Advertising specialist to advertising media buyer
An advertising specialist already meets 53% of what the advertising media buyer role asks for. The move turns on 6 required skills not yet in the profile.
45.5/ 100
1 How much of what an advertising media buyer is expected to do is already part of an advertising specialist’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the advertising media buyer role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An advertising media buyer role treats 7 of its required skills as things an advertising specialist already does. You would walk in with these on day one.
- copyright legislation
- develop professional network
- identify customer's needs
- manage budgets
- media planning
- meet expectations of target audience
What stands in the way is 6 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 17 skills that carry over, these are the ones fewest other occupations ask for. An advertising media buyer role needs them, and most people applying for one will not have them already. This is the part of an advertising specialist background worth leading with.
- already held media studies arts and humanities
- already held monitor media industry research figures information skills
- already held media planning arts and humanities
- already held create media plan management skills
- already held meet expectations of target audience information skills
- already held perform media outlets research information skills
All 17 carried skills, including the 7 the advertising media buyer role treats as required.
Table 3 · What you may need to learn
The 15 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn buy advertising space required
- still to learn manage contracts required
- still to learn negotiate terms with suppliers required
- still to learn present arguments persuasively required
- optional, not held develop online community plan optional
- optional, not held negotiate buying conditions optional
- still to learn study sales levels of products required
- optional, not held document interviews optional
- optional, not held use analytics for commercial purposes optional
- still to learn digital media required
- optional, not held interactive media optional
- optional, not held manage online communications optional
- optional, not held create media schedule optional
- optional, not held polling techniques optional
- optional, not held demography optional
Table 4 · Where to start
The 3 entries an advertising media buyer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 buy advertising space practise this
- 02 digital media study this
- 03 manage contracts practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 17 skills that carry over
- already held copyright legislation knowledge
- already held develop professional network skill
- already held identify customer's needs skill
- already held manage budgets skill
- already held media planning knowledge
- already held meet expectations of target audience skill
- already held types of media knowledge
- already held advertising techniques knowledge
- already held analyse consumer buying trends skill
- already held coordinate advertising campaigns skill
- already held create media plan skill
- already held draw conclusions from market research results skill
- already held evaluate advertising campaign skill
- already held marketing principles knowledge
- already held media studies knowledge
- already held monitor media industry research figures skill
- already held perform media outlets research skill
9 supplementary skills, helpful but not required
- optional, not held develop online community plan optional
- optional, not held manage online communications optional
- optional, not held create media schedule optional
- optional, not held demography optional
- optional, not held document interviews optional
- optional, not held interactive media optional
- optional, not held negotiate buying conditions optional
- optional, not held polling techniques optional
- optional, not held use analytics for commercial purposes optional
25 held skills the advertising media buyer role does not ask for
- not needed by the target role advise on market strategies skill
- not needed by the target role advise on public image skill
- not needed by the target role advise on public relations skill
- not needed by the target role analyse cultural trends skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role assist in developing marketing campaigns skill
- not needed by the target role brainstorm ideas skill
- not needed by the target role brand marketing techniques knowledge
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role create advertisements skill
- not needed by the target role define brand identity skill
- not needed by the target role develop creative ideas skill
- not needed by the target role develop digital content skill
- not needed by the target role develop media strategy skill
- not needed by the target role develop public relations strategies skill
- not needed by the target role examine advertisement layout skill
- not needed by the target role follow a brief skill
- not needed by the target role give live presentation skill
- not needed by the target role graphic design knowledge
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role perform market research skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role public relations knowledge
- not needed by the target role publishing market knowledge
- not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
4 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn digital media required
- optional, not held demography optional
- optional, not held interactive media optional
- optional, not held polling techniques optional
Other moves recorded from advertising specialist
- advertising copywriter 62% covered · moderate
- creative director 55% covered · moderate
- advertising assistant 50% covered · moderate
- advertising media planner 43% covered · substantial
- political campaign officer 32% covered · substantial
- advertising manager 30% covered · career change
- promotion assistant 26% covered · substantial
- publications coordinator 26% covered · substantial
Common questions about this move
Can an advertising specialist become an advertising media buyer?
Yes, and it is a moderate move. An advertising specialist already covers 53% of what an advertising media buyer is expected to do: 17 skills carry over, 7 of which the advertising media buyer role treats as required.
What skills does an advertising specialist need to become an advertising media buyer?
6 required skills are missing, plus 9 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is buy advertising space.
How hard is the move from advertising specialist to advertising media buyer?
Its learning distance is 45.5 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.