Advertising specialist to publications coordinator
An advertising specialist already meets 26% of what the publications coordinator role asks for. The move turns on 15 required skills not yet in the profile.
74/ 100
1 How much of what a publications coordinator is expected to do is already part of an advertising specialist’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the publications coordinator role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A publications coordinator role treats 7 of its required skills as things an advertising specialist already does. You would walk in with these on day one.
- brand marketing techniques
- copyright legislation
- develop digital content
- manage budgets
- marketing principles
- perform market research
What stands in the way is 15 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 8 skills that carry over, these are the ones fewest other occupations ask for. A publications coordinator role needs them, and most people applying for one will not have them already. This is the part of an advertising specialist background worth leading with.
- already held publishing market business, administration and law
- already held brand marketing techniques business, administration and law
- already held develop digital content working with computers
- already held marketing principles business, administration and law
- already held copyright legislation business, administration and law
- already held perform market research information skills
All 8 carried skills, including the 7 the publications coordinator role treats as required.
Table 3 · What you may need to learn
The 32 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn digital marketing techniques required
- still to learn content marketing strategy required
- still to learn market analysis required
- still to learn market participants required
- still to learn project management principles required
- still to learn social media marketing techniques required
- optional, not held accounting techniques optional
- still to learn apply organisational techniques required
- still to learn finish project within budget required
- still to learn manage staff required
- still to learn perform project management required
- optional, not held manage accounts optional
- optional, not held plan digital marketing optional
- optional, not held recruit employees optional
- still to learn present publishing plan required
- still to learn apply social media marketing required
- still to learn execute marketing plan required
- optional, not held maintain relationship with customers optional
- optional, not held rewrite manuscripts optional
- optional, not held select manuscripts optional
- optional, not held apply grammar and spelling rules optional
- optional, not held implement marketing strategies optional
- optional, not held proofread text optional
- still to learn digital media required
- optional, not held grammar optional
- optional, not held spelling optional
- still to learn digital communication and collaboration required
- optional, not held apply desktop publishing techniques optional
- optional, not held conserve new media optional
- optional, not held read manuscripts optional
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a publications coordinator role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 digital communication and collaboration practise this
- 02 digital marketing techniques study this
- 03 present publishing plan practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 8 skills that carry over
- already held brand marketing techniques knowledge
- already held copyright legislation knowledge
- already held develop digital content skill
- already held manage budgets skill
- already held marketing principles knowledge
- already held perform market research skill
- already held publishing market knowledge
- already held identify customer's needs skill
The 2 learning areas not shown above
- optional, not held oversee quality control optional
- optional, not held desktop publishing optional
17 supplementary skills, helpful but not required
- optional, not held conserve new media optional
- optional, not held maintain relationship with customers optional
- optional, not held read manuscripts optional
- optional, not held rewrite manuscripts optional
- optional, not held select manuscripts optional
- optional, not held accounting techniques optional
- optional, not held apply desktop publishing techniques optional
- optional, not held apply grammar and spelling rules optional
- optional, not held desktop publishing optional
- optional, not held grammar optional
- optional, not held implement marketing strategies optional
- optional, not held manage accounts optional
- optional, not held oversee quality control optional
- optional, not held plan digital marketing optional
- optional, not held proofread text optional
- optional, not held recruit employees optional
- optional, not held spelling optional
34 held skills the publications coordinator role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role advise on market strategies skill
- not needed by the target role advise on public image skill
- not needed by the target role advise on public relations skill
- not needed by the target role analyse consumer buying trends skill
- not needed by the target role analyse cultural trends skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role assist in developing marketing campaigns skill
- not needed by the target role brainstorm ideas skill
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role coordinate advertising campaigns skill
- not needed by the target role create advertisements skill
- not needed by the target role create media plan skill
- not needed by the target role define brand identity skill
- not needed by the target role develop creative ideas skill
- not needed by the target role develop media strategy skill
- not needed by the target role develop professional network skill
- not needed by the target role develop public relations strategies skill
- not needed by the target role draw conclusions from market research results skill
- not needed by the target role evaluate advertising campaign skill
- not needed by the target role examine advertisement layout skill
- not needed by the target role follow a brief skill
- not needed by the target role give live presentation skill
- not needed by the target role graphic design knowledge
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role media planning knowledge
- not needed by the target role media studies knowledge
- not needed by the target role meet expectations of target audience skill
- not needed by the target role monitor media industry research figures skill
- not needed by the target role perform media outlets research skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role public relations knowledge
- not needed by the target role receive appropriate permissions for use of recorded audiovisual examples skill
- not needed by the target role types of media knowledge
11 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn digital marketing techniques required
- still to learn content marketing strategy required
- still to learn digital media required
- still to learn market analysis required
- still to learn market participants required
- still to learn project management principles required
- still to learn social media marketing techniques required
- optional, not held accounting techniques optional
- optional, not held desktop publishing optional
- optional, not held grammar optional
- optional, not held spelling optional
Other moves recorded from advertising specialist
- advertising copywriter 62% covered · moderate
- creative director 55% covered · moderate
- advertising media buyer 53% covered · moderate
- advertising assistant 50% covered · moderate
- advertising media planner 43% covered · substantial
- political campaign officer 32% covered · substantial
- advertising manager 30% covered · career change
- promotion assistant 26% covered · substantial
Common questions about this move
Can an advertising specialist become a publications coordinator?
Yes, and it is a substantial move. An advertising specialist already covers 26% of what a publications coordinator is expected to do: 8 skills carry over, 7 of which the publications coordinator role treats as required.
What skills does an advertising specialist need to become a publications coordinator?
15 required skills are missing, plus 17 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by business, administration and law. The single most important is digital communication and collaboration.
How hard is the move from advertising specialist to publications coordinator?
Its learning distance is 74 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.