Career Overlap Transition record Edition 1 · ESCO v1.2.1
Table 1Transition record

marketing assistanttoadvertising specialist

A marketing assistant already meets 22% of what the advertising specialist role asks for. The move turns on 8 required skills not yet in the profile.

From marketing assistant
22%
Overlap1
To advertising specialist
7 Skills carried over
8 Required, not held
73.1 Difficulty2
Career overlap Distant match

22%

Learning distance Substantial retraining

73.1/ 100

1 Share of the advertising specialist role’s weighted skill requirement already met by the marketing assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Why

Why this move works

A advertising specialist role treats 4 of its required skills as things a marketing assistant already does. These are the ones it depends on most.

  • develop digital content
  • liaise with advertising agencies
  • perform market research
  • persuade clients with alternatives

What stands in the way is 8 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.

Table 2

Table 2 · What you already bring

Of the 7 skills that carry over, these are the ones fewest other occupations ask for. A advertising specialist role needs them, and most people applying for one will not have them already. This is the part of a marketing assistant background worth leading with.

Skill the target role also needs Area
  • already held assist in developing marketing campaigns management skills
  • already held persuade clients with alternatives communication, collaboration and creativity
  • already held liaise with advertising agencies communication, collaboration and creativity
  • already held public relations business, administration and law
  • already held collaborate in the development of marketing strategies communication, collaboration and creativity
  • already held develop digital content working with computers

All 7 carried skills, including the 4 the advertising specialist role treats as required.

Table 3

Table 3 · What you would need to learn

The 35 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier
01 communication, collaboration and creativity 5 required, 6 supplementary
  • required, not held identify customer's needs required
  • required, not held brainstorm ideas required
  • required, not held develop creative ideas required
  • required, not held develop professional network required
  • required, not held give live presentation required
  • optional, not held create advertisements optional
  • optional, not held advise on market strategies optional
  • optional, not held advise on public image optional
  • optional, not held advise on public relations optional
  • optional, not held approve advertising campaign optional
  • optional, not held follow a brief optional
02 business, administration and law 2 required, 3 supplementary
  • required, not held advertising techniques required
  • required, not held copyright legislation required
  • optional, not held publishing market optional
  • optional, not held brand marketing techniques optional
  • optional, not held marketing principles optional
03 assisting and caring 1 required
  • required, not held receive appropriate permissions for use of recorded audiovisual examples required
04 information skills 8 supplementary
  • optional, not held analyse consumer buying trends optional
  • optional, not held analyse cultural trends optional
  • optional, not held draw conclusions from market research results optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held meet expectations of target audience optional
  • optional, not held monitor media industry research figures optional
  • optional, not held perform media outlets research optional
05 management skills 6 supplementary
  • optional, not held create media plan optional
  • optional, not held coordinate advertising campaigns optional
  • optional, not held define brand identity optional
  • optional, not held develop media strategy optional
  • optional, not held develop public relations strategies optional
  • optional, not held manage budgets optional
06 arts and humanities 4 supplementary
  • optional, not held graphic design optional
  • optional, not held media planning optional
  • optional, not held media studies optional
  • optional, not held types of media optional
Table 4

Table 4 · Where to start

The 3 entries a advertising specialist role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 7 skills that carry over
Skill Type
  • already held develop digital content skill
  • already held liaise with advertising agencies skill
  • already held perform market research skill
  • already held persuade clients with alternatives skill
  • already held assist in developing marketing campaigns skill
  • already held collaborate in the development of marketing strategies skill
  • already held public relations knowledge
27 supplementary skills, helpful but not required
Skill to acquire Tier
  • optional, not held create advertisements optional
  • optional, not held create media plan optional
  • optional, not held publishing market optional
  • optional, not held advise on market strategies optional
  • optional, not held advise on public image optional
  • optional, not held advise on public relations optional
  • optional, not held analyse consumer buying trends optional
  • optional, not held analyse cultural trends optional
  • optional, not held approve advertising campaign optional
  • optional, not held brand marketing techniques optional
  • optional, not held coordinate advertising campaigns optional
  • optional, not held define brand identity optional
  • optional, not held develop media strategy optional
  • optional, not held develop public relations strategies optional
  • optional, not held draw conclusions from market research results optional
  • optional, not held evaluate advertising campaign optional
  • optional, not held examine advertisement layout optional
  • optional, not held follow a brief optional
  • optional, not held graphic design optional
  • optional, not held manage budgets optional
  • optional, not held marketing principles optional
  • optional, not held media planning optional
  • optional, not held media studies optional
  • optional, not held meet expectations of target audience optional
  • optional, not held monitor media industry research figures optional
  • optional, not held perform media outlets research optional
  • optional, not held types of media optional
45 held skills the advertising specialist role does not ask for
Skill Type
  • not needed by the target role accounting knowledge
  • not needed by the target role adobe creative suite knowledge
  • not needed by the target role apply social media marketing skill
  • not needed by the target role attend trade fairs skill
  • not needed by the target role build business relationships skill
  • not needed by the target role commercial law knowledge
  • not needed by the target role communicate schedules to the people concerned skill
  • not needed by the target role conduct public presentations skill
  • not needed by the target role contact customers skill
  • not needed by the target role customer relationship management knowledge
  • not needed by the target role design questionnaires skill
  • not needed by the target role draft corporate emails skill
  • not needed by the target role draft press releases skill
  • not needed by the target role execute email marketing skill
  • not needed by the target role follow the statutory obligations skill
  • not needed by the target role liaise with financiers skill
  • not needed by the target role manage personnel agenda skill
  • not needed by the target role manage the handling of promotional materials skill
  • not needed by the target role manage website skill
  • not needed by the target role market research knowledge
  • not needed by the target role marketing analytics knowledge
  • not needed by the target role marketing department processes knowledge
  • not needed by the target role marketing management knowledge
  • not needed by the target role online ads campaign techniques knowledge
  • not needed by the target role organise business documents skill
  • not needed by the target role perform business research skill
  • not needed by the target role perform mystery shopping skill
  • not needed by the target role perform office routine activities skill
  • not needed by the target role prepare exhibition marketing plan skill
  • not needed by the target role prepare presentation material skill
  • not needed by the target role prepare visual data skill
  • not needed by the target role process commissioned instructions skill
  • not needed by the target role relationship marketing knowledge
  • not needed by the target role revise drafts made by managers skill
  • not needed by the target role revise questionnaires skill
  • not needed by the target role services marketing knowledge
  • not needed by the target role social media management knowledge
  • not needed by the target role speak different languages skill
  • not needed by the target role statistics knowledge
  • not needed by the target role support managers skill

5 further entries not listed here

9 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier
  • required, not held advertising techniques required
  • required, not held copyright legislation required
  • optional, not held publishing market optional
  • optional, not held brand marketing techniques optional
  • optional, not held graphic design optional
  • optional, not held marketing principles optional
  • optional, not held media planning optional
  • optional, not held media studies optional
  • optional, not held types of media optional
Index

Other moves recorded from marketing assistant

Full index of moves from marketing assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.