Advertising specialist to advertising assistant
An advertising specialist already meets 50% of what the advertising assistant role asks for. The move turns on 7 required skills not yet in the profile.
48.1/ 100
1 How much of what an advertising assistant is expected to do is already part of an advertising specialist’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the advertising assistant role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An advertising assistant role treats 5 of its required skills as things an advertising specialist already does. You would walk in with these on day one.
- advertising techniques
- develop creative ideas
- develop digital content
- identify customer's needs
- liaise with advertising agencies
What stands in the way is 7 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 18 skills that carry over, these are the ones fewest other occupations ask for. An advertising assistant role needs them, and most people applying for one will not have them already. This is the part of an advertising specialist background worth leading with.
- already held create advertisements communication, collaboration and creativity
- already held examine advertisement layout information skills
- already held monitor media industry research figures information skills
- already held create media plan management skills
- already held media planning arts and humanities
- already held perform media outlets research information skills
All 18 carried skills, including the 5 the advertising assistant role treats as required.
Table 3 · What you may need to learn
The 14 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn support managers required
- still to learn use communication techniques required
- still to learn use different communication channels required
- optional, not held create content title optional
- optional, not held design graphics optional
- optional, not held implement marketing strategies optional
- optional, not held provide written content optional
- still to learn file documents required
- still to learn perform business research required
- still to learn digital media required
- still to learn use IT tools required
- optional, not held content marketing strategy optional
- optional, not held adobe creative suite optional
1 further area in the appendix
Table 4 · Where to start
The 3 entries an advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 file documents practise this
- 02 perform business research practise this
- 03 digital media study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 18 skills that carry over
- already held advertising techniques knowledge
- already held develop creative ideas skill
- already held develop digital content skill
- already held identify customer's needs skill
- already held liaise with advertising agencies skill
- already held collaborate in the development of marketing strategies skill
- already held coordinate advertising campaigns skill
- already held create advertisements skill
- already held create media plan skill
- already held develop media strategy skill
- already held evaluate advertising campaign skill
- already held examine advertisement layout skill
- already held manage budgets skill
- already held media planning knowledge
- already held monitor media industry research figures skill
- already held perform market research skill
- already held perform media outlets research skill
- already held types of media knowledge
The 1 learning area not shown above
- optional, not held create media schedule optional
7 supplementary skills, helpful but not required
- optional, not held adobe creative suite optional
- optional, not held content marketing strategy optional
- optional, not held create content title optional
- optional, not held create media schedule optional
- optional, not held design graphics optional
- optional, not held implement marketing strategies optional
- optional, not held provide written content optional
24 held skills the advertising assistant role does not ask for
- not needed by the target role advise on market strategies skill
- not needed by the target role advise on public image skill
- not needed by the target role advise on public relations skill
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role analyse cultural trends skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role assist in developing marketing campaigns skill
- not needed by the target role brainstorm ideas skill
- not needed by the target role brand marketing techniques knowledge
- not needed by the target role copyright legislation knowledge
- not needed by the target role define brand identity skill
- not needed by the target role develop professional network skill
- not needed by the target role develop public relations strategies skill
- not needed by the target role draw conclusions from market research results skill
- not needed by the target role follow a brief skill
- not needed by the target role give live presentation skill
- not needed by the target role graphic design knowledge
- not needed by the target role marketing principles knowledge
- not needed by the target role media studies knowledge
- not needed by the target role meet expectations of target audience skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role public relations knowledge
- not needed by the target role publishing market knowledge
- not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
3 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn digital media required
- optional, not held adobe creative suite optional
- optional, not held content marketing strategy optional
Other moves recorded from advertising specialist
- advertising copywriter 62% covered · moderate
- creative director 55% covered · moderate
- advertising media buyer 53% covered · moderate
- advertising media planner 43% covered · substantial
- political campaign officer 32% covered · substantial
- advertising manager 30% covered · career change
- promotion assistant 26% covered · substantial
- publications coordinator 26% covered · substantial
Common questions about this move
Can an advertising specialist become an advertising assistant?
Yes, and it is a moderate move. An advertising specialist already covers 50% of what an advertising assistant is expected to do: 18 skills carry over, 5 of which the advertising assistant role treats as required.
What skills does an advertising specialist need to become an advertising assistant?
7 required skills are missing, plus 7 optional ones. They fall into 7 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is file documents.
How hard is the move from advertising specialist to advertising assistant?
Its learning distance is 48.1 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.