublications coordinator

A online marketer already meets 27% of what the publications coordinator role asks for. The move turns on 15 required skills not yet in the profile.

From online marketer

27%

Overlap1

To publications coordinator

9 Skills carried over

15 Required, not held

73.1 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 73.1

This move: 73.1 of 100 · substantial

1 Share of the publications coordinator role’s weighted skill requirement already met by the online marketer profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of a online marketer background worth leading with.

Skill the target role also needs Area

already held digital communication and collaboration working with computers
already held plan digital marketing management skills
already held apply social media marketing communication, collaboration and creativity
already held content marketing strategy business, administration and law
already held develop digital content working with computers
already held implement marketing strategies communication, collaboration and creativity

All 9 carried skills, including the 7 the publications coordinator role treats as required.

Table 3

Table 3 · What you would need to learn

The 31 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 9 required, 1 supplementary

required, not held digital marketing techniques required
required, not held publishing market required
required, not held brand marketing techniques required
required, not held copyright legislation required
required, not held market analysis required
required, not held market participants required
required, not held marketing principles required
required, not held project management principles required
required, not held social media marketing techniques required

optional, not held accounting techniques optional

02 management skills 3 required, 2 supplementary

required, not held apply organisational techniques required
required, not held finish project within budget required
required, not held manage staff required

optional, not held manage accounts optional
optional, not held recruit employees optional

03 communication, collaboration and creativity 2 required, 6 supplementary

required, not held present publishing plan required
required, not held execute marketing plan required

optional, not held identify customer's needs optional
optional, not held maintain relationship with customers optional
optional, not held rewrite manuscripts optional
optional, not held select manuscripts optional
optional, not held apply grammar and spelling rules optional
optional, not held proofread text optional

04 arts and humanities 1 required, 2 supplementary

required, not held digital media required

optional, not held grammar optional
optional, not held spelling optional

05 information skills 2 supplementary

optional, not held conserve new media optional
optional, not held read manuscripts optional

06 assisting and caring 1 supplementary

optional, not held oversee quality control optional

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over

Skill Type

already held apply social media marketing skill
already held content marketing strategy knowledge
already held develop digital content skill
already held digital communication and collaboration skill
already held manage budgets skill
already held perform market research skill
already held perform project management skill
already held implement marketing strategies skill
already held plan digital marketing skill

The 2 learning areas not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

08 working with computers 1 supplementary

optional, not held apply desktop publishing techniques optional

16 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held conserve new media optional
optional, not held identify customer's needs optional
optional, not held maintain relationship with customers optional
optional, not held read manuscripts optional
optional, not held rewrite manuscripts optional
optional, not held select manuscripts optional
optional, not held accounting techniques optional
optional, not held apply desktop publishing techniques optional
optional, not held apply grammar and spelling rules optional
optional, not held desktop publishing optional
optional, not held grammar optional
optional, not held manage accounts optional
optional, not held oversee quality control optional
optional, not held proofread text optional
optional, not held recruit employees optional
optional, not held spelling optional

37 held skills the publications coordinator role does not ask for

Skill Type

not needed by the target role ICT communications protocols knowledge
not needed by the target role adapt to change in marketing skill
not needed by the target role apply customer engagement strategy skill
not needed by the target role apply information security policies skill
not needed by the target role apply strategic thinking skill
not needed by the target role communicate price changes skill
not needed by the target role company policies knowledge
not needed by the target role competition law knowledge
not needed by the target role conduct mobile marketing skill
not needed by the target role conduct online competitive analysis skill
not needed by the target role conduct search engine optimisation skill
not needed by the target role create new concepts skill
not needed by the target role creatively use digital technologies skill
not needed by the target role deal with pressure from unexpected circumstances skill
not needed by the target role develop inclusive communication material skill
not needed by the target role e-commerce systems knowledge
not needed by the target role execute conversion testing skill
not needed by the target role execute email marketing skill
not needed by the target role implement sales strategies skill
not needed by the target role information confidentiality knowledge
not needed by the target role inspect data skill
not needed by the target role intellectual property law knowledge
not needed by the target role neuromarketing techniques knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role perform copywriting skill
not needed by the target role perform image editing skill
not needed by the target role perform online data analysis skill
not needed by the target role perform video editing skill
not needed by the target role plan social media marketing campaigns skill
not needed by the target role printed goods processes knowledge
not needed by the target role protect personal data and privacy skill
not needed by the target role supervise brand management skill
not needed by the target role use content management system software skill
not needed by the target role use different communication channels skill
not needed by the target role use e-services skill
not needed by the target role use personal organization software skill
not needed by the target role web strategy assessment knowledge

14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held digital marketing techniques required
required, not held publishing market required
required, not held brand marketing techniques required
required, not held copyright legislation required
required, not held digital media required
required, not held market analysis required
required, not held market participants required
required, not held marketing principles required
required, not held project management principles required
required, not held social media marketing techniques required
optional, not held accounting techniques optional
optional, not held desktop publishing optional
optional, not held grammar optional
optional, not held spelling optional

Index

Other moves recorded from online marketer

Full index of moves from online marketer

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.