Marketing assistant to advertising specialist

• already held develop digital content skill
• already held liaise with advertising agencies skill
• already held perform market research skill
• already held persuade clients with alternatives skill
• already held assist in developing marketing campaigns skill
• already held collaborate in the development of marketing strategies skill
• already held public relations knowledge

• optional, not held create advertisements optional
• optional, not held create media plan optional
• optional, not held publishing market optional
• optional, not held advise on market strategies optional
• optional, not held advise on public image optional
• optional, not held advise on public relations optional
• optional, not held analyse consumer buying trends optional
• optional, not held analyse cultural trends optional
• optional, not held approve advertising campaign optional
• optional, not held brand marketing techniques optional
• optional, not held coordinate advertising campaigns optional
• optional, not held define brand identity optional
• optional, not held develop media strategy optional
• optional, not held develop public relations strategies optional
• optional, not held draw conclusions from market research results optional
• optional, not held evaluate advertising campaign optional
• optional, not held examine advertisement layout optional
• optional, not held follow a brief optional
• optional, not held graphic design optional
• optional, not held manage budgets optional
• optional, not held marketing principles optional
• optional, not held media planning optional
• optional, not held media studies optional
• optional, not held meet expectations of target audience optional
• optional, not held monitor media industry research figures optional
• optional, not held perform media outlets research optional
• optional, not held types of media optional

• not needed by the target role accounting knowledge
• not needed by the target role adobe creative suite knowledge
• not needed by the target role apply social media marketing skill
• not needed by the target role attend trade fairs skill
• not needed by the target role build business relationships skill
• not needed by the target role commercial law knowledge
• not needed by the target role communicate schedules to the people concerned skill
• not needed by the target role conduct public presentations skill
• not needed by the target role contact customers skill
• not needed by the target role customer relationship management knowledge
• not needed by the target role design questionnaires skill
• not needed by the target role draft corporate emails skill
• not needed by the target role draft press releases skill
• not needed by the target role execute email marketing skill
• not needed by the target role follow the statutory obligations skill
• not needed by the target role liaise with financiers skill
• not needed by the target role manage personnel agenda skill
• not needed by the target role manage the handling of promotional materials skill
• not needed by the target role manage website skill
• not needed by the target role market research knowledge
• not needed by the target role marketing analytics knowledge
• not needed by the target role marketing department processes knowledge
• not needed by the target role marketing management knowledge
• not needed by the target role online ads campaign techniques knowledge
• not needed by the target role organise business documents skill
• not needed by the target role perform business research skill
• not needed by the target role perform mystery shopping skill
• not needed by the target role perform office routine activities skill
• not needed by the target role prepare exhibition marketing plan skill
• not needed by the target role prepare presentation material skill
• not needed by the target role prepare visual data skill
• not needed by the target role process commissioned instructions skill
• not needed by the target role relationship marketing knowledge
• not needed by the target role revise drafts made by managers skill
• not needed by the target role revise questionnaires skill
• not needed by the target role services marketing knowledge
• not needed by the target role social media management knowledge
• not needed by the target role speak different languages skill
• not needed by the target role statistics knowledge
• not needed by the target role support managers skill

5 further entries not listed here

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

• still to learn advertising techniques required
• still to learn copyright legislation required
• optional, not held publishing market optional
• optional, not held brand marketing techniques optional
• optional, not held graphic design optional
• optional, not held marketing principles optional
• optional, not held media planning optional
• optional, not held media studies optional
• optional, not held types of media optional

Yes, and it is a substantial move. A marketing assistant already covers 22% of what an advertising specialist is expected to do: 7 skills carry over, 4 of which the advertising specialist role treats as required.

8 required skills are missing, plus 27 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is identify customer's needs.

Its learning distance is 73.1 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.