Table 1Transition record

employer branding managertodigital marketing manager

A employer branding manager already meets 23% of what the digital marketing manager role asks for. The move turns on 21 required skills not yet in the profile.

From employer branding manager

23%

Overlap1

To digital marketing manager

9 Skills carried over

21 Required, not held

80.1 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 80.1

This move: 80.1 of 100 · career change

1 Share of the digital marketing manager role’s weighted skill requirement already met by the employer branding manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 9 skills that carry over, these are the ones fewest other occupations ask for. A digital marketing manager role needs them, and most people applying for one will not have them already. This is the part of a employer branding manager background worth leading with.

Skill the target role also needs Area

already held set brand positioning communication, collaboration and creativity
already held plan social media marketing campaigns management skills
already held plan digital marketing management skills
already held social media management business, administration and law
already held digital marketing techniques business, administration and law
already held brand marketing techniques business, administration and law

All 9 carried skills, including the 8 the digital marketing manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 40 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 business, administration and law 6 required, 5 supplementary

required, not held company policies required
required, not held mobile marketing required
required, not held neuromarketing techniques required
required, not held web strategy assessment required
required, not held marketing analytics required
required, not held online ads campaign techniques required

optional, not held pay-per-click optional
optional, not held services marketing optional
optional, not held advertising techniques optional
optional, not held relationship marketing optional
optional, not held reputation management optional

02 management skills 5 required, 5 supplementary

required, not held design brand's online communication plan required
required, not held conduct online competitive analysis required
required, not held identify new business opportunities required
required, not held integrate marketing strategies with the global strategy required
required, not held plan marketing campaigns required

optional, not held apply customer engagement strategy optional
optional, not held carry out event management optional
optional, not held manage staff optional
optional, not held perform project management optional
optional, not held stimulate creativity in the team optional

03 working with computers 3 required, 3 supplementary

required, not held digital communication and collaboration required
required, not held develop digital content required
required, not held use e-services required

optional, not held conduct search engine optimisation optional
optional, not held creatively use digital technologies optional
optional, not held perform online data analysis optional

04 information skills 3 required

required, not held analyse consumer buying trends required
required, not held perform business analysis required
required, not held perform market research required

05 information and communication technologies (icts) 2 required, 1 supplementary

required, not held e-commerce systems required
required, not held web analytics required

optional, not held data protection optional

06 communication, collaboration and creativity 1 required, 3 supplementary

required, not held perform customers’ needs analysis required

optional, not held execute email marketing optional
optional, not held execute marketing plan optional
optional, not held implement marketing strategies optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a digital marketing manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 9 skills that carry over

Skill Type

already held apply social media marketing skill
already held brand marketing techniques knowledge
already held digital marketing techniques knowledge
already held plan digital marketing skill
already held plan social media marketing campaigns skill
already held set brand positioning skill
already held social media management knowledge
already held social media marketing techniques knowledge
already held content marketing strategy knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 arts and humanities 1 required, 2 supplementary

required, not held digital media required

optional, not held ethics of sharing work through social media optional
optional, not held interactive media optional

19 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held pay-per-click optional
optional, not held data protection optional
optional, not held ethics of sharing work through social media optional
optional, not held services marketing optional
optional, not held advertising techniques optional
optional, not held apply customer engagement strategy optional
optional, not held carry out event management optional
optional, not held conduct search engine optimisation optional
optional, not held creatively use digital technologies optional
optional, not held execute email marketing optional
optional, not held execute marketing plan optional
optional, not held implement marketing strategies optional
optional, not held interactive media optional
optional, not held manage staff optional
optional, not held perform online data analysis optional
optional, not held perform project management optional
optional, not held relationship marketing optional
optional, not held reputation management optional
optional, not held stimulate creativity in the team optional

12 held skills the digital marketing manager role does not ask for

Skill Type

not needed by the target role advise on public relations skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role define brand identity skill
not needed by the target role develop media strategy skill
not needed by the target role lead the brand strategic planning process skill
not needed by the target role manage brand assets skill
not needed by the target role manage development of promotional material skill
not needed by the target role marketing department processes knowledge
not needed by the target role network marketing knowledge
not needed by the target role plan marketing strategy skill
not needed by the target role promote company skill
not needed by the target role promote organisational communication skill

17 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held company policies required
required, not held e-commerce systems required
required, not held mobile marketing required
required, not held neuromarketing techniques required
required, not held web strategy assessment required
required, not held digital media required
required, not held marketing analytics required
required, not held online ads campaign techniques required
required, not held web analytics required
optional, not held pay-per-click optional
optional, not held data protection optional
optional, not held ethics of sharing work through social media optional
optional, not held services marketing optional
optional, not held advertising techniques optional
optional, not held interactive media optional
optional, not held relationship marketing optional
optional, not held reputation management optional

Index

Other moves recorded from employer branding manager

Full index of moves from employer branding manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.