Where an employer branding manager can go next
3 destinations recorded, ranked by how much of the target role an employer branding manager already meets. The closer to the top of Table 1, the less there is to learn.
Employer branding managers collaborate with marketing experts to promote an employer's image through communication formats such as print and social media. Manage an online marketing program to promote job openings and career opportunities at the company.
Also known as branding manager, corporate communications manager.
Professionals 21 skills on file 3 career moves 0 above 60% overlap Closest: digital marketing manager, 23%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 1 · A bigger jump
Possible, but expect real retraining rather than a sideways step. Only 3 moves are listed. Few other occupations share enough of this job's skills for a fair comparison, and jobs that share almost all of them are left out as the same work under another name.
Table 2 · What the job itself asks for
An employer branding manager needs 13 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.
- set brand positioning communication, collaboration and creativity
- define brand identity management skills
- promote company communication, collaboration and creativity
- marketing department processes business, administration and law
- plan social media marketing campaigns management skills
- plan digital marketing management skills
- social media management business, administration and law
- develop media strategy management skills
- digital marketing techniques business, administration and law
- brand marketing techniques business, administration and law
Table 3 · Jobs that lead here
The reverse view: occupations whose skills already cover much of what an employer branding manager does. The figure is how much of this job each one brings.
- digital marketing manager 53% covered · difficulty 43.5
- marketing consultant 44% covered · difficulty 51.8
- podcast producer 34% covered · difficulty 60.6
- eBusiness manager 28% covered · difficulty 65.4
- search engine optimisation expert 28% covered · difficulty 65.4
- social entrepreneur 28% covered · difficulty 65.4
- advertising specialist 23% covered · difficulty 69
- movie distributor 17% covered · difficulty 73.8
Look up another occupation
Employer branding manager is filed under Professionals, ISCO major group 2. The full index lists all ten groups.
How these figures were compiled
Overlap is how much of the target role is already part of an employer branding manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.