Career Overlap Occupation record
RecordJob

Where a public relations manager can go next

12 destinations recorded, ranked by how much of the target role a public relations manager already meets. The closer to the top of Table 1, the less there is to learn.

Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.

Also known as communications manager, public relations specialist, communications officer, spokesperson, public affairs manager, corporate profiler, publicity manager, corporate affairs manager, press office manager, media relations manager, public information coordinator, marketing and communications manager.

Managers 113 skills on file 12 career moves 0 above 60% overlap Closest: creative director, 53%

Fig. 2 · Career map 6 nearest · ESCO v1.2.1
creative director 53% covered political campaign officer 52% covered advertising specialist 50% covered election agent 48% covered advertising media buyer 43% covered advertising copywriter 41% covered public relations manager You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 6 nearest destinations from public relations manager, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a public relations manager already covers. All 12 are listed in the tables below.
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

A public relations manager needs 27 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • forming of public opinion business, administration and law
  • give interviews to media communication, collaboration and creativity
  • organise press conferences management skills
  • develop public relations strategies management skills
  • establish relationship with the media communication, collaboration and creativity
  • reputation management business, administration and law
  • advise on public image communication, collaboration and creativity
  • develop communications strategies management skills
  • draft press releases communication, collaboration and creativity
  • diplomatic principles social sciences, journalism and information
Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what a public relations manager does. The figure is how much of this job each one brings.

Index

Look up another occupation

Public relations manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of a public relations manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.