Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

digital marketing managertonetwork marketer

A digital marketing manager already meets 23% of what the network marketer role asks for. The move turns on 14 required skills not yet in the profile.

From digital marketing manager
23%
Overlap1
To network marketer
9 Skills carried over
14 Required, not held
76.1 Difficulty2
Career overlap Distant match

23%

Learning distance A rebuild

76.1/ 100

1 Share of the network marketer role’s weighted skill requirement already met by the digital marketing manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A network marketer role treats 4 of its required skills as things a digital marketing manager already does. These are the ones it depends on most.

  • advertising techniques
  • apply customer engagement strategy
  • apply social media marketing
  • implement marketing strategies

What stands in the way is 14 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A network marketer role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area
  • already held apply customer engagement strategy management skills
  • already held services marketing business, administration and law
  • already held relationship marketing business, administration and law
  • already held apply social media marketing communication, collaboration and creativity
  • already held content marketing strategy business, administration and law
  • already held advertising techniques business, administration and law

All 9 carried skills, including the 4 the network marketer role treats as required.

Table 3

Table 3 · What you would need to learn

The 28 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 6 required, 6 supplementary
  • required, not held network marketing required
  • required, not held characteristics of services required
  • required, not held product comprehension required
  • required, not held sales argumentation required
  • required, not held marketing mix required
  • required, not held marketing principles required
  • optional, not held customer service optional
  • optional, not held project management optional
  • optional, not held sales strategies optional
  • optional, not held channel marketing optional
  • optional, not held customer relationship management optional
  • optional, not held public relations optional
02 communication, collaboration and creativity 5 required, 7 supplementary
  • required, not held carry out active selling required
  • required, not held implement sales strategies required
  • required, not held work independently in sales required
  • required, not held sell products required
  • required, not held use different communication channels required
  • optional, not held deal with pressure from unexpected circumstances optional
  • optional, not held deliver a sales pitch optional
  • optional, not held demonstrate products' features optional
  • optional, not held prospect new customers optional
  • optional, not held achieve sales targets optional
  • optional, not held build business relationships optional
  • optional, not held develop professional network optional
03 engineering, manufacturing and construction 1 required
  • required, not held characteristics of products required
04 generic programmes and qualifications 1 required
  • required, not held communication required
05 management skills 1 required
  • required, not held apply strategic thinking required
06 assisting and caring 1 supplementary
  • optional, not held respond to enquiries optional
Table 4

Table 4 · Where to start

The 3 entries a network marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over
Skill Type
  • already held advertising techniques knowledge
  • already held apply customer engagement strategy skill
  • already held apply social media marketing skill
  • already held implement marketing strategies skill
  • already held content marketing strategy knowledge
  • already held identify new business opportunities skill
  • already held perform market research skill
  • already held relationship marketing knowledge
  • already held services marketing knowledge
14 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held customer service optional
  • optional, not held deal with pressure from unexpected circumstances optional
  • optional, not held deliver a sales pitch optional
  • optional, not held demonstrate products' features optional
  • optional, not held project management optional
  • optional, not held prospect new customers optional
  • optional, not held sales strategies optional
  • optional, not held achieve sales targets optional
  • optional, not held build business relationships optional
  • optional, not held channel marketing optional
  • optional, not held customer relationship management optional
  • optional, not held develop professional network optional
  • optional, not held public relations optional
  • optional, not held respond to enquiries optional
40 held skills the network marketer role does not ask for
Skill Type
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role brand marketing techniques knowledge
  • not needed by the target role carry out event management skill
  • not needed by the target role company policies knowledge
  • not needed by the target role conduct online competitive analysis skill
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role creatively use digital technologies skill
  • not needed by the target role data protection knowledge
  • not needed by the target role design brand's online communication plan skill
  • not needed by the target role develop digital content skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role digital marketing techniques knowledge
  • not needed by the target role digital media knowledge
  • not needed by the target role e-commerce systems knowledge
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role execute email marketing skill
  • not needed by the target role execute marketing plan skill
  • not needed by the target role integrate marketing strategies with the global strategy skill
  • not needed by the target role interactive media knowledge
  • not needed by the target role manage staff skill
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role neuromarketing techniques knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role pay-per-click knowledge
  • not needed by the target role perform business analysis skill
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform online data analysis skill
  • not needed by the target role perform project management skill
  • not needed by the target role plan digital marketing skill
  • not needed by the target role plan marketing campaigns skill
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role reputation management knowledge
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role stimulate creativity in the team skill
  • not needed by the target role use e-services skill
  • not needed by the target role web analytics knowledge
  • not needed by the target role web strategy assessment knowledge
14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held network marketing required
  • required, not held characteristics of products required
  • required, not held characteristics of services required
  • required, not held product comprehension required
  • required, not held sales argumentation required
  • required, not held communication required
  • required, not held marketing mix required
  • required, not held marketing principles required
  • optional, not held customer service optional
  • optional, not held project management optional
  • optional, not held sales strategies optional
  • optional, not held channel marketing optional
  • optional, not held customer relationship management optional
  • optional, not held public relations optional
Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.