Marketing assistant to advertising assistant
A marketing assistant already meets 32% of what the advertising assistant role asks for. The move turns on 7 required skills not yet in the profile.
63.3/ 100
1 How much of what an advertising assistant is expected to do is already part of a marketing assistant’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the advertising assistant role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An advertising assistant role treats 5 of its required skills as things a marketing assistant already does. You would walk in with these on day one.
- develop digital content
- liaise with advertising agencies
- perform business research
- support managers
- use different communication channels
What stands in the way is 7 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 8 skills that carry over, these are the ones fewest other occupations ask for. An advertising assistant role needs them, and most people applying for one will not have them already. This is the part of a marketing assistant background worth leading with.
- already held adobe creative suite information and communication technologies (icts)
- already held perform business research information skills
- already held support managers communication, collaboration and creativity
- already held liaise with advertising agencies communication, collaboration and creativity
- already held collaborate in the development of marketing strategies communication, collaboration and creativity
- already held develop digital content working with computers
All 8 carried skills, including the 5 the advertising assistant role treats as required.
Table 3 · What you may need to learn
The 24 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn identify customer's needs required
- still to learn develop creative ideas required
- still to learn use communication techniques required
- optional, not held create advertisements optional
- optional, not held create content title optional
- optional, not held design graphics optional
- optional, not held implement marketing strategies optional
- optional, not held provide written content optional
- still to learn file documents required
- optional, not held evaluate advertising campaign optional
- optional, not held examine advertisement layout optional
- optional, not held monitor media industry research figures optional
- optional, not held perform media outlets research optional
- still to learn digital media required
- optional, not held media planning optional
- optional, not held types of media optional
- still to learn advertising techniques required
- optional, not held content marketing strategy optional
- still to learn use IT tools required
- optional, not held create media plan optional
- optional, not held coordinate advertising campaigns optional
- optional, not held create media schedule optional
- optional, not held develop media strategy optional
- optional, not held manage budgets optional
Table 4 · Where to start
The 3 entries an advertising assistant role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 file documents practise this
- 02 identify customer's needs practise this
- 03 advertising techniques study this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 8 skills that carry over
- already held develop digital content skill
- already held liaise with advertising agencies skill
- already held perform business research skill
- already held support managers skill
- already held use different communication channels skill
- already held adobe creative suite knowledge
- already held collaborate in the development of marketing strategies skill
- already held perform market research skill
17 supplementary skills, helpful but not required
- optional, not held create advertisements optional
- optional, not held create media plan optional
- optional, not held content marketing strategy optional
- optional, not held coordinate advertising campaigns optional
- optional, not held create content title optional
- optional, not held create media schedule optional
- optional, not held design graphics optional
- optional, not held develop media strategy optional
- optional, not held evaluate advertising campaign optional
- optional, not held examine advertisement layout optional
- optional, not held implement marketing strategies optional
- optional, not held manage budgets optional
- optional, not held media planning optional
- optional, not held monitor media industry research figures optional
- optional, not held perform media outlets research optional
- optional, not held provide written content optional
- optional, not held types of media optional
44 held skills the advertising assistant role does not ask for
- not needed by the target role accounting knowledge
- not needed by the target role apply social media marketing skill
- not needed by the target role assist in developing marketing campaigns skill
- not needed by the target role attend trade fairs skill
- not needed by the target role build business relationships skill
- not needed by the target role commercial law knowledge
- not needed by the target role communicate schedules to the people concerned skill
- not needed by the target role conduct public presentations skill
- not needed by the target role contact customers skill
- not needed by the target role customer relationship management knowledge
- not needed by the target role design questionnaires skill
- not needed by the target role draft corporate emails skill
- not needed by the target role draft press releases skill
- not needed by the target role execute email marketing skill
- not needed by the target role follow the statutory obligations skill
- not needed by the target role liaise with financiers skill
- not needed by the target role manage personnel agenda skill
- not needed by the target role manage the handling of promotional materials skill
- not needed by the target role manage website skill
- not needed by the target role market research knowledge
- not needed by the target role marketing analytics knowledge
- not needed by the target role marketing department processes knowledge
- not needed by the target role marketing management knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role organise business documents skill
- not needed by the target role perform mystery shopping skill
- not needed by the target role perform office routine activities skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role prepare exhibition marketing plan skill
- not needed by the target role prepare presentation material skill
- not needed by the target role prepare visual data skill
- not needed by the target role process commissioned instructions skill
- not needed by the target role public relations knowledge
- not needed by the target role relationship marketing knowledge
- not needed by the target role revise drafts made by managers skill
- not needed by the target role revise questionnaires skill
- not needed by the target role services marketing knowledge
- not needed by the target role social media management knowledge
- not needed by the target role speak different languages skill
- not needed by the target role statistics knowledge
4 further entries not listed here
5 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn advertising techniques required
- still to learn digital media required
- optional, not held content marketing strategy optional
- optional, not held media planning optional
- optional, not held types of media optional
Common questions about this move
Can a marketing assistant become an advertising assistant?
Yes, and it is a substantial move. A marketing assistant already covers 32% of what an advertising assistant is expected to do: 8 skills carry over, 5 of which the advertising assistant role treats as required.
What skills does a marketing assistant need to become an advertising assistant?
7 required skills are missing, plus 17 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is file documents.
How hard is the move from marketing assistant to advertising assistant?
Its learning distance is 63.3 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.