Employer branding manager to search engine optimisation expert
An employer branding manager already meets 20% of what the search engine optimisation expert role asks for. The move turns on 11 required skills not yet in the profile.
73.1/ 100
1 How much of what a search engine optimisation expert is expected to do is already part of an employer branding manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the search engine optimisation expert role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A search engine optimisation expert role treats 3 of its required skills as things an employer branding manager already does. You would walk in with these on day one.
- apply social media marketing
- content marketing strategy
- social media marketing techniques
What stands in the way is 11 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 5 skills that carry over, these are the ones fewest other occupations ask for. A search engine optimisation expert role needs them, and most people applying for one will not have them already. This is the part of an employer branding manager background worth leading with.
- already held plan digital marketing management skills
- already held digital marketing techniques business, administration and law
- already held social media marketing techniques business, administration and law
- already held apply social media marketing communication, collaboration and creativity
- already held content marketing strategy business, administration and law
All 5 carried skills, including the 3 the search engine optimisation expert role treats as required.
Table 3 · What you may need to learn
The 22 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn integrate content into output media required
- still to learn conduct search engine optimisation required
- still to learn develop digital content required
- still to learn perform online data analysis required
- still to learn use customer relationship management software required
- optional, not held use content management system software optional
- still to learn keywords in digital content required
- still to learn web analytics required
- still to learn manage content development projects required
- still to learn enhance website visibility required
- still to learn provide written content required
- optional, not held create content title optional
- optional, not held execute email marketing optional
- optional, not held translate requirements into visual design optional
- optional, not held use different communication channels optional
- still to learn sales strategies required
- optional, not held mobile marketing optional
- optional, not held identify ICT user needs optional
- optional, not held perform market research optional
- optional, not held provide cost benefit analysis reports optional
- optional, not held study website behaviour patterns optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries a search engine optimisation expert role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 integrate content into output media practise this
- 02 keywords in digital content study this
- 03 manage content development projects practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 5 skills that carry over
- already held apply social media marketing skill
- already held content marketing strategy knowledge
- already held social media marketing techniques knowledge
- already held digital marketing techniques knowledge
- already held plan digital marketing skill
The 1 learning area not shown above
- optional, not held behavioural science optional
11 supplementary skills, helpful but not required
- optional, not held identify ICT user needs optional
- optional, not held mobile marketing optional
- optional, not held behavioural science optional
- optional, not held create content title optional
- optional, not held execute email marketing optional
- optional, not held perform market research optional
- optional, not held provide cost benefit analysis reports optional
- optional, not held study website behaviour patterns optional
- optional, not held translate requirements into visual design optional
- optional, not held use content management system software optional
- optional, not held use different communication channels optional
16 held skills the search engine optimisation expert role does not ask for
- not needed by the target role advise on public relations skill
- not needed by the target role brand marketing techniques knowledge
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role define brand identity skill
- not needed by the target role develop media strategy skill
- not needed by the target role lead the brand strategic planning process skill
- not needed by the target role manage brand assets skill
- not needed by the target role manage development of promotional material skill
- not needed by the target role marketing department processes knowledge
- not needed by the target role network marketing knowledge
- not needed by the target role plan marketing strategy skill
- not needed by the target role plan social media marketing campaigns skill
- not needed by the target role promote company skill
- not needed by the target role promote organisational communication skill
- not needed by the target role set brand positioning skill
- not needed by the target role social media management knowledge
5 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn keywords in digital content required
- still to learn sales strategies required
- still to learn web analytics required
- optional, not held mobile marketing optional
- optional, not held behavioural science optional
Other moves recorded from employer branding manager
Common questions about this move
Can an employer branding manager become a search engine optimisation expert?
Yes, and it is a substantial move. An employer branding manager already covers 20% of what a search engine optimisation expert is expected to do: 5 skills carry over, 3 of which the search engine optimisation expert role treats as required.
What skills does an employer branding manager need to become a search engine optimisation expert?
11 required skills are missing, plus 11 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by working with computers. The single most important is integrate content into output media.
How hard is the move from employer branding manager to search engine optimisation expert?
Its learning distance is 73.1 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.