Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

search engine optimisation experttoemployer branding manager

A search engine optimisation expert already meets 28% of what the employer branding manager role asks for. The move turns on 9 required skills not yet in the profile.

From search engine optimisation expert
28%
Overlap1
To employer branding manager
5 Skills carried over
9 Required, not held
65.4 Difficulty2
Career overlap Distant match

28%

Learning distance Substantial retraining

65.4/ 100

1 Share of the employer branding manager role’s weighted skill requirement already met by the search engine optimisation expert profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A employer branding manager role treats 4 of its required skills as things a search engine optimisation expert already does. These are the ones it depends on most.

  • apply social media marketing
  • digital marketing techniques
  • plan digital marketing
  • social media marketing techniques

What stands in the way is 9 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 5 skills that carry over, these are the ones fewest other occupations ask for. A employer branding manager role needs them, and most people applying for one will not have them already. This is the part of a search engine optimisation expert background worth leading with.

Skill the target role also needs Area
  • already held plan digital marketing management skills
  • already held digital marketing techniques business, administration and law
  • already held social media marketing techniques business, administration and law
  • already held apply social media marketing communication, collaboration and creativity
  • already held content marketing strategy business, administration and law

All 5 carried skills, including the 4 the employer branding manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 16 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 management skills 4 required, 2 supplementary
  • required, not held plan social media marketing campaigns required
  • required, not held define brand identity required
  • required, not held develop media strategy required
  • required, not held plan marketing strategy required
  • optional, not held lead the brand strategic planning process optional
  • optional, not held manage brand assets optional
02 business, administration and law 3 required, 1 supplementary
  • required, not held marketing department processes required
  • required, not held brand marketing techniques required
  • required, not held social media management required
  • optional, not held network marketing optional
03 communication, collaboration and creativity 2 required, 4 supplementary
  • required, not held set brand positioning required
  • required, not held promote company required
  • optional, not held advise on public relations optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held manage development of promotional material optional
  • optional, not held promote organisational communication optional
Table 4

Table 4 · Where to start

The 3 entries a employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 5 skills that carry over
Skill Type
  • already held apply social media marketing skill
  • already held digital marketing techniques knowledge
  • already held plan digital marketing skill
  • already held social media marketing techniques knowledge
  • already held content marketing strategy knowledge
7 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held network marketing optional
  • optional, not held advise on public relations optional
  • optional, not held collaborate in the development of marketing strategies optional
  • optional, not held lead the brand strategic planning process optional
  • optional, not held manage brand assets optional
  • optional, not held manage development of promotional material optional
  • optional, not held promote organisational communication optional
22 held skills the employer branding manager role does not ask for
Skill Type
  • not needed by the target role behavioural science knowledge
  • not needed by the target role conduct search engine optimisation skill
  • not needed by the target role create content title skill
  • not needed by the target role develop digital content skill
  • not needed by the target role enhance website visibility skill
  • not needed by the target role execute email marketing skill
  • not needed by the target role identify ICT user needs skill
  • not needed by the target role integrate content into output media skill
  • not needed by the target role keywords in digital content knowledge
  • not needed by the target role manage content development projects skill
  • not needed by the target role mobile marketing knowledge
  • not needed by the target role perform market research skill
  • not needed by the target role perform online data analysis skill
  • not needed by the target role provide cost benefit analysis reports skill
  • not needed by the target role provide written content skill
  • not needed by the target role sales strategies knowledge
  • not needed by the target role study website behaviour patterns skill
  • not needed by the target role translate requirements into visual design skill
  • not needed by the target role use content management system software skill
  • not needed by the target role use customer relationship management software skill
  • not needed by the target role use different communication channels skill
  • not needed by the target role web analytics knowledge
4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held marketing department processes required
  • required, not held brand marketing techniques required
  • required, not held social media management required
  • optional, not held network marketing optional
Index

Other moves recorded from search engine optimisation expert

Full index of moves from search engine optimisation expert

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.