Public relations manager to advertising assistant
A public relations manager already meets 38% of what the advertising assistant role asks for. The move turns on 8 required skills not yet in the profile.
58.9/ 100
1 How much of what an advertising assistant is expected to do is already part of a public relations manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the advertising assistant role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An advertising assistant role treats 4 of its required skills as things a public relations manager already does. You would walk in with these on day one.
- advertising techniques
- develop creative ideas
- identify customer's needs
- use different communication channels
What stands in the way is 8 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 13 skills that carry over, these are the ones fewest other occupations ask for. An advertising assistant role needs them, and most people applying for one will not have them already. This is the part of a public relations manager background worth leading with.
- already held examine advertisement layout information skills
- already held evaluate advertising campaign information skills
- already held types of media arts and humanities
- already held collaborate in the development of marketing strategies communication, collaboration and creativity
- already held coordinate advertising campaigns management skills
- already held develop media strategy management skills
All 13 carried skills, including the 4 the advertising assistant role treats as required.
Table 3 · What you may need to learn
The 19 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn liaise with advertising agencies required
- still to learn support managers required
- still to learn use communication techniques required
- optional, not held create advertisements optional
- optional, not held create content title optional
- optional, not held design graphics optional
- optional, not held provide written content optional
- still to learn file documents required
- still to learn perform business research required
- optional, not held monitor media industry research figures optional
- optional, not held perform market research optional
- optional, not held perform media outlets research optional
- still to learn develop digital content required
- still to learn use IT tools required
- still to learn digital media required
- optional, not held media planning optional
- optional, not held create media plan optional
- optional, not held create media schedule optional
- optional, not held adobe creative suite optional
Table 4 · Where to start
The 3 entries an advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 file documents practise this
- 02 perform business research practise this
- 03 develop digital content practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 13 skills that carry over
- already held advertising techniques knowledge
- already held develop creative ideas skill
- already held identify customer's needs skill
- already held use different communication channels skill
- already held collaborate in the development of marketing strategies skill
- already held content marketing strategy knowledge
- already held coordinate advertising campaigns skill
- already held develop media strategy skill
- already held evaluate advertising campaign skill
- already held examine advertisement layout skill
- already held implement marketing strategies skill
- already held manage budgets skill
- already held types of media knowledge
11 supplementary skills, helpful but not required
- optional, not held adobe creative suite optional
- optional, not held create advertisements optional
- optional, not held create media plan optional
- optional, not held create content title optional
- optional, not held create media schedule optional
- optional, not held design graphics optional
- optional, not held media planning optional
- optional, not held monitor media industry research figures optional
- optional, not held perform market research optional
- optional, not held perform media outlets research optional
- optional, not held provide written content optional
100 held skills the advertising assistant role does not ask for
- not needed by the target role European Structural and Investment Funds regulations knowledge
- not needed by the target role advise on communication strategies skill
- not needed by the target role advise on public image skill
- not needed by the target role advise on public relations skill
- not needed by the target role advocate a cause skill
- not needed by the target role analyse external factors of companies skill
- not needed by the target role analyse internal factors of companies skill
- not needed by the target role apply diplomatic principles skill
- not needed by the target role apply grammar and spelling rules skill
- not needed by the target role apply social media marketing skill
- not needed by the target role apply strategic thinking skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role archive documentation related to work skill
- not needed by the target role build business relationships skill
- not needed by the target role build community relations skill
- not needed by the target role build international relations skill
- not needed by the target role business communication knowledge
- not needed by the target role business strategy concepts knowledge
- not needed by the target role carry out forum moderation skill
- not needed by the target role communication principles knowledge
- not needed by the target role company policies knowledge
- not needed by the target role compile content skill
- not needed by the target role conduct public presentations skill
- not needed by the target role coordinate marketing plan actions skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role corporate social responsibility knowledge
- not needed by the target role create solutions to problems skill
- not needed by the target role desktop publishing knowledge
- not needed by the target role develop communications strategies skill
- not needed by the target role develop professional network skill
- not needed by the target role develop promotional tools skill
- not needed by the target role develop public relations strategies skill
- not needed by the target role diplomatic principles knowledge
- not needed by the target role disseminate internal communications skill
- not needed by the target role document project progress skill
- not needed by the target role draft press releases skill
- not needed by the target role draw conclusions from market research results skill
- not needed by the target role ensure cross-department cooperation skill
- not needed by the target role ensure information transparency skill
- not needed by the target role establish communication with foreign cultures skill
60 further entries not listed here
3 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn digital media required
- optional, not held adobe creative suite optional
- optional, not held media planning optional
Other moves recorded from public relations manager
- creative director 53% covered · moderate
- political campaign officer 52% covered · moderate
- advertising specialist 50% covered · moderate
- election agent 48% covered · moderate
- advertising media buyer 43% covered · moderate
- advertising copywriter 41% covered · substantial
- governor 41% covered · substantial
- international relations officer 40% covered · substantial
Common questions about this move
Can a public relations manager become an advertising assistant?
Yes, and it is a substantial move. A public relations manager already covers 38% of what an advertising assistant is expected to do: 13 skills carry over, 4 of which the advertising assistant role treats as required.
What skills does a public relations manager need to become an advertising assistant?
8 required skills are missing, plus 11 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is file documents.
How hard is the move from public relations manager to advertising assistant?
Its learning distance is 58.9 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.