Career Overlap Occupation record
RecordJob

Where a search engine optimisation expert can go next

5 destinations recorded, ranked by how much of the target role a search engine optimisation expert already meets. The closer to the top of Table 1, the less there is to learn.

Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.

Also known as search engine optimisation experts, search engine optimization expert, search engine optimisation specialist, search engine optimiser, SEO expert, SEO specialist, inbound marketer, growth hacker, search engine marketing specialist, search engine optimisation consultant, SEO experts.

Professionals 27 skills on file 5 career moves 0 above 60% overlap Closest: employer branding manager, 28%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
employer branding manager 28% covered online marketer 27% covered digital marketing manager 26% covered online community manager 23% covered web content manager 23% covered search engine optimisatio… You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from search engine optimisation expert, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a search engine optimisation expert already covers. All 5 are listed in the tables below.
Table 1

Table 1 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 2

Table 2 · What the job itself asks for

A search engine optimisation expert needs 14 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • enhance website visibility management skills
  • keywords in digital content information and communication technologies (icts)
  • manage content development projects management skills
  • integrate content into output media working with computers
  • web analytics information and communication technologies (icts)
  • perform online data analysis working with computers
  • conduct search engine optimisation working with computers
  • social media marketing techniques business, administration and law
  • provide written content communication, collaboration and creativity
  • apply social media marketing communication, collaboration and creativity
Table 3

Table 3 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what a search engine optimisation expert does. The figure is how much of this job each one brings.

Index

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Search engine optimisation expert is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of a search engine optimisation expert’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.