Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

advertising specialisttoemployer branding manager

A advertising specialist already meets 23% of what the employer branding manager role asks for. The move turns on 10 required skills not yet in the profile.

From advertising specialist
23%
Overlap1
To employer branding manager
5 Skills carried over
10 Required, not held
69 Difficulty2
adjacent 0–30
moderate 30–55
substantial 55–75
career change 75–100
this move, 69

This move: 69 of 100 · substantial

1 Share of the employer branding manager role’s weighted skill requirement already met by the advertising specialist profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 5 skills that carry over, these are the ones fewest other occupations ask for. A employer branding manager role needs them, and most people applying for one will not have them already. This is the part of a advertising specialist background worth leading with.

Skill the target role also needs Area
  • already held define brand identity management skills
  • already held develop media strategy management skills
  • already held collaborate in the development of marketing strategies communication, collaboration and creativity
  • already held brand marketing techniques business, administration and law
  • already held advise on public relations communication, collaboration and creativity

All 5 carried skills, including the 3 the employer branding manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 16 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 business, administration and law 4 required, 2 supplementary
  • required, not held digital marketing techniques required
  • required, not held marketing department processes required
  • required, not held social media management required
  • required, not held social media marketing techniques required
  • optional, not held network marketing optional
  • optional, not held content marketing strategy optional
02 communication, collaboration and creativity 3 required, 2 supplementary
  • required, not held set brand positioning required
  • required, not held apply social media marketing required
  • required, not held promote company required
  • optional, not held manage development of promotional material optional
  • optional, not held promote organisational communication optional
03 management skills 3 required, 2 supplementary
  • required, not held plan social media marketing campaigns required
  • required, not held plan digital marketing required
  • required, not held plan marketing strategy required
  • optional, not held lead the brand strategic planning process optional
  • optional, not held manage brand assets optional
Table 4

Table 4 · Where to start

The 3 entries a employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 5 skills that carry over
Skill Type
  • already held brand marketing techniques knowledge
  • already held define brand identity skill
  • already held develop media strategy skill
  • already held advise on public relations skill
  • already held collaborate in the development of marketing strategies skill
6 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held network marketing optional
  • optional, not held content marketing strategy optional
  • optional, not held lead the brand strategic planning process optional
  • optional, not held manage brand assets optional
  • optional, not held manage development of promotional material optional
  • optional, not held promote organisational communication optional
37 held skills the employer branding manager role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role advise on market strategies skill
  • not needed by the target role advise on public image skill
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse cultural trends skill
  • not needed by the target role approve advertising campaign skill
  • not needed by the target role assist in developing marketing campaigns skill
  • not needed by the target role brainstorm ideas skill
  • not needed by the target role coordinate advertising campaigns skill
  • not needed by the target role copyright legislation knowledge
  • not needed by the target role create advertisements skill
  • not needed by the target role create media plan skill
  • not needed by the target role develop creative ideas skill
  • not needed by the target role develop digital content skill
  • not needed by the target role develop professional network skill
  • not needed by the target role develop public relations strategies skill
  • not needed by the target role draw conclusions from market research results skill
  • not needed by the target role evaluate advertising campaign skill
  • not needed by the target role examine advertisement layout skill
  • not needed by the target role follow a brief skill
  • not needed by the target role give live presentation skill
  • not needed by the target role graphic design knowledge
  • not needed by the target role identify customer's needs skill
  • not needed by the target role liaise with advertising agencies skill
  • not needed by the target role manage budgets skill
  • not needed by the target role marketing principles knowledge
  • not needed by the target role media planning knowledge
  • not needed by the target role media studies knowledge
  • not needed by the target role meet expectations of target audience skill
  • not needed by the target role monitor media industry research figures skill
  • not needed by the target role perform market research skill
  • not needed by the target role perform media outlets research skill
  • not needed by the target role persuade clients with alternatives skill
  • not needed by the target role public relations knowledge
  • not needed by the target role publishing market knowledge
  • not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
  • not needed by the target role types of media knowledge
6 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held digital marketing techniques required
  • required, not held marketing department processes required
  • required, not held social media management required
  • required, not held social media marketing techniques required
  • optional, not held network marketing optional
  • optional, not held content marketing strategy optional
Index

Other moves recorded from advertising specialist

Full index of moves from advertising specialist

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.