Table 1Transition record

marketing assistanttoadvertising assistant

A marketing assistant already meets 32% of what the advertising assistant role asks for. The move turns on 7 required skills not yet in the profile.

From marketing assistant

32%

Overlap1

To advertising assistant

8 Skills carried over

7 Required, not held

63.3 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 63.3

This move: 63.3 of 100 · substantial

1 Share of the advertising assistant role’s weighted skill requirement already met by the marketing assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 8 skills that carry over, these are the ones fewest other occupations ask for. A advertising assistant role needs them, and most people applying for one will not have them already. This is the part of a marketing assistant background worth leading with.

Skill the target role also needs Area

already held adobe creative suite information and communication technologies (icts)
already held perform business research information skills
already held support managers communication, collaboration and creativity
already held liaise with advertising agencies communication, collaboration and creativity
already held collaborate in the development of marketing strategies communication, collaboration and creativity
already held develop digital content working with computers

All 8 carried skills, including the 5 the advertising assistant role treats as required.

Table 3

Table 3 · What you would need to learn

The 24 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 3 required, 5 supplementary

required, not held identify customer's needs required
required, not held develop creative ideas required
required, not held use communication techniques required

optional, not held create advertisements optional
optional, not held create content title optional
optional, not held design graphics optional
optional, not held implement marketing strategies optional
optional, not held provide written content optional

02 information skills 1 required, 4 supplementary

required, not held file documents required

optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held monitor media industry research figures optional
optional, not held perform media outlets research optional

03 arts and humanities 1 required, 2 supplementary

required, not held digital media required

optional, not held media planning optional
optional, not held types of media optional

04 business, administration and law 1 required, 1 supplementary

required, not held advertising techniques required

optional, not held content marketing strategy optional

05 working with computers 1 required

required, not held use IT tools required

06 management skills 5 supplementary

optional, not held create media plan optional
optional, not held coordinate advertising campaigns optional
optional, not held create media schedule optional
optional, not held develop media strategy optional
optional, not held manage budgets optional

Table 4

Table 4 · Where to start

The 3 entries a advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 8 skills that carry over

Skill Type

already held develop digital content skill
already held liaise with advertising agencies skill
already held perform business research skill
already held support managers skill
already held use different communication channels skill
already held adobe creative suite knowledge
already held collaborate in the development of marketing strategies skill
already held perform market research skill

17 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held create advertisements optional
optional, not held create media plan optional
optional, not held content marketing strategy optional
optional, not held coordinate advertising campaigns optional
optional, not held create content title optional
optional, not held create media schedule optional
optional, not held design graphics optional
optional, not held develop media strategy optional
optional, not held evaluate advertising campaign optional
optional, not held examine advertisement layout optional
optional, not held implement marketing strategies optional
optional, not held manage budgets optional
optional, not held media planning optional
optional, not held monitor media industry research figures optional
optional, not held perform media outlets research optional
optional, not held provide written content optional
optional, not held types of media optional

44 held skills the advertising assistant role does not ask for

Skill Type

not needed by the target role accounting knowledge
not needed by the target role apply social media marketing skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role attend trade fairs skill
not needed by the target role build business relationships skill
not needed by the target role commercial law knowledge
not needed by the target role communicate schedules to the people concerned skill
not needed by the target role conduct public presentations skill
not needed by the target role contact customers skill
not needed by the target role customer relationship management knowledge
not needed by the target role design questionnaires skill
not needed by the target role draft corporate emails skill
not needed by the target role draft press releases skill
not needed by the target role execute email marketing skill
not needed by the target role follow the statutory obligations skill
not needed by the target role liaise with financiers skill
not needed by the target role manage personnel agenda skill
not needed by the target role manage the handling of promotional materials skill
not needed by the target role manage website skill
not needed by the target role market research knowledge
not needed by the target role marketing analytics knowledge
not needed by the target role marketing department processes knowledge
not needed by the target role marketing management knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role organise business documents skill
not needed by the target role perform mystery shopping skill
not needed by the target role perform office routine activities skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role prepare exhibition marketing plan skill
not needed by the target role prepare presentation material skill
not needed by the target role prepare visual data skill
not needed by the target role process commissioned instructions skill
not needed by the target role public relations knowledge
not needed by the target role relationship marketing knowledge
not needed by the target role revise drafts made by managers skill
not needed by the target role revise questionnaires skill
not needed by the target role services marketing knowledge
not needed by the target role social media management knowledge
not needed by the target role speak different languages skill
not needed by the target role statistics knowledge

4 further entries not listed here

5 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held advertising techniques required
required, not held digital media required
optional, not held content marketing strategy optional
optional, not held media planning optional
optional, not held types of media optional

Index

Other moves recorded from marketing assistant

Full index of moves from marketing assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.