Career Overlap Occupation record
RecordJob

Where an advertising manager can go next

5 destinations recorded, ranked by how much of the target role an advertising manager already meets. The closer to the top of Table 1, the less there is to learn.

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

Also known as promotions manager, promotions coordinator, advertising director, advertising agency manager, campaigns coordinator, advertising account planner, marketing communication manager, advertising coordinator, advertising executive, advertising campaign manager, advertising and promotions manager.

Managers 55 skills on file 5 career moves 2 above 60% overlap Closest: spokesperson, 79%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
spokesperson 79% covered public relations officer 65% covered public relations manager 59% covered creative director 52% covered communication manager 47% covered advertising manager You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from advertising manager, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role an advertising manager already covers. All 5 are listed in the tables below.
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 3

Table 3 · What the job itself asks for

An advertising manager needs 33 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • forming of public opinion business, administration and law
  • give interviews to media communication, collaboration and creativity
  • organise press conferences management skills
  • develop public relations strategies management skills
  • establish relationship with the media communication, collaboration and creativity
  • advise on public image communication, collaboration and creativity
  • draw conclusions from market research results information skills
  • develop communications strategies management skills
  • draft press releases communication, collaboration and creativity
  • diplomatic principles social sciences, journalism and information
Table 4

Table 4 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what an advertising manager does. The figure is how much of this job each one brings.

Index

Look up another occupation

Advertising manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of an advertising manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.