Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

advertising specialisttobook publisher

A advertising specialist already meets 26% of what the book publisher role asks for. The move turns on 10 required skills not yet in the profile.

From advertising specialist
26%
Overlap1
To book publisher
8 Skills carried over
10 Required, not held
71.8 Difficulty2
adjacent 0–30
moderate 30–55
substantial 55–75
career change 75–100
this move, 71.8

This move: 71.8 of 100 · substantial

1 Share of the book publisher role’s weighted skill requirement already met by the advertising specialist profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 8 skills that carry over, these are the ones fewest other occupations ask for. A book publisher role needs them, and most people applying for one will not have them already. This is the part of a advertising specialist background worth leading with.

Skill the target role also needs Area
  • already held publishing market business, administration and law
  • already held brand marketing techniques business, administration and law
  • already held marketing principles business, administration and law
  • already held graphic design arts and humanities
  • already held copyright legislation business, administration and law
  • already held perform market research information skills

All 8 carried skills, including the 5 the book publisher role treats as required.

Table 3

Table 3 · What you would need to learn

The 31 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 4 required, 5 supplementary
  • required, not held present publishing plan required
  • required, not held select manuscripts required
  • required, not held consult with editor required
  • required, not held execute marketing plan required
  • optional, not held apply grammar and spelling rules optional
  • optional, not held apply social media marketing optional
  • optional, not held attend book fairs optional
  • optional, not held manage contracts optional
  • optional, not held proofread text optional
02 information skills 3 required, 2 supplementary
  • required, not held read manuscripts required
  • required, not held assess financial viability required
  • required, not held consult information sources required
  • optional, not held check correctness of information optional
  • optional, not held conserve new media optional
03 management skills 2 required, 4 supplementary
  • required, not held manage staff required
  • required, not held perform project management required
  • optional, not held supervise sales activities optional
  • optional, not held manage distribution channels optional
  • optional, not held plan event marketing for promotional campaigns optional
  • optional, not held plan marketing strategy optional
04 business, administration and law 1 required, 5 supplementary
  • required, not held project management principles required
  • optional, not held digital marketing techniques optional
  • optional, not held sales activities optional
  • optional, not held sales argumentation optional
  • optional, not held sales strategies optional
  • optional, not held content marketing strategy optional
05 arts and humanities 3 supplementary
  • optional, not held grammar optional
  • optional, not held literature optional
  • optional, not held spelling optional
06 information and communication technologies (icts) 1 supplementary
  • optional, not held desktop publishing optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a book publisher role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 8 skills that carry over
Skill Type
  • already held copyright legislation knowledge
  • already held develop professional network skill
  • already held manage budgets skill
  • already held perform market research skill
  • already held publishing market knowledge
  • already held brand marketing techniques knowledge
  • already held graphic design knowledge
  • already held marketing principles knowledge
The 1 learning area not shown above
Skill to acquire Tier
07 working with computers 1 supplementary
  • optional, not held apply desktop publishing techniques optional
21 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held check correctness of information optional
  • optional, not held conserve new media optional
  • optional, not held digital marketing techniques optional
  • optional, not held sales activities optional
  • optional, not held sales argumentation optional
  • optional, not held sales strategies optional
  • optional, not held supervise sales activities optional
  • optional, not held apply desktop publishing techniques optional
  • optional, not held apply grammar and spelling rules optional
  • optional, not held apply social media marketing optional
  • optional, not held attend book fairs optional
  • optional, not held content marketing strategy optional
  • optional, not held desktop publishing optional
  • optional, not held grammar optional
  • optional, not held literature optional
  • optional, not held manage contracts optional
  • optional, not held manage distribution channels optional
  • optional, not held plan event marketing for promotional campaigns optional
  • optional, not held plan marketing strategy optional
  • optional, not held proofread text optional
  • optional, not held spelling optional
34 held skills the book publisher role does not ask for
Skill Type
  • not needed by the target role advertising techniques knowledge
  • not needed by the target role advise on market strategies skill
  • not needed by the target role advise on public image skill
  • not needed by the target role advise on public relations skill
  • not needed by the target role analyse consumer buying trends skill
  • not needed by the target role analyse cultural trends skill
  • not needed by the target role approve advertising campaign skill
  • not needed by the target role assist in developing marketing campaigns skill
  • not needed by the target role brainstorm ideas skill
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role coordinate advertising campaigns skill
  • not needed by the target role create advertisements skill
  • not needed by the target role create media plan skill
  • not needed by the target role define brand identity skill
  • not needed by the target role develop creative ideas skill
  • not needed by the target role develop digital content skill
  • not needed by the target role develop media strategy skill
  • not needed by the target role develop public relations strategies skill
  • not needed by the target role draw conclusions from market research results skill
  • not needed by the target role evaluate advertising campaign skill
  • not needed by the target role examine advertisement layout skill
  • not needed by the target role follow a brief skill
  • not needed by the target role give live presentation skill
  • not needed by the target role identify customer's needs skill
  • not needed by the target role liaise with advertising agencies skill
  • not needed by the target role media planning knowledge
  • not needed by the target role media studies knowledge
  • not needed by the target role meet expectations of target audience skill
  • not needed by the target role monitor media industry research figures skill
  • not needed by the target role perform media outlets research skill
  • not needed by the target role persuade clients with alternatives skill
  • not needed by the target role public relations knowledge
  • not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
  • not needed by the target role types of media knowledge
10 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held project management principles required
  • optional, not held digital marketing techniques optional
  • optional, not held sales activities optional
  • optional, not held sales argumentation optional
  • optional, not held sales strategies optional
  • optional, not held content marketing strategy optional
  • optional, not held desktop publishing optional
  • optional, not held grammar optional
  • optional, not held literature optional
  • optional, not held spelling optional
Index

Other moves recorded from advertising specialist

Full index of moves from advertising specialist

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.