Advertising manager to spokesperson
An advertising manager already meets 79% of what the spokesperson role asks for. Every required skill of the target role is already in the profile.
23.2/ 100
1 How much of what a spokesperson is expected to do is already part of an advertising manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the spokesperson role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A spokesperson role treats 14 of its required skills as things an advertising manager already does. You would walk in with these on day one.
- analyse external factors of companies
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- diplomatic principles
Table 2 · What you already bring
Of the 22 skills that carry over, these are the ones fewest other occupations ask for. A spokesperson role needs them, and most people applying for one will not have them already. This is the part of an advertising manager background worth leading with.
- already held forming of public opinion business, administration and law
- already held give interviews to media communication, collaboration and creativity
- already held organise press conferences management skills
- already held establish relationship with the media communication, collaboration and creativity
- already held reputation management business, administration and law
- already held advise on public image communication, collaboration and creativity
All 22 carried skills, including the 14 the spokesperson role treats as required.
Table 3 · What you may need to learn
The 13 missing skills fall into 4 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- optional, not held work closely with news teams optional
- optional, not held apply diplomatic principles optional
- optional, not held build business relationships optional
- optional, not held build community relations optional
- optional, not held develop professional network optional
- optional, not held develop promotional tools optional
- optional, not held implement marketing strategies optional
- optional, not held liaise with politicians optional
- optional, not held speak different languages optional
- optional, not held analyse the comments of selected audiences optional
- optional, not held follow the news optional
- optional, not held types of media optional
- optional, not held digital communication and collaboration optional
Appendix · The rest of the record
All 22 skills that carry over
- already held analyse external factors of companies skill
- already held communication principles knowledge
- already held conduct public presentations skill
- already held corporate social responsibility knowledge
- already held develop communications strategies skill
- already held diplomatic principles knowledge
- already held establish relationship with the media skill
- already held forming of public opinion knowledge
- already held give interviews to media skill
- already held perform public relations skill
- already held prepare presentation material skill
- already held protect client interests skill
- already held rhetoric knowledge
- already held use different communication channels skill
- already held advise on public image skill
- already held advise on public relations skill
- already held draft press releases skill
- already held give live presentation skill
- already held identify customer's needs skill
- already held market research knowledge
- already held organise press conferences skill
- already held reputation management knowledge
13 supplementary skills, helpful but not required
- optional, not held analyse the comments of selected audiences optional
- optional, not held digital communication and collaboration optional
- optional, not held follow the news optional
- optional, not held work closely with news teams optional
- optional, not held apply diplomatic principles optional
- optional, not held build business relationships optional
- optional, not held build community relations optional
- optional, not held develop professional network optional
- optional, not held develop promotional tools optional
- optional, not held implement marketing strategies optional
- optional, not held liaise with politicians optional
- optional, not held speak different languages optional
- optional, not held types of media optional
33 held skills the spokesperson role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role advise on communication strategies skill
- not needed by the target role approve advertising campaign skill
- not needed by the target role business strategy concepts knowledge
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role coordinate advertising campaigns skill
- not needed by the target role coordinate marketing plan actions skill
- not needed by the target role copyright legislation knowledge
- not needed by the target role desktop publishing knowledge
- not needed by the target role develop creative ideas skill
- not needed by the target role develop inclusive communication material skill
- not needed by the target role develop public relations strategies skill
- not needed by the target role draw conclusions from market research results skill
- not needed by the target role evaluate advertising campaign skill
- not needed by the target role examine advertisement layout skill
- not needed by the target role graphic design knowledge
- not needed by the target role integrate strategic foundation in daily performance skill
- not needed by the target role make price recommendations skill
- not needed by the target role manage account department skill
- not needed by the target role manage budgets skill
- not needed by the target role manage contracts skill
- not needed by the target role manage creative department skill
- not needed by the target role manage media services department skill
- not needed by the target role manage project metrics skill
- not needed by the target role manage staff skill
- not needed by the target role manage the handling of promotional materials skill
- not needed by the target role perform project management skill
- not needed by the target role pricing strategies knowledge
- not needed by the target role provide cost benefit analysis reports skill
- not needed by the target role receive actors' resumes skill
- not needed by the target role recruit employees skill
- not needed by the target role strategic planning knowledge
- not needed by the target role use analytics for commercial purposes skill
1 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- optional, not held types of media optional
Common questions about this move
Can an advertising manager become a spokesperson?
Yes, and it is an adjacent move. An advertising manager already covers 79% of what a spokesperson is expected to do: 22 skills carry over, 14 of which the spokesperson role treats as required.
What skills does an advertising manager need to become a spokesperson?
None of the spokesperson role's required skills are missing from an advertising manager profile. 13 optional skills are not yet covered.
How hard is the move from advertising manager to spokesperson?
Its learning distance is 23.2 out of 100, which is the adjacent band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.