Where a public relations manager can go next
12 destinations recorded, ranked by how much of the target role a public relations manager already meets. The closer to the top of Table 1, the less there is to learn.
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Managers 113 skills on file 12 career moves 0 above 60% overlap Closest: creative director, 53%
- 70% and above · short step
- 50 to 70% · real move
- Below 50% · substantial retraining
Table 2 · A bigger jump
Possible, but expect real retraining rather than a sideways step.
- advertising copywriter 41% covered · difficulty 57.6
- governor 41% covered · difficulty 56.6
- international relations officer 40% covered · difficulty 56.9
- public administration manager 39% covered · difficulty 61.3
- public affairs consultant 38% covered · difficulty 57.4
- advertising assistant 38% covered · difficulty 58.9
- cultural policy officer 35% covered · difficulty 65.2
Look up another occupation
public relations manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.
How these figures were compiled
Coverage is the share of the target role’s weighted skill requirement a public relations manager already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.