Table 1Transition record

advertising specialisttoadvertising manager

A advertising specialist already meets 30% of what the advertising manager role asks for. The move turns on 23 required skills not yet in the profile.

From advertising specialist

30%

Overlap1

To advertising manager

16 Skills carried over

23 Required, not held

75.1 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 75.1

This move: 75.1 of 100 · career change

1 Share of the advertising manager role’s weighted skill requirement already met by the advertising specialist profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 16 skills that carry over, these are the ones fewest other occupations ask for. A advertising manager role needs them, and most people applying for one will not have them already. This is the part of a advertising specialist background worth leading with.

Skill the target role also needs Area

already held examine advertisement layout information skills
already held develop public relations strategies management skills
already held approve advertising campaign communication, collaboration and creativity
already held advise on public image communication, collaboration and creativity
already held draw conclusions from market research results information skills
already held evaluate advertising campaign information skills

All 16 carried skills, including the 10 the advertising manager role treats as required.

Table 3

Table 3 · What you would need to learn

The 39 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 9 required, 2 supplementary

required, not held establish relationship with the media required
required, not held conduct public presentations required
required, not held draft press releases required
required, not held give interviews to media required
required, not held manage contracts required
required, not held perform public relations required
required, not held prepare presentation material required
required, not held protect client interests required
required, not held use different communication channels required

optional, not held advise on communication strategies optional
optional, not held develop inclusive communication material optional

02 management skills 5 required, 7 supplementary

required, not held coordinate marketing plan actions required
required, not held develop communications strategies required
required, not held integrate strategic foundation in daily performance required
required, not held organise press conferences required
required, not held perform project management required

optional, not held manage account department optional
optional, not held manage creative department optional
optional, not held manage media services department optional
optional, not held manage staff optional
optional, not held manage the handling of promotional materials optional
optional, not held receive actors' resumes optional
optional, not held recruit employees optional

03 business, administration and law 4 required, 3 supplementary

required, not held corporate social responsibility required
required, not held forming of public opinion required
required, not held market research required
required, not held strategic planning required

optional, not held business strategy concepts optional
optional, not held pricing strategies optional
optional, not held reputation management optional

04 information skills 2 required, 3 supplementary

required, not held analyse external factors of companies required
required, not held provide cost benefit analysis reports required

optional, not held make price recommendations optional
optional, not held manage project metrics optional
optional, not held use analytics for commercial purposes optional

05 social sciences, journalism and information 2 required

required, not held diplomatic principles required
required, not held rhetoric required

06 generic programmes and qualifications 1 required

required, not held communication principles required

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 16 skills that carry over

Skill Type

already held advertising techniques knowledge
already held advise on public image skill
already held advise on public relations skill
already held coordinate advertising campaigns skill
already held copyright legislation knowledge
already held develop creative ideas skill
already held develop public relations strategies skill
already held draw conclusions from market research results skill
already held identify customer's needs skill
already held manage budgets skill
already held approve advertising campaign skill
already held collaborate in the development of marketing strategies skill
already held evaluate advertising campaign skill
already held examine advertisement layout skill
already held give live presentation skill
already held graphic design knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 information and communication technologies (icts) 1 supplementary

optional, not held desktop publishing optional

16 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held make price recommendations optional
optional, not held advise on communication strategies optional
optional, not held business strategy concepts optional
optional, not held desktop publishing optional
optional, not held develop inclusive communication material optional
optional, not held manage account department optional
optional, not held manage creative department optional
optional, not held manage media services department optional
optional, not held manage project metrics optional
optional, not held manage staff optional
optional, not held manage the handling of promotional materials optional
optional, not held pricing strategies optional
optional, not held receive actors' resumes optional
optional, not held recruit employees optional
optional, not held reputation management optional
optional, not held use analytics for commercial purposes optional

26 held skills the advertising manager role does not ask for

Skill Type

not needed by the target role advise on market strategies skill
not needed by the target role analyse consumer buying trends skill
not needed by the target role analyse cultural trends skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role brainstorm ideas skill
not needed by the target role brand marketing techniques knowledge
not needed by the target role create advertisements skill
not needed by the target role create media plan skill
not needed by the target role define brand identity skill
not needed by the target role develop digital content skill
not needed by the target role develop media strategy skill
not needed by the target role develop professional network skill
not needed by the target role follow a brief skill
not needed by the target role liaise with advertising agencies skill
not needed by the target role marketing principles knowledge
not needed by the target role media planning knowledge
not needed by the target role media studies knowledge
not needed by the target role meet expectations of target audience skill
not needed by the target role monitor media industry research figures skill
not needed by the target role perform market research skill
not needed by the target role perform media outlets research skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role public relations knowledge
not needed by the target role publishing market knowledge
not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
not needed by the target role types of media knowledge

11 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held corporate social responsibility required
required, not held communication principles required
required, not held diplomatic principles required
required, not held forming of public opinion required
required, not held market research required
required, not held rhetoric required
required, not held strategic planning required
optional, not held business strategy concepts optional
optional, not held desktop publishing optional
optional, not held pricing strategies optional
optional, not held reputation management optional

Index

Other moves recorded from advertising specialist

Full index of moves from advertising specialist

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.