Career Overlap Transition record
RecordMove

Digital marketing manager to network marketer

A digital marketing manager already meets 23% of what the network marketer role asks for. The move turns on 14 required skills not yet in the profile.

Fig. 1 · Skill transfer ESCO v1.2.1 · directional
From digital marketing manager
23 % overlap
Distant match
To network marketer
9 You already bring
14 Still to learn
37 Skills in the target role2
Learning distance A rebuild

76.1/ 100

1 How much of what a network marketer is expected to do is already part of a digital marketing manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the network marketer role is recorded as needing, required and optional together. What these numbers mean.

Why

Why this move works

A network marketer role treats 4 of its required skills as things a digital marketing manager already does. You would walk in with these on day one.

  • advertising techniques
  • apply customer engagement strategy
  • apply social media marketing
  • implement marketing strategies

What stands in the way is 14 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A network marketer role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.

Skill the target role also needs Area
  • already held apply customer engagement strategy management skills
  • already held services marketing business, administration and law
  • already held relationship marketing business, administration and law
  • already held apply social media marketing communication, collaboration and creativity
  • already held content marketing strategy business, administration and law
  • already held advertising techniques business, administration and law

All 9 carried skills, including the 4 the network marketer role treats as required.

Table 3

Table 3 · What you may need to learn

The 28 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.

Skill to pick up Tier
01 business, administration and law 6 required, 6 supplementary
  • still to learn network marketing required
  • still to learn characteristics of services required
  • still to learn product comprehension required
  • still to learn sales argumentation required
  • still to learn marketing mix required
  • still to learn marketing principles required
  • optional, not held customer service optional
  • optional, not held project management optional
  • optional, not held sales strategies optional
  • optional, not held channel marketing optional
  • optional, not held customer relationship management optional
  • optional, not held public relations optional
02 communication, collaboration and creativity 5 required, 7 supplementary
  • still to learn carry out active selling required
  • still to learn implement sales strategies required
  • still to learn work independently in sales required
  • still to learn sell products required
  • still to learn use different communication channels required
  • optional, not held deal with pressure from unexpected circumstances optional
  • optional, not held deliver a sales pitch optional
  • optional, not held demonstrate products' features optional
  • optional, not held prospect new customers optional
  • optional, not held achieve sales targets optional
  • optional, not held build business relationships optional
  • optional, not held develop professional network optional
03 engineering, manufacturing and construction 1 required
  • still to learn characteristics of products required
04 generic programmes and qualifications 1 required
  • still to learn communication required
05 management skills 1 required
  • still to learn apply strategic thinking required
06 assisting and caring 1 supplementary
  • optional, not held respond to enquiries optional
Table 4

Table 4 · Where to start

The 3 entries a network marketer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over
Skill Type
  • already held advertising techniques knowledge
  • already held apply customer engagement strategy skill
  • already held apply social media marketing skill
  • already held implement marketing strategies skill
  • already held content marketing strategy knowledge
  • already held identify new business opportunities skill
  • already held perform market research skill
  • already held relationship marketing knowledge
  • already held services marketing knowledge
14 supplementary skills, helpful but not required
Skill to pick up Tier
  • optional, not held customer service optional
  • optional, not held deal with pressure from unexpected circumstances optional
  • optional, not held deliver a sales pitch optional
  • optional, not held demonstrate products' features optional
  • optional, not held project management optional
  • optional, not held prospect new customers optional
  • optional, not held sales strategies optional
  • optional, not held achieve sales targets optional
  • optional, not held build business relationships optional
  • optional, not held channel marketing optional
  • optional, not held customer relationship management optional
  • optional, not held develop professional network optional
  • optional, not held public relations optional
  • optional, not held respond to enquiries optional
40 held skills the network marketer role does not ask for
Skill Type
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role brand marketing techniques knowledge
  • not needed by the target role carry out event management skill
  • not needed by the target role company policies knowledge
  • not needed by the target role conduct online competitive analysis skill
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role creatively use digital technologies skill
  • not needed by the target role data protection knowledge
  • not needed by the target role design brand's online communication plan skill
  • not needed by the target role develop digital content skill
  • not needed by the target role digital communication and collaboration skill
  • not needed by the target role digital marketing techniques knowledge
  • not needed by the target role digital media knowledge
  • not needed by the target role e-commerce systems knowledge
  • not needed by the target role ethics of sharing work through social media knowledge
  • not needed by the target role execute email marketing skill
  • not needed by the target role execute marketing plan skill
  • not needed by the target role integrate marketing strategies with the global strategy skill
  • not needed by the target role interactive media knowledge
  • not needed by the target role manage staff skill
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role neuromarketing techniques knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role pay-per-click knowledge
  • not needed by the target role perform business analysis skill
  • not needed by the target role perform customers’ needs analysis skill
  • not needed by the target role perform online data analysis skill
  • not needed by the target role perform project management skill
  • not needed by the target role plan digital marketing skill
  • not needed by the target role plan marketing campaigns skill
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role reputation management knowledge
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
  • not needed by the target role social media marketing techniques knowledge
  • not needed by the target role stimulate creativity in the team skill
  • not needed by the target role use e-services skill
  • not needed by the target role web analytics knowledge
  • not needed by the target role web strategy assessment knowledge
14 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to pick up Tier
  • still to learn network marketing required
  • still to learn characteristics of products required
  • still to learn characteristics of services required
  • still to learn product comprehension required
  • still to learn sales argumentation required
  • still to learn communication required
  • still to learn marketing mix required
  • still to learn marketing principles required
  • optional, not held customer service optional
  • optional, not held project management optional
  • optional, not held sales strategies optional
  • optional, not held channel marketing optional
  • optional, not held customer relationship management optional
  • optional, not held public relations optional
Index

Other moves recorded from digital marketing manager

Full index of moves from digital marketing manager

FAQ

Common questions about this move

Can a digital marketing manager become a network marketer?

Yes, and it is a career change move. A digital marketing manager already covers 23% of what a network marketer is expected to do: 9 skills carry over, 4 of which the network marketer role treats as required.

What skills does a digital marketing manager need to become a network marketer?

14 required skills are missing, plus 14 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is network marketing.

How hard is the move from digital marketing manager to network marketer?

Its learning distance is 76.1 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.