advertising managertopublic relations manager
A advertising manager already meets 59% of what the public relations manager role asks for. The move turns on 4 required skills not yet in the profile.
59%
55.5/ 100
1 Share of the public relations manager role’s weighted skill requirement already met by the advertising manager profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.
Why this move works
A public relations manager role treats 23 of its required skills as things a advertising manager already does. These are the ones it depends on most.
- advise on public image
- advise on public relations
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
What stands in the way is 4 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 53 skills that carry over, these are the ones fewest other occupations ask for. A public relations manager role needs them, and most people applying for one will not have them already. This is the part of a advertising manager background worth leading with.
- already held manage account department management skills
- already held make price recommendations information skills
- already held manage media services department management skills
- already held manage creative department management skills
- already held forming of public opinion business, administration and law
- already held give interviews to media communication, collaboration and creativity
All 53 carried skills, including the 23 the public relations manager role treats as required.
Table 3 · What you would need to learn
The 60 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.
- required, not held build community relations required
- required, not held liaise with local authorities required
- optional, not held advocate a cause optional
- optional, not held work closely with news teams optional
- optional, not held apply diplomatic principles optional
- optional, not held apply grammar and spelling rules optional
- optional, not held apply social media marketing optional
- optional, not held build business relationships optional
- optional, not held build international relations optional
- optional, not held carry out forum moderation optional
- optional, not held create solutions to problems optional
- optional, not held develop professional network optional
- optional, not held develop promotional tools optional
- optional, not held disseminate internal communications optional
- optional, not held ensure cross-department cooperation optional
- optional, not held establish communication with foreign cultures optional
- optional, not held identify clients' needs optional
- optional, not held implement marketing strategies optional
- optional, not held liaise with politicians optional
- optional, not held manage development of promotional material optional
- optional, not held manage visual communications optional
- optional, not held perform fundraising activities optional
- optional, not held proofread text optional
- optional, not held represent the organisation optional
- optional, not held speak different languages optional
- required, not held public relations required
- optional, not held European Structural and Investment Funds regulations optional
- optional, not held company policies optional
- optional, not held marketing department processes optional
- optional, not held search engine optimisation optional
- optional, not held content marketing strategy optional
- optional, not held marketing principles optional
- optional, not held social media management optional
- required, not held develop media strategy required
- optional, not held manage online communications optional
- optional, not held apply strategic thinking optional
- optional, not held evaluate employees optional
- optional, not held archive documentation related to work optional
- optional, not held monitor political campaigns optional
- optional, not held analyse internal factors of companies optional
- optional, not held compile content optional
- optional, not held document project progress optional
- optional, not held ensure information transparency optional
- optional, not held forecast organisational risks optional
- optional, not held monitor political conflicts optional
- optional, not held perform business analysis optional
- optional, not held government policy implementation optional
- optional, not held government representation optional
- optional, not held humanitarian aid actors optional
- optional, not held political campaigning optional
- optional, not held political parties optional
- optional, not held political science optional
- optional, not held psychological concepts optional
- optional, not held ethics of sharing work through social media optional
- optional, not held grammar optional
- optional, not held types of media optional
- optional, not held writing style guides optional
3 further areas in the appendix
Table 4 · Where to start
The 3 entries a public relations manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 build community relations skill · cross sector
- 02 develop media strategy skill · cross sector
- 03 liaise with local authorities skill · cross sector
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 53 skills that carry over
- already held advise on public image skill
- already held advise on public relations skill
- already held analyse external factors of companies skill
- already held communication principles knowledge
- already held conduct public presentations skill
- already held corporate social responsibility knowledge
- already held develop communications strategies skill
- already held develop public relations strategies skill
- already held diplomatic principles knowledge
- already held draft press releases skill
- already held establish relationship with the media skill
- already held forming of public opinion knowledge
- already held give interviews to media skill
- already held integrate strategic foundation in daily performance skill
- already held market research knowledge
- already held organise press conferences skill
- already held perform public relations skill
- already held prepare presentation material skill
- already held protect client interests skill
- already held reputation management knowledge
- already held rhetoric knowledge
- already held strategic planning knowledge
- already held use different communication channels skill
- already held advertising techniques knowledge
- already held advise on communication strategies skill
- already held approve advertising campaign skill
- already held business strategy concepts knowledge
- already held collaborate in the development of marketing strategies skill
- already held coordinate advertising campaigns skill
- already held coordinate marketing plan actions skill
- already held copyright legislation knowledge
- already held desktop publishing knowledge
- already held develop creative ideas skill
- already held draw conclusions from market research results skill
- already held evaluate advertising campaign skill
- already held examine advertisement layout skill
- already held give live presentation skill
- already held graphic design knowledge
- already held identify customer's needs skill
- already held make price recommendations skill
- already held manage account department skill
- already held manage budgets skill
- already held manage contracts skill
- already held manage creative department skill
- already held manage media services department skill
- already held manage project metrics skill
- already held manage staff skill
- already held manage the handling of promotional materials skill
- already held perform project management skill
- already held pricing strategies knowledge
- already held provide cost benefit analysis reports skill
- already held recruit employees skill
- already held use analytics for commercial purposes skill
The 3 learning areas not shown above
- optional, not held business communication optional
- optional, not held office software optional
- optional, not held survey techniques optional
56 supplementary skills, helpful but not required
- optional, not held European Structural and Investment Funds regulations optional
- optional, not held advocate a cause optional
- optional, not held archive documentation related to work optional
- optional, not held company policies optional
- optional, not held ethics of sharing work through social media optional
- optional, not held manage online communications optional
- optional, not held marketing department processes optional
- optional, not held monitor political campaigns optional
- optional, not held search engine optimisation optional
- optional, not held work closely with news teams optional
- optional, not held analyse internal factors of companies optional
- optional, not held apply diplomatic principles optional
- optional, not held apply grammar and spelling rules optional
- optional, not held apply social media marketing optional
- optional, not held apply strategic thinking optional
- optional, not held build business relationships optional
- optional, not held build international relations optional
- optional, not held business communication optional
- optional, not held carry out forum moderation optional
- optional, not held compile content optional
- optional, not held content marketing strategy optional
- optional, not held create solutions to problems optional
- optional, not held develop professional network optional
- optional, not held develop promotional tools optional
- optional, not held disseminate internal communications optional
- optional, not held document project progress optional
- optional, not held ensure cross-department cooperation optional
- optional, not held ensure information transparency optional
- optional, not held establish communication with foreign cultures optional
- optional, not held evaluate employees optional
- optional, not held forecast organisational risks optional
- optional, not held government policy implementation optional
- optional, not held government representation optional
- optional, not held grammar optional
- optional, not held humanitarian aid actors optional
- optional, not held identify clients' needs optional
- optional, not held implement marketing strategies optional
- optional, not held liaise with politicians optional
- optional, not held manage development of promotional material optional
- optional, not held manage visual communications optional
16 further entries not listed here
2 held skills the public relations manager role does not ask for
- not needed by the target role develop inclusive communication material skill
- not needed by the target role receive actors' resumes skill
22 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- required, not held public relations required
- optional, not held European Structural and Investment Funds regulations optional
- optional, not held company policies optional
- optional, not held ethics of sharing work through social media optional
- optional, not held marketing department processes optional
- optional, not held search engine optimisation optional
- optional, not held business communication optional
- optional, not held content marketing strategy optional
- optional, not held government policy implementation optional
- optional, not held government representation optional
- optional, not held grammar optional
- optional, not held humanitarian aid actors optional
- optional, not held marketing principles optional
- optional, not held office software optional
- optional, not held political campaigning optional
- optional, not held political parties optional
- optional, not held political science optional
- optional, not held psychological concepts optional
- optional, not held social media management optional
- optional, not held survey techniques optional
- optional, not held types of media optional
- optional, not held writing style guides optional
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.