Advertising specialist to employer branding manager
An advertising specialist already meets 23% of what the employer branding manager role asks for. The move turns on 10 required skills not yet in the profile.
69/ 100
1 How much of what an employer branding manager is expected to do is already part of an advertising specialist’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the employer branding manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An employer branding manager role treats 3 of its required skills as things an advertising specialist already does. You would walk in with these on day one.
- brand marketing techniques
- define brand identity
- develop media strategy
What stands in the way is 10 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 5 skills that carry over, these are the ones fewest other occupations ask for. An employer branding manager role needs them, and most people applying for one will not have them already. This is the part of an advertising specialist background worth leading with.
- already held define brand identity management skills
- already held develop media strategy management skills
- already held collaborate in the development of marketing strategies communication, collaboration and creativity
- already held brand marketing techniques business, administration and law
- already held advise on public relations communication, collaboration and creativity
All 5 carried skills, including the 3 the employer branding manager role treats as required.
Table 3 · What you may need to learn
The 16 missing skills fall into 3 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn digital marketing techniques required
- still to learn marketing department processes required
- still to learn social media management required
- still to learn social media marketing techniques required
- optional, not held network marketing optional
- optional, not held content marketing strategy optional
- still to learn set brand positioning required
- still to learn apply social media marketing required
- still to learn promote company required
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
- still to learn plan social media marketing campaigns required
- still to learn plan digital marketing required
- still to learn plan marketing strategy required
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
Table 4 · Where to start
The 3 entries an employer branding manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 set brand positioning practise this
- 02 digital marketing techniques study this
- 03 marketing department processes study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 5 skills that carry over
- already held brand marketing techniques knowledge
- already held define brand identity skill
- already held develop media strategy skill
- already held advise on public relations skill
- already held collaborate in the development of marketing strategies skill
6 supplementary skills, helpful but not required
- optional, not held network marketing optional
- optional, not held content marketing strategy optional
- optional, not held lead the brand strategic planning process optional
- optional, not held manage brand assets optional
- optional, not held manage development of promotional material optional
- optional, not held promote organisational communication optional
37 held skills the employer branding manager role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role advise on market strategies skill
- not needed by the target role advise on public image skill
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role analyse cultural trends skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role assist in developing marketing campaigns skill
- not needed by the target role brainstorm ideas skill
- not needed by the target role coordinate advertising campaigns skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role create advertisements skill
- not needed by the target role create media plan skill
- not needed by the target role develop creative ideas skill
- not needed by the target role develop digital content skill
- not needed by the target role develop professional network skill
- not needed by the target role develop public relations strategies skill
- not needed by the target role draw conclusions from market research results skill
- not needed by the target role evaluate advertising campaign skill
- not needed by the target role examine advertisement layout skill
- not needed by the target role follow a brief skill
- not needed by the target role give live presentation skill
- not needed by the target role graphic design knowledge
- not needed by the target role identify customer's needs skill
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role manage budgets skill
- not needed by the target role marketing principles knowledge
- not needed by the target role media planning knowledge
- not needed by the target role media studies knowledge
- not needed by the target role meet expectations of target audience skill
- not needed by the target role monitor media industry research figures skill
- not needed by the target role perform market research skill
- not needed by the target role perform media outlets research skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role public relations knowledge
- not needed by the target role publishing market knowledge
- not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
- not needed by the target role types of media knowledge
6 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn digital marketing techniques required
- still to learn marketing department processes required
- still to learn social media management required
- still to learn social media marketing techniques required
- optional, not held network marketing optional
- optional, not held content marketing strategy optional
Other moves recorded from advertising specialist
- advertising copywriter 62% covered · moderate
- creative director 55% covered · moderate
- advertising media buyer 53% covered · moderate
- advertising assistant 50% covered · moderate
- advertising media planner 43% covered · substantial
- political campaign officer 32% covered · substantial
- advertising manager 30% covered · career change
- promotion assistant 26% covered · substantial
Common questions about this move
Can an advertising specialist become an employer branding manager?
Yes, and it is a substantial move. An advertising specialist already covers 23% of what an employer branding manager is expected to do: 5 skills carry over, 3 of which the employer branding manager role treats as required.
What skills does an advertising specialist need to become an employer branding manager?
10 required skills are missing, plus 6 optional ones. They fall into 3 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is set brand positioning.
How hard is the move from advertising specialist to employer branding manager?
Its learning distance is 69 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.