Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

employer branding managertosearch engine optimisation expert

A employer branding manager already meets 20% of what the search engine optimisation expert role asks for. The move turns on 11 required skills not yet in the profile.

From employer branding manager
20%
Overlap1
To search engine optimisation expert
5 Skills carried over
11 Required, not held
73.1 Difficulty2
Career overlap Distant match

20%

Learning distance Substantial retraining

73.1/ 100

1 Share of the search engine optimisation expert role’s weighted skill requirement already met by the employer branding manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A search engine optimisation expert role treats 3 of its required skills as things a employer branding manager already does. These are the ones it depends on most.

  • apply social media marketing
  • content marketing strategy
  • social media marketing techniques

What stands in the way is 11 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 5 skills that carry over, these are the ones fewest other occupations ask for. A search engine optimisation expert role needs them, and most people applying for one will not have them already. This is the part of a employer branding manager background worth leading with.

Skill the target role also needs Area
  • already held plan digital marketing management skills
  • already held digital marketing techniques business, administration and law
  • already held social media marketing techniques business, administration and law
  • already held apply social media marketing communication, collaboration and creativity
  • already held content marketing strategy business, administration and law

All 5 carried skills, including the 3 the search engine optimisation expert role treats as required.

Table 3

Table 3 · What you would need to learn

The 22 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 working with computers 5 required, 1 supplementary
  • required, not held integrate content into output media required
  • required, not held conduct search engine optimisation required
  • required, not held develop digital content required
  • required, not held perform online data analysis required
  • required, not held use customer relationship management software required
  • optional, not held use content management system software optional
02 information and communication technologies (icts) 2 required
  • required, not held keywords in digital content required
  • required, not held web analytics required
03 management skills 2 required
  • required, not held manage content development projects required
  • required, not held enhance website visibility required
04 communication, collaboration and creativity 1 required, 4 supplementary
  • required, not held provide written content required
  • optional, not held create content title optional
  • optional, not held execute email marketing optional
  • optional, not held translate requirements into visual design optional
  • optional, not held use different communication channels optional
05 business, administration and law 1 required, 1 supplementary
  • required, not held sales strategies required
  • optional, not held mobile marketing optional
06 information skills 4 supplementary
  • optional, not held identify ICT user needs optional
  • optional, not held perform market research optional
  • optional, not held provide cost benefit analysis reports optional
  • optional, not held study website behaviour patterns optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a search engine optimisation expert role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 5 skills that carry over
Skill Type
  • already held apply social media marketing skill
  • already held content marketing strategy knowledge
  • already held social media marketing techniques knowledge
  • already held digital marketing techniques knowledge
  • already held plan digital marketing skill
The 1 learning area not shown above
Skill to acquire Tier
07 social sciences, journalism and information 1 supplementary
  • optional, not held behavioural science optional
11 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held identify ICT user needs optional
  • optional, not held mobile marketing optional
  • optional, not held behavioural science optional
  • optional, not held create content title optional
  • optional, not held execute email marketing optional
  • optional, not held perform market research optional
  • optional, not held provide cost benefit analysis reports optional
  • optional, not held study website behaviour patterns optional
  • optional, not held translate requirements into visual design optional
  • optional, not held use content management system software optional
  • optional, not held use different communication channels optional
16 held skills the search engine optimisation expert role does not ask for
Skill Type
  • not needed by the target role advise on public relations skill
  • not needed by the target role brand marketing techniques knowledge
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role define brand identity skill
  • not needed by the target role develop media strategy skill
  • not needed by the target role lead the brand strategic planning process skill
  • not needed by the target role manage brand assets skill
  • not needed by the target role manage development of promotional material skill
  • not needed by the target role marketing department processes knowledge
  • not needed by the target role network marketing knowledge
  • not needed by the target role plan marketing strategy skill
  • not needed by the target role plan social media marketing campaigns skill
  • not needed by the target role promote company skill
  • not needed by the target role promote organisational communication skill
  • not needed by the target role set brand positioning skill
  • not needed by the target role social media management knowledge
5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held keywords in digital content required
  • required, not held sales strategies required
  • required, not held web analytics required
  • optional, not held mobile marketing optional
  • optional, not held behavioural science optional
Index

Other moves recorded from employer branding manager

Full index of moves from employer branding manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.