Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

public relations managertocreative director

A public relations manager already meets 53% of what the creative director role asks for. The move turns on 7 required skills not yet in the profile.

From public relations manager
53%
Overlap1
To creative director
18 Skills carried over
7 Required, not held
50.7 Difficulty2
Career overlap Partial match

53%

Learning distance Real move, short list to learn

50.7/ 100

1 Share of the creative director role’s weighted skill requirement already met by the public relations manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A creative director role treats 11 of its required skills as things a public relations manager already does. These are the ones it depends on most.

  • advertising techniques
  • coordinate advertising campaigns
  • copyright legislation
  • desktop publishing
  • examine advertisement layout
  • give live presentation

What stands in the way is 7 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 18 skills that carry over, these are the ones fewest other occupations ask for. A creative director role needs them, and most people applying for one will not have them already. This is the part of a public relations manager background worth leading with.

Skill the target role also needs Area
  • already held manage creative department management skills
  • already held examine advertisement layout information skills
  • already held approve advertising campaign communication, collaboration and creativity
  • already held evaluate advertising campaign information skills
  • already held manage the handling of promotional materials management skills
  • already held types of media arts and humanities

All 18 carried skills, including the 11 the creative director role treats as required.

Table 3

Table 3 · What you would need to learn

The 21 missing skills fall into 7 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 6 required, 2 supplementary
  • required, not held assess each stage of the creative process required
  • required, not held define creative components required
  • required, not held provide input to collaborators to guide their work required
  • required, not held select artwork developed by staff members required
  • required, not held brainstorm ideas required
  • required, not held manage workflow processes required
  • optional, not held create advertisements optional
  • optional, not held train employees optional
02 information skills 1 required, 4 supplementary
  • required, not held meet expectations of target audience required
  • optional, not held analyse consumer buying trends optional
  • optional, not held analyse cultural trends optional
  • optional, not held perform market research optional
  • optional, not held perform media outlets research optional
03 information and communication technologies (icts) 2 supplementary
  • optional, not held adobe creative suite optional
  • optional, not held CAD software optional
04 management skills 2 supplementary
  • optional, not held create media plan optional
  • optional, not held receive actors' resumes optional
05 working with computers 2 supplementary
  • optional, not held apply desktop publishing techniques optional
  • optional, not held use CAD software optional
06 arts and humanities 1 supplementary
  • optional, not held media planning optional

1 further area in the appendix

Table 4

Table 4 · Where to start

The 3 entries a creative director role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 18 skills that carry over
Skill Type
  • already held advertising techniques knowledge
  • already held coordinate advertising campaigns skill
  • already held copyright legislation knowledge
  • already held desktop publishing knowledge
  • already held examine advertisement layout skill
  • already held give live presentation skill
  • already held graphic design knowledge
  • already held identify customer's needs skill
  • already held manage budgets skill
  • already held manage creative department skill
  • already held manage staff skill
  • already held approve advertising campaign skill
  • already held develop media strategy skill
  • already held evaluate advertising campaign skill
  • already held manage the handling of promotional materials skill
  • already held perform project management skill
  • already held recruit employees skill
  • already held types of media knowledge
The 1 learning area not shown above
Skill to acquire Tier
07 business, administration and law 1 supplementary
  • optional, not held design management optional
14 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held adobe creative suite optional
  • optional, not held create advertisements optional
  • optional, not held create media plan optional
  • optional, not held design management optional
  • optional, not held CAD software optional
  • optional, not held analyse consumer buying trends optional
  • optional, not held analyse cultural trends optional
  • optional, not held apply desktop publishing techniques optional
  • optional, not held media planning optional
  • optional, not held perform market research optional
  • optional, not held perform media outlets research optional
  • optional, not held receive actors' resumes optional
  • optional, not held train employees optional
  • optional, not held use CAD software optional
95 held skills the creative director role does not ask for
Skill Type
  • not needed by the target role European Structural and Investment Funds regulations knowledge
  • not needed by the target role advise on communication strategies skill
  • not needed by the target role advise on public image skill
  • not needed by the target role advise on public relations skill
  • not needed by the target role advocate a cause skill
  • not needed by the target role analyse external factors of companies skill
  • not needed by the target role analyse internal factors of companies skill
  • not needed by the target role apply diplomatic principles skill
  • not needed by the target role apply grammar and spelling rules skill
  • not needed by the target role apply social media marketing skill
  • not needed by the target role apply strategic thinking skill
  • not needed by the target role archive documentation related to work skill
  • not needed by the target role build business relationships skill
  • not needed by the target role build community relations skill
  • not needed by the target role build international relations skill
  • not needed by the target role business communication knowledge
  • not needed by the target role business strategy concepts knowledge
  • not needed by the target role carry out forum moderation skill
  • not needed by the target role collaborate in the development of marketing strategies skill
  • not needed by the target role communication principles knowledge
  • not needed by the target role company policies knowledge
  • not needed by the target role compile content skill
  • not needed by the target role conduct public presentations skill
  • not needed by the target role content marketing strategy knowledge
  • not needed by the target role coordinate marketing plan actions skill
  • not needed by the target role corporate social responsibility knowledge
  • not needed by the target role create solutions to problems skill
  • not needed by the target role develop communications strategies skill
  • not needed by the target role develop creative ideas skill
  • not needed by the target role develop professional network skill
  • not needed by the target role develop promotional tools skill
  • not needed by the target role develop public relations strategies skill
  • not needed by the target role diplomatic principles knowledge
  • not needed by the target role disseminate internal communications skill
  • not needed by the target role document project progress skill
  • not needed by the target role draft press releases skill
  • not needed by the target role draw conclusions from market research results skill
  • not needed by the target role ensure cross-department cooperation skill
  • not needed by the target role ensure information transparency skill
  • not needed by the target role establish communication with foreign cultures skill

55 further entries not listed here

4 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • optional, not held adobe creative suite optional
  • optional, not held design management optional
  • optional, not held CAD software optional
  • optional, not held media planning optional
Index

Other moves recorded from public relations manager

Full index of moves from public relations manager

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.