Table 1Transition record

public relations managertoadvertising specialist

A public relations manager already meets 50% of what the advertising specialist role asks for. The move turns on 6 required skills not yet in the profile.

From public relations manager

50%

Overlap1

To advertising specialist

21 Skills carried over

6 Required, not held

50.3 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 50.3

This move: 50.3 of 100 · moderate

1 Share of the advertising specialist role’s weighted skill requirement already met by the public relations manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 21 skills that carry over, these are the ones fewest other occupations ask for. A advertising specialist role needs them, and most people applying for one will not have them already. This is the part of a public relations manager background worth leading with.

Skill the target role also needs Area

already held examine advertisement layout information skills
already held approve advertising campaign communication, collaboration and creativity
already held develop public relations strategies management skills
already held advise on public image communication, collaboration and creativity
already held draw conclusions from market research results information skills
already held evaluate advertising campaign information skills

All 21 carried skills, including the 6 the advertising specialist role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 3 supplementary

required, not held brainstorm ideas required
required, not held liaise with advertising agencies required
required, not held persuade clients with alternatives required

optional, not held create advertisements optional
optional, not held advise on market strategies optional
optional, not held follow a brief optional

02 information skills 1 required, 5 supplementary

required, not held perform market research required

optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held meet expectations of target audience optional
optional, not held monitor media industry research figures optional
optional, not held perform media outlets research optional

03 assisting and caring 1 required

required, not held receive appropriate permissions for use of recorded audiovisual examples required

04 working with computers 1 required

required, not held develop digital content required

05 management skills 3 supplementary

optional, not held create media plan optional
optional, not held assist in developing marketing campaigns optional
optional, not held define brand identity optional

06 arts and humanities 2 supplementary

optional, not held media planning optional
optional, not held media studies optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a advertising specialist role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 21 skills that carry over

Skill Type

already held advertising techniques knowledge
already held copyright legislation knowledge
already held develop creative ideas skill
already held develop professional network skill
already held give live presentation skill
already held identify customer's needs skill
already held advise on public image skill
already held advise on public relations skill
already held approve advertising campaign skill
already held collaborate in the development of marketing strategies skill
already held coordinate advertising campaigns skill
already held develop media strategy skill
already held develop public relations strategies skill
already held draw conclusions from market research results skill
already held evaluate advertising campaign skill
already held examine advertisement layout skill
already held graphic design knowledge
already held manage budgets skill
already held marketing principles knowledge
already held public relations knowledge
already held types of media knowledge

The 1 learning area not shown above

Skill to acquire Tier

07 business, administration and law 2 supplementary

optional, not held publishing market optional
optional, not held brand marketing techniques optional

15 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create advertisements optional
optional, not held create media plan optional
optional, not held publishing market optional
optional, not held advise on market strategies optional
optional, not held analyse consumer buying trends optional
optional, not held analyse cultural trends optional
optional, not held assist in developing marketing campaigns optional
optional, not held brand marketing techniques optional
optional, not held define brand identity optional
optional, not held follow a brief optional
optional, not held media planning optional
optional, not held media studies optional
optional, not held meet expectations of target audience optional
optional, not held monitor media industry research figures optional
optional, not held perform media outlets research optional

92 held skills the advertising specialist role does not ask for

Skill Type

not needed by the target role European Structural and Investment Funds regulations knowledge
not needed by the target role advise on communication strategies skill
not needed by the target role advocate a cause skill
not needed by the target role analyse external factors of companies skill
not needed by the target role analyse internal factors of companies skill
not needed by the target role apply diplomatic principles skill
not needed by the target role apply grammar and spelling rules skill
not needed by the target role apply social media marketing skill
not needed by the target role apply strategic thinking skill
not needed by the target role archive documentation related to work skill
not needed by the target role build business relationships skill
not needed by the target role build community relations skill
not needed by the target role build international relations skill
not needed by the target role business communication knowledge
not needed by the target role business strategy concepts knowledge
not needed by the target role carry out forum moderation skill
not needed by the target role communication principles knowledge
not needed by the target role company policies knowledge
not needed by the target role compile content skill
not needed by the target role conduct public presentations skill
not needed by the target role content marketing strategy knowledge
not needed by the target role coordinate marketing plan actions skill
not needed by the target role corporate social responsibility knowledge
not needed by the target role create solutions to problems skill
not needed by the target role desktop publishing knowledge
not needed by the target role develop communications strategies skill
not needed by the target role develop promotional tools skill
not needed by the target role diplomatic principles knowledge
not needed by the target role disseminate internal communications skill
not needed by the target role document project progress skill
not needed by the target role draft press releases skill
not needed by the target role ensure cross-department cooperation skill
not needed by the target role ensure information transparency skill
not needed by the target role establish communication with foreign cultures skill
not needed by the target role establish relationship with the media skill
not needed by the target role ethics of sharing work through social media knowledge
not needed by the target role evaluate employees skill
not needed by the target role forecast organisational risks skill
not needed by the target role forming of public opinion knowledge
not needed by the target role give interviews to media skill

52 further entries not listed here

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

optional, not held publishing market optional
optional, not held brand marketing techniques optional
optional, not held media planning optional
optional, not held media studies optional

Index

Other moves recorded from public relations manager

Full index of moves from public relations manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.