Online marketer to publications coordinator
An online marketer already meets 27% of what the publications coordinator role asks for. The move turns on 15 required skills not yet in the profile.
73.1/ 100
1 How much of what a publications coordinator is expected to do is already part of an online marketer’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the publications coordinator role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A publications coordinator role treats 7 of its required skills as things an online marketer already does. You would walk in with these on day one.
- apply social media marketing
- content marketing strategy
- develop digital content
- digital communication and collaboration
- manage budgets
- perform market research
What stands in the way is 15 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of an online marketer background worth leading with.
- already held digital communication and collaboration working with computers
- already held plan digital marketing management skills
- already held apply social media marketing communication, collaboration and creativity
- already held content marketing strategy business, administration and law
- already held develop digital content working with computers
- already held implement marketing strategies communication, collaboration and creativity
All 9 carried skills, including the 7 the publications coordinator role treats as required.
Table 3 · What you may need to learn
The 31 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn digital marketing techniques required
- still to learn publishing market required
- still to learn brand marketing techniques required
- still to learn copyright legislation required
- still to learn market analysis required
- still to learn market participants required
- still to learn marketing principles required
- still to learn project management principles required
- still to learn social media marketing techniques required
- optional, not held accounting techniques optional
- still to learn apply organisational techniques required
- still to learn finish project within budget required
- still to learn manage staff required
- optional, not held manage accounts optional
- optional, not held recruit employees optional
- still to learn present publishing plan required
- still to learn execute marketing plan required
- optional, not held identify customer's needs optional
- optional, not held maintain relationship with customers optional
- optional, not held rewrite manuscripts optional
- optional, not held select manuscripts optional
- optional, not held apply grammar and spelling rules optional
- optional, not held proofread text optional
- still to learn digital media required
- optional, not held grammar optional
- optional, not held spelling optional
- optional, not held conserve new media optional
- optional, not held read manuscripts optional
- optional, not held oversee quality control optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 digital marketing techniques study this
- 02 present publishing plan practise this
- 03 publishing market study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 9 skills that carry over
- already held apply social media marketing skill
- already held content marketing strategy knowledge
- already held develop digital content skill
- already held digital communication and collaboration skill
- already held manage budgets skill
- already held perform market research skill
- already held perform project management skill
- already held implement marketing strategies skill
- already held plan digital marketing skill
The 2 learning areas not shown above
- optional, not held desktop publishing optional
- optional, not held apply desktop publishing techniques optional
16 supplementary skills, helpful but not required
- optional, not held conserve new media optional
- optional, not held identify customer's needs optional
- optional, not held maintain relationship with customers optional
- optional, not held read manuscripts optional
- optional, not held rewrite manuscripts optional
- optional, not held select manuscripts optional
- optional, not held accounting techniques optional
- optional, not held apply desktop publishing techniques optional
- optional, not held apply grammar and spelling rules optional
- optional, not held desktop publishing optional
- optional, not held grammar optional
- optional, not held manage accounts optional
- optional, not held oversee quality control optional
- optional, not held proofread text optional
- optional, not held recruit employees optional
- optional, not held spelling optional
37 held skills the publications coordinator role does not ask for
- not needed by the target role ICT communications protocols knowledge
- not needed by the target role adapt to change in marketing skill
- not needed by the target role apply customer engagement strategy skill
- not needed by the target role apply information security policies skill
- not needed by the target role apply strategic thinking skill
- not needed by the target role communicate price changes skill
- not needed by the target role company policies knowledge
- not needed by the target role competition law knowledge
- not needed by the target role conduct mobile marketing skill
- not needed by the target role conduct online competitive analysis skill
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role create new concepts skill
- not needed by the target role creatively use digital technologies skill
- not needed by the target role deal with pressure from unexpected circumstances skill
- not needed by the target role develop inclusive communication material skill
- not needed by the target role e-commerce systems knowledge
- not needed by the target role execute conversion testing skill
- not needed by the target role execute email marketing skill
- not needed by the target role implement sales strategies skill
- not needed by the target role information confidentiality knowledge
- not needed by the target role inspect data skill
- not needed by the target role intellectual property law knowledge
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role perform copywriting skill
- not needed by the target role perform image editing skill
- not needed by the target role perform online data analysis skill
- not needed by the target role perform video editing skill
- not needed by the target role plan social media marketing campaigns skill
- not needed by the target role printed goods processes knowledge
- not needed by the target role protect personal data and privacy skill
- not needed by the target role supervise brand management skill
- not needed by the target role use content management system software skill
- not needed by the target role use different communication channels skill
- not needed by the target role use e-services skill
- not needed by the target role use personal organization software skill
- not needed by the target role web strategy assessment knowledge
14 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn digital marketing techniques required
- still to learn publishing market required
- still to learn brand marketing techniques required
- still to learn copyright legislation required
- still to learn digital media required
- still to learn market analysis required
- still to learn market participants required
- still to learn marketing principles required
- still to learn project management principles required
- still to learn social media marketing techniques required
- optional, not held accounting techniques optional
- optional, not held desktop publishing optional
- optional, not held grammar optional
- optional, not held spelling optional
Common questions about this move
Can an online marketer become a publications coordinator?
Yes, and it is a substantial move. An online marketer already covers 27% of what a publications coordinator is expected to do: 9 skills carry over, 7 of which the publications coordinator role treats as required.
What skills does an online marketer need to become a publications coordinator?
15 required skills are missing, plus 16 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is digital marketing techniques.
How hard is the move from online marketer to publications coordinator?
Its learning distance is 73.1 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.