Search engine optimisation expert to online community manager
A search engine optimisation expert already meets 23% of what the online community manager role asks for. The move turns on 41 required skills not yet in the profile.
83.8/ 100
1 How much of what an online community manager is expected to do is already part of a search engine optimisation expert’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the online community manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An online community manager role treats 12 of its required skills as things a search engine optimisation expert already does. You would walk in with these on day one.
- apply social media marketing
- content marketing strategy
- create content title
- develop digital content
- keywords in digital content
- manage content development projects
What stands in the way is 41 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 15 skills that carry over, these are the ones fewest other occupations ask for. An online community manager role needs them, and most people applying for one will not have them already. This is the part of a search engine optimisation expert background worth leading with.
- already held create content title communication, collaboration and creativity
- already held keywords in digital content information and communication technologies (icts)
- already held manage content development projects management skills
- already held behavioural science social sciences, journalism and information
- already held use content management system software working with computers
- already held web analytics information and communication technologies (icts)
All 15 carried skills, including the 12 the online community manager role treats as required.
Table 3 · What you may need to learn
The 50 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn corporate social responsibility required
- still to learn corporate sustainability required
- still to learn market pricing required
- still to learn online moderation techniques required
- still to learn brand marketing techniques required
- still to learn market research required
- still to learn marketing mix required
- still to learn marketing principles required
- still to learn pricing strategies required
- optional, not held business intelligence optional
- still to learn analyse consumer buying trends required
- still to learn analyse customer service surveys required
- still to learn analyse external factors of companies required
- still to learn analyse internal factors of companies required
- still to learn analyse work-related written reports required
- still to learn evaluate marketing content required
- still to learn research website users required
- still to learn study sales levels of products required
- still to learn track key performance indicators required
- optional, not held manage content metadata optional
- still to learn coordinate marketing plan actions required
- still to learn create annual marketing budget required
- still to learn define measurable marketing objectives required
- still to learn identify potential markets for companies required
- still to learn integrate marketing strategies with the global strategy required
- still to learn integrate strategic foundation in daily performance required
- still to learn manage profitability required
- still to learn plan marketing campaigns required
- still to learn plan marketing strategy required
- optional, not held manage schedule of tasks optional
- still to learn develop online community plan required
- still to learn align efforts towards business development required
- still to learn build trust required
- still to learn carry out forum moderation required
- still to learn collaborate in the development of marketing strategies required
- still to learn develop professional network required
- still to learn impart business plans to collaborators required
- still to learn manage feedback required
- optional, not held develop inclusive communication material optional
- optional, not held identify technological needs optional
- still to learn digital communication and collaboration required
- still to learn translate requirement concepts into content required
- still to learn use e-services required
- optional, not held digital content creation optional
- optional, not held use personal organization software optional
- still to learn digital media required
- optional, not held content development processes optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries an online community manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 corporate social responsibility study this
- 02 corporate sustainability study this
- 03 develop online community plan practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 15 skills that carry over
- already held apply social media marketing skill
- already held content marketing strategy knowledge
- already held create content title skill
- already held develop digital content skill
- already held keywords in digital content knowledge
- already held manage content development projects skill
- already held perform market research skill
- already held perform online data analysis skill
- already held provide written content skill
- already held use content management system software skill
- already held use different communication channels skill
- already held web analytics knowledge
- already held behavioural science knowledge
- already held conduct search engine optimisation skill
- already held identify ICT user needs skill
The 2 learning areas not shown above
- still to learn authoring software required
- optional, not held information confidentiality optional
- still to learn follow up online user requests required
9 supplementary skills, helpful but not required
- optional, not held digital content creation optional
- optional, not held information confidentiality optional
- optional, not held business intelligence optional
- optional, not held content development processes optional
- optional, not held develop inclusive communication material optional
- optional, not held identify technological needs optional
- optional, not held manage content metadata optional
- optional, not held manage schedule of tasks optional
- optional, not held use personal organization software optional
12 held skills the online community manager role does not ask for
- not needed by the target role digital marketing techniques knowledge
- not needed by the target role enhance website visibility skill
- not needed by the target role execute email marketing skill
- not needed by the target role integrate content into output media skill
- not needed by the target role mobile marketing knowledge
- not needed by the target role plan digital marketing skill
- not needed by the target role provide cost benefit analysis reports skill
- not needed by the target role sales strategies knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role study website behaviour patterns skill
- not needed by the target role translate requirements into visual design skill
- not needed by the target role use customer relationship management software skill
14 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn corporate social responsibility required
- still to learn corporate sustainability required
- still to learn market pricing required
- still to learn online moderation techniques required
- still to learn authoring software required
- still to learn brand marketing techniques required
- still to learn digital media required
- still to learn market research required
- still to learn marketing mix required
- still to learn marketing principles required
- still to learn pricing strategies required
- optional, not held information confidentiality optional
- optional, not held business intelligence optional
- optional, not held content development processes optional
Other moves recorded from search engine optimisation expert
Common questions about this move
Can a search engine optimisation expert become an online community manager?
Yes, and it is a career change move. A search engine optimisation expert already covers 23% of what an online community manager is expected to do: 15 skills carry over, 12 of which the online community manager role treats as required.
What skills does a search engine optimisation expert need to become an online community manager?
41 required skills are missing, plus 9 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is corporate social responsibility.
How hard is the move from search engine optimisation expert to online community manager?
Its learning distance is 83.8 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.