Where an advertising specialist can go next
12 destinations recorded, ranked by how much of the target role an advertising specialist already meets. The closer to the top of Table 1, the less there is to learn.
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Also known as advertising account manager, brand specialist, advertising consultant, advertising and promotional specialist, advertising strategist, advertising adviser, strategic marketing specialist, advertising advisor.
Professionals 42 skills on file 12 career moves 1 above 60% overlap Closest: advertising copywriter, 62%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
- advertising media planner 43% covered · difficulty 58
- political campaign officer 32% covered · difficulty 58.8
- advertising manager 30% covered · difficulty 75.1
- promotion assistant 26% covered · difficulty 63.1
- publications coordinator 26% covered · difficulty 74
- book publisher 26% covered · difficulty 71.8
- graphic designer 24% covered · difficulty 80
- employer branding manager 23% covered · difficulty 69
Table 3 · What the job itself asks for
An advertising specialist needs 12 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.
- brainstorm ideas communication, collaboration and creativity
- persuade clients with alternatives communication, collaboration and creativity
- receive appropriate permissions for use of recorded audiovisual examples assisting and caring
- liaise with advertising agencies communication, collaboration and creativity
- give live presentation communication, collaboration and creativity
- develop digital content working with computers
- advertising techniques business, administration and law
- develop creative ideas communication, collaboration and creativity
- copyright legislation business, administration and law
- perform market research information skills
Table 4 · Jobs that lead here
The reverse view: occupations whose skills already cover much of what an advertising specialist does. The figure is how much of this job each one brings.
- advertising copywriter 53% covered · difficulty 47.8
- creative director 50% covered · difficulty 49.9
- public relations manager 50% covered · difficulty 50.3
- advertising assistant 45% covered · difficulty 53.9
- advertising media buyer 38% covered · difficulty 60.2
- graphic designer 37% covered · difficulty 60.8
- advertising media planner 36% covered · difficulty 61.5
- public relations officer 34% covered · difficulty 63.3
- marketing assistant 22% covered · difficulty 73.1
Look up another occupation
Advertising specialist is filed under Professionals, ISCO major group 2. The full index lists all ten groups.
How these figures were compiled
Overlap is how much of the target role is already part of an advertising specialist’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.