Career Overlap Occupation record Edition 1 · ESCO v1.2.1
RecordOccupation

Where a advertising manager can go next

5 destinations recorded, ranked by how much of the target role a advertising manager already meets. The closer to the top of Table 1, the less there is to learn.

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

Managers 55 skills on file 5 career moves 2 above 60% overlap Closest: spokesperson, 79%

spokesperson 79% covered public relations officer 65% covered public relations manager 59% covered creative director 52% covered communication manager 47% covered advertising manager You are here
Fig. 2 — the 5 nearest destinations from advertising manager. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a advertising manager already covers. All 5 are listed in the tables below.
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
Table 1

Table 1 · Within reach

Table 2

Table 2 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Index

Look up another occupation

advertising manager is filed under Managers, ISCO major group 1. The full index lists all ten groups.

Note

How these figures were compiled

Coverage is the share of the target role’s weighted skill requirement a advertising manager already meets, counting required skills in full and supplementary ones at 0.35. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.