Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

advertising specialisttocreative director

A advertising specialist already meets 55% of what the creative director role asks for. The move turns on 8 required skills not yet in the profile.

From advertising specialist
55%
Overlap1
To creative director
21 Skills carried over
8 Required, not held
49 Difficulty2
adjacent 0–30
moderate 30–55
substantial 55–75
career change 75–100
this move, 49

This move: 49 of 100 · moderate

1 Share of the creative director role’s weighted skill requirement already met by the advertising specialist profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A creative director role needs them, and most people applying for one will not have them already. This is the part of a advertising specialist background worth leading with.

Skill the target role also needs Area
  • already held brainstorm ideas communication, collaboration and creativity
  • already held examine advertisement layout information skills
  • already held create advertisements communication, collaboration and creativity
  • already held analyse cultural trends information skills
  • already held create media plan management skills
  • already held media planning arts and humanities

All 21 carried skills, including the 10 the creative director role treats as required.

Table 3

Table 3 · What you would need to learn

The 18 missing skills fall into 5 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 5 required, 1 supplementary
  • required, not held assess each stage of the creative process required
  • required, not held define creative components required
  • required, not held provide input to collaborators to guide their work required
  • required, not held select artwork developed by staff members required
  • required, not held manage workflow processes required
  • optional, not held train employees optional
02 management skills 2 required, 4 supplementary
  • required, not held manage creative department required
  • required, not held manage staff required
  • optional, not held manage the handling of promotional materials optional
  • optional, not held perform project management optional
  • optional, not held receive actors' resumes optional
  • optional, not held recruit employees optional
03 information and communication technologies (icts) 1 required, 2 supplementary
  • required, not held desktop publishing required
  • optional, not held adobe creative suite optional
  • optional, not held CAD software optional
04 working with computers 2 supplementary
  • optional, not held apply desktop publishing techniques optional
  • optional, not held use CAD software optional
05 business, administration and law 1 supplementary
  • optional, not held design management optional
Table 4

Table 4 · Where to start

The 3 entries a creative director role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 21 skills that carry over
Skill Type
  • already held advertising techniques knowledge
  • already held brainstorm ideas skill
  • already held coordinate advertising campaigns skill
  • already held copyright legislation knowledge
  • already held examine advertisement layout skill
  • already held give live presentation skill
  • already held graphic design knowledge
  • already held identify customer's needs skill
  • already held manage budgets skill
  • already held meet expectations of target audience skill
  • already held analyse consumer buying trends skill
  • already held analyse cultural trends skill
  • already held approve advertising campaign skill
  • already held create advertisements skill
  • already held create media plan skill
  • already held develop media strategy skill
  • already held evaluate advertising campaign skill
  • already held media planning knowledge
  • already held perform market research skill
  • already held perform media outlets research skill
  • already held types of media knowledge
10 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held adobe creative suite optional
  • optional, not held design management optional
  • optional, not held CAD software optional
  • optional, not held apply desktop publishing techniques optional
  • optional, not held manage the handling of promotional materials optional
  • optional, not held perform project management optional
  • optional, not held receive actors' resumes optional
  • optional, not held recruit employees optional
  • optional, not held train employees optional
  • optional, not held use CAD software optional
21 held skills the creative director role does not ask for
Skill Type
  • not needed by the target role advise on market strategies skill
  • not needed by the target role advise on public image skill
  • not needed by the target role advise on public relations skill
  • not needed by the target role assist in developing marketing campaigns skill
  • not needed by the target role brand marketing techniques knowledge
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role define brand identity skill
  • not needed by the target role develop creative ideas skill
  • not needed by the target role develop digital content skill
  • not needed by the target role develop professional network skill
  • not needed by the target role develop public relations strategies skill
  • not needed by the target role draw conclusions from market research results skill
  • not needed by the target role follow a brief skill
  • not needed by the target role liaise with advertising agencies skill
  • not needed by the target role marketing principles knowledge
  • not needed by the target role media studies knowledge
  • not needed by the target role monitor media industry research figures skill
  • not needed by the target role persuade clients with alternatives skill
  • not needed by the target role public relations knowledge
  • not needed by the target role publishing market knowledge
  • not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held desktop publishing required
  • optional, not held adobe creative suite optional
  • optional, not held design management optional
  • optional, not held CAD software optional
Index

Other moves recorded from advertising specialist

Full index of moves from advertising specialist

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.