Marketing assistant to management assistant
A marketing assistant already meets 36% of what the management assistant role asks for. The move turns on 11 required skills not yet in the profile.
64.3/ 100
1 How much of what a management assistant is expected to do is already part of a marketing assistant’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the management assistant role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A management assistant role treats 7 of its required skills as things a marketing assistant already does. You would walk in with these on day one.
- build business relationships
- draft corporate emails
- perform business research
- process commissioned instructions
- support managers
- use different communication channels
What stands in the way is 11 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 14 skills that carry over, these are the ones fewest other occupations ask for. A management assistant role needs them, and most people applying for one will not have them already. This is the part of a marketing assistant background worth leading with.
- already held revise drafts made by managers information skills
- already held marketing department processes business, administration and law
- already held manage personnel agenda management skills
- already held draft corporate emails communication, collaboration and creativity
- already held draft press releases communication, collaboration and creativity
- already held perform business research information skills
All 14 carried skills, including the 7 the management assistant role treats as required.
Table 3 · What you may need to learn
The 27 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn coordinate events required
- still to learn disseminate messages to people required
- still to learn fix meetings required
- still to learn perform clerical duties required
- still to learn use office systems required
- optional, not held perform cost accounting activities optional
- optional, not held use free typing techniques optional
- still to learn liaise with board members required
- still to learn disseminate internal communications required
- still to learn liaise with managers required
- still to learn maintain internal communication systems required
- optional, not held write meeting reports optional
- still to learn company policies required
- optional, not held accounting department processes optional
- optional, not held financial department processes optional
- optional, not held legal department processes optional
- optional, not held operations department processes optional
- optional, not held human resources department processes optional
- optional, not held management department processes optional
- optional, not held personnel management optional
- optional, not held sales department processes optional
- still to learn use spreadsheets software required
- optional, not held apply statistical analysis techniques optional
- optional, not held maintain register of shareholders optional
- optional, not held maintain statutory books optional
- optional, not held track key performance indicators optional
- optional, not held assist visitors optional
Table 4 · Where to start
The 3 entries a management assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 company policies study this
- 02 liaise with board members practise this
- 03 coordinate events practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 14 skills that carry over
- already held build business relationships skill
- already held draft corporate emails skill
- already held perform business research skill
- already held process commissioned instructions skill
- already held support managers skill
- already held use different communication channels skill
- already held write work-related reports skill
- already held draft press releases skill
- already held manage personnel agenda skill
- already held marketing department processes knowledge
- already held public relations knowledge
- already held revise drafts made by managers skill
- already held speak different languages skill
- already held translate language concepts skill
16 supplementary skills, helpful but not required
- optional, not held accounting department processes optional
- optional, not held financial department processes optional
- optional, not held legal department processes optional
- optional, not held operations department processes optional
- optional, not held apply statistical analysis techniques optional
- optional, not held assist visitors optional
- optional, not held human resources department processes optional
- optional, not held maintain register of shareholders optional
- optional, not held maintain statutory books optional
- optional, not held management department processes optional
- optional, not held perform cost accounting activities optional
- optional, not held personnel management optional
- optional, not held sales department processes optional
- optional, not held track key performance indicators optional
- optional, not held use free typing techniques optional
- optional, not held write meeting reports optional
38 held skills the management assistant role does not ask for
- not needed by the target role accounting knowledge
- not needed by the target role adobe creative suite knowledge
- not needed by the target role apply social media marketing skill
- not needed by the target role assist in developing marketing campaigns skill
- not needed by the target role attend trade fairs skill
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role commercial law knowledge
- not needed by the target role communicate schedules to the people concerned skill
- not needed by the target role conduct public presentations skill
- not needed by the target role contact customers skill
- not needed by the target role customer relationship management knowledge
- not needed by the target role design questionnaires skill
- not needed by the target role develop digital content skill
- not needed by the target role execute email marketing skill
- not needed by the target role follow the statutory obligations skill
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role liaise with financiers skill
- not needed by the target role manage the handling of promotional materials skill
- not needed by the target role manage website skill
- not needed by the target role market research knowledge
- not needed by the target role marketing analytics knowledge
- not needed by the target role marketing management knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role organise business documents skill
- not needed by the target role perform market research skill
- not needed by the target role perform mystery shopping skill
- not needed by the target role perform office routine activities skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role prepare exhibition marketing plan skill
- not needed by the target role prepare presentation material skill
- not needed by the target role prepare visual data skill
- not needed by the target role relationship marketing knowledge
- not needed by the target role revise questionnaires skill
- not needed by the target role services marketing knowledge
- not needed by the target role social media management knowledge
- not needed by the target role statistics knowledge
- not needed by the target role tabulate survey results skill
- not needed by the target role update budget skill
9 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn company policies required
- optional, not held accounting department processes optional
- optional, not held financial department processes optional
- optional, not held legal department processes optional
- optional, not held operations department processes optional
- optional, not held human resources department processes optional
- optional, not held management department processes optional
- optional, not held personnel management optional
- optional, not held sales department processes optional
Common questions about this move
Can a marketing assistant become a management assistant?
Yes, and it is a substantial move. A marketing assistant already covers 36% of what a management assistant is expected to do: 14 skills carry over, 7 of which the management assistant role treats as required.
What skills does a marketing assistant need to become a management assistant?
11 required skills are missing, plus 16 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by management skills. The single most important is company policies.
How hard is the move from marketing assistant to management assistant?
Its learning distance is 64.3 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.