Search engine optimisation expert to web content manager
A search engine optimisation expert already meets 23% of what the web content manager role asks for. The move turns on 24 required skills not yet in the profile.
81.6/ 100
1 How much of what a web content manager is expected to do is already part of a search engine optimisation expert’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the web content manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A web content manager role treats 8 of its required skills as things a search engine optimisation expert already does. You would walk in with these on day one.
- conduct search engine optimisation
- create content title
- develop digital content
- integrate content into output media
- keywords in digital content
- provide written content
What stands in the way is 24 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 11 skills that carry over, these are the ones fewest other occupations ask for. A web content manager role needs them, and most people applying for one will not have them already. This is the part of a search engine optimisation expert background worth leading with.
- already held create content title communication, collaboration and creativity
- already held keywords in digital content information and communication technologies (icts)
- already held manage content development projects management skills
- already held integrate content into output media working with computers
- already held use content management system software working with computers
- already held perform online data analysis working with computers
All 11 carried skills, including the 8 the web content manager role treats as required.
Table 3 · What you may need to learn
The 43 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn digital content creation required
- still to learn manage online content required
- still to learn provide multimedia content required
- still to learn translate requirement concepts into content required
- still to learn use markup languages required
- still to learn apply tools for content development required
- still to learn conduct content quality assurance required
- still to learn utilise content types required
- optional, not held use presentation software optional
- optional, not held use spreadsheets software optional
- optional, not held use word processing software optional
- still to learn information structure required
- still to learn web based collaborative platforms required
- still to learn web programming required
- still to learn authoring software required
- still to learn style sheet languages required
- optional, not held AJAX optional
- optional, not held CSS optional
- optional, not held JSSS optional
- optional, not held JavaScript optional
- optional, not held LESS optional
- optional, not held PHP optional
- optional, not held Sass optional
- optional, not held World Wide Web Consortium standards optional
- optional, not held augmented reality optional
- still to learn interpret technical texts required
- still to learn compile content required
- still to learn identify customer requirements required
- still to learn identify legal requirements required
- still to learn manage content metadata required
- optional, not held ensure proper document management optional
- still to learn comply with legal regulations required
- still to learn ensure compliance with company regulations required
- still to learn ensure compliance with legal requirements required
- still to learn publishing strategy required
- still to learn content development processes required
- optional, not held interactive media optional
- still to learn legal requirements of ICT products required
3 further areas in the appendix
Table 4 · Where to start
The 3 entries a web content manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 digital content creation practise this
- 02 information structure study this
- 03 interpret technical texts practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 11 skills that carry over
- already held conduct search engine optimisation skill
- already held create content title skill
- already held develop digital content skill
- already held integrate content into output media skill
- already held keywords in digital content knowledge
- already held provide written content skill
- already held translate requirements into visual design skill
- already held use content management system software skill
- already held content marketing strategy knowledge
- already held manage content development projects skill
- already held perform online data analysis skill
The 3 learning areas not shown above
- optional, not held design digital call to action optional
- optional, not held perform copywriting optional
- optional, not held proofread text optional
- optional, not held provide guidelines for content development optional
- optional, not held cognitive psychology optional
19 supplementary skills, helpful but not required
- optional, not held design digital call to action optional
- optional, not held AJAX optional
- optional, not held CSS optional
- optional, not held JSSS optional
- optional, not held JavaScript optional
- optional, not held LESS optional
- optional, not held PHP optional
- optional, not held Sass optional
- optional, not held provide guidelines for content development optional
- optional, not held World Wide Web Consortium standards optional
- optional, not held augmented reality optional
- optional, not held cognitive psychology optional
- optional, not held ensure proper document management optional
- optional, not held interactive media optional
- optional, not held perform copywriting optional
- optional, not held proofread text optional
- optional, not held use presentation software optional
- optional, not held use spreadsheets software optional
- optional, not held use word processing software optional
16 held skills the web content manager role does not ask for
- not needed by the target role apply social media marketing skill
- not needed by the target role behavioural science knowledge
- not needed by the target role digital marketing techniques knowledge
- not needed by the target role enhance website visibility skill
- not needed by the target role execute email marketing skill
- not needed by the target role identify ICT user needs skill
- not needed by the target role mobile marketing knowledge
- not needed by the target role perform market research skill
- not needed by the target role plan digital marketing skill
- not needed by the target role provide cost benefit analysis reports skill
- not needed by the target role sales strategies knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role study website behaviour patterns skill
- not needed by the target role use customer relationship management software skill
- not needed by the target role use different communication channels skill
- not needed by the target role web analytics knowledge
19 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn information structure required
- still to learn publishing strategy required
- still to learn web based collaborative platforms required
- still to learn web programming required
- still to learn authoring software required
- still to learn content development processes required
- still to learn legal requirements of ICT products required
- still to learn style sheet languages required
- optional, not held AJAX optional
- optional, not held CSS optional
- optional, not held JSSS optional
- optional, not held JavaScript optional
- optional, not held LESS optional
- optional, not held PHP optional
- optional, not held Sass optional
- optional, not held World Wide Web Consortium standards optional
- optional, not held augmented reality optional
- optional, not held cognitive psychology optional
- optional, not held interactive media optional
Other moves recorded from search engine optimisation expert
Common questions about this move
Can a search engine optimisation expert become a web content manager?
Yes, and it is a career change move. A search engine optimisation expert already covers 23% of what a web content manager is expected to do: 11 skills carry over, 8 of which the web content manager role treats as required.
What skills does a search engine optimisation expert need to become a web content manager?
24 required skills are missing, plus 19 optional ones. They fall into 9 areas of the ESCO skill hierarchy, led by working with computers. The single most important is digital content creation.
How hard is the move from search engine optimisation expert to web content manager?
Its learning distance is 81.6 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.