Employer branding manager to publications coordinator
An employer branding manager already meets 19% of what the publications coordinator role asks for. The move turns on 17 required skills not yet in the profile.
79.4/ 100
1 How much of what a publications coordinator is expected to do is already part of an employer branding manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the publications coordinator role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A publications coordinator role treats 5 of its required skills as things an employer branding manager already does. You would walk in with these on day one.
- apply social media marketing
- brand marketing techniques
- content marketing strategy
- digital marketing techniques
- social media marketing techniques
What stands in the way is 17 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 6 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of an employer branding manager background worth leading with.
- already held plan digital marketing management skills
- already held digital marketing techniques business, administration and law
- already held brand marketing techniques business, administration and law
- already held social media marketing techniques business, administration and law
- already held apply social media marketing communication, collaboration and creativity
- already held content marketing strategy business, administration and law
All 6 carried skills, including the 5 the publications coordinator role treats as required.
Table 3 · What you may need to learn
The 34 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn publishing market required
- still to learn copyright legislation required
- still to learn market analysis required
- still to learn market participants required
- still to learn marketing principles required
- still to learn project management principles required
- optional, not held accounting techniques optional
- still to learn apply organisational techniques required
- still to learn finish project within budget required
- still to learn manage budgets required
- still to learn manage staff required
- still to learn perform project management required
- optional, not held manage accounts optional
- optional, not held recruit employees optional
- still to learn present publishing plan required
- still to learn execute marketing plan required
- optional, not held identify customer's needs optional
- optional, not held maintain relationship with customers optional
- optional, not held rewrite manuscripts optional
- optional, not held select manuscripts optional
- optional, not held apply grammar and spelling rules optional
- optional, not held implement marketing strategies optional
- optional, not held proofread text optional
- still to learn digital communication and collaboration required
- still to learn develop digital content required
- optional, not held apply desktop publishing techniques optional
- still to learn digital media required
- optional, not held grammar optional
- optional, not held spelling optional
- still to learn perform market research required
- optional, not held conserve new media optional
- optional, not held read manuscripts optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 digital communication and collaboration practise this
- 02 present publishing plan practise this
- 03 publishing market study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 6 skills that carry over
- already held apply social media marketing skill
- already held brand marketing techniques knowledge
- already held content marketing strategy knowledge
- already held digital marketing techniques knowledge
- already held social media marketing techniques knowledge
- already held plan digital marketing skill
The 2 learning areas not shown above
- optional, not held oversee quality control optional
- optional, not held desktop publishing optional
17 supplementary skills, helpful but not required
- optional, not held conserve new media optional
- optional, not held identify customer's needs optional
- optional, not held maintain relationship with customers optional
- optional, not held read manuscripts optional
- optional, not held rewrite manuscripts optional
- optional, not held select manuscripts optional
- optional, not held accounting techniques optional
- optional, not held apply desktop publishing techniques optional
- optional, not held apply grammar and spelling rules optional
- optional, not held desktop publishing optional
- optional, not held grammar optional
- optional, not held implement marketing strategies optional
- optional, not held manage accounts optional
- optional, not held oversee quality control optional
- optional, not held proofread text optional
- optional, not held recruit employees optional
- optional, not held spelling optional
15 held skills the publications coordinator role does not ask for
- not needed by the target role advise on public relations skill
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role define brand identity skill
- not needed by the target role develop media strategy skill
- not needed by the target role lead the brand strategic planning process skill
- not needed by the target role manage brand assets skill
- not needed by the target role manage development of promotional material skill
- not needed by the target role marketing department processes knowledge
- not needed by the target role network marketing knowledge
- not needed by the target role plan marketing strategy skill
- not needed by the target role plan social media marketing campaigns skill
- not needed by the target role promote company skill
- not needed by the target role promote organisational communication skill
- not needed by the target role set brand positioning skill
- not needed by the target role social media management knowledge
11 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn publishing market required
- still to learn copyright legislation required
- still to learn digital media required
- still to learn market analysis required
- still to learn market participants required
- still to learn marketing principles required
- still to learn project management principles required
- optional, not held accounting techniques optional
- optional, not held desktop publishing optional
- optional, not held grammar optional
- optional, not held spelling optional
Other moves recorded from employer branding manager
Common questions about this move
Can an employer branding manager become a publications coordinator?
Yes, and it is a career change move. An employer branding manager already covers 19% of what a publications coordinator is expected to do: 6 skills carry over, 5 of which the publications coordinator role treats as required.
What skills does an employer branding manager need to become a publications coordinator?
17 required skills are missing, plus 17 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is digital communication and collaboration.
How hard is the move from employer branding manager to publications coordinator?
Its learning distance is 79.4 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.