Search engine optimisation expert to employer branding manager
A search engine optimisation expert already meets 28% of what the employer branding manager role asks for. The move turns on 9 required skills not yet in the profile.
65.4/ 100
1 How much of what an employer branding manager is expected to do is already part of a search engine optimisation expert’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the employer branding manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An employer branding manager role treats 4 of its required skills as things a search engine optimisation expert already does. You would walk in with these on day one.
- apply social media marketing
- digital marketing techniques
- plan digital marketing
- social media marketing techniques
What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 5 skills that carry over, these are the ones fewest other occupations ask for. An employer branding manager role needs them, and most people applying for one will not have them already. This is the part of a search engine optimisation expert background worth leading with.
- already held plan digital marketing management skills
- already held digital marketing techniques business, administration and law
- already held social media marketing techniques business, administration and law
- already held apply social media marketing communication, collaboration and creativity
- already held content marketing strategy business, administration and law
All 5 carried skills, including the 4 the employer branding manager role treats as required.
Table 3 · What you may need to learn
The 16 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn plan social media marketing campaigns required
- still to learn define brand identity required
- still to learn develop media strategy required
- still to learn plan marketing strategy required
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
- still to learn marketing department processes required
- still to learn brand marketing techniques required
- still to learn social media management required
- optional, not held network marketing optional
- still to learn set brand positioning required
- still to learn promote company required
- optional, not held advise on public relations optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
Table 4 · Where to start
The 3 entries an employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 set brand positioning practise this
- 02 marketing department processes study this
- 03 plan social media marketing campaigns practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 5 skills that carry over
- already held apply social media marketing skill
- already held digital marketing techniques knowledge
- already held plan digital marketing skill
- already held social media marketing techniques knowledge
- already held content marketing strategy knowledge
7 supplementary skills, helpful but not required
- optional, not held network marketing optional
- optional, not held advise on public relations optional
- optional, not held collaborate in the development of marketing strategies optional
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
22 held skills the employer branding manager role does not ask for
- not needed by the target role behavioural science knowledge
- not needed by the target role conduct search engine optimisation skill
- not needed by the target role create content title skill
- not needed by the target role develop digital content skill
- not needed by the target role enhance website visibility skill
- not needed by the target role execute email marketing skill
- not needed by the target role identify ICT user needs skill
- not needed by the target role integrate content into output media skill
- not needed by the target role keywords in digital content knowledge
- not needed by the target role manage content development projects skill
- not needed by the target role mobile marketing knowledge
- not needed by the target role perform market research skill
- not needed by the target role perform online data analysis skill
- not needed by the target role provide cost benefit analysis reports skill
- not needed by the target role provide written content skill
- not needed by the target role sales strategies knowledge
- not needed by the target role study website behaviour patterns skill
- not needed by the target role translate requirements into visual design skill
- not needed by the target role use content management system software skill
- not needed by the target role use customer relationship management software skill
- not needed by the target role use different communication channels skill
- not needed by the target role web analytics knowledge
4 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn marketing department processes required
- still to learn brand marketing techniques required
- still to learn social media management required
- optional, not held network marketing optional
Other moves recorded from search engine optimisation expert
Common questions about this move
Can a search engine optimisation expert become an employer branding manager?
Yes, and it is a substantial move. A search engine optimisation expert already covers 28% of what an employer branding manager is expected to do: 5 skills carry over, 4 of which the employer branding manager role treats as required.
What skills does a search engine optimisation expert need to become an employer branding manager?
9 required skills are missing, plus 7 optional ones. They fall into 3 areas of the ESCO skill hierarchy, led by management skills. The single most important is set brand positioning.
How hard is the move from search engine optimisation expert to employer branding manager?
Its learning distance is 65.4 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.