Table 1Transition record

marketing assistanttospokesperson

A marketing assistant already meets 21% of what the spokesperson role asks for. The move turns on 11 required skills not yet in the profile.

From marketing assistant

21%

Overlap1

To spokesperson

7 Skills carried over

11 Required, not held

74.1 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 74.1

This move: 74.1 of 100 · substantial

1 Share of the spokesperson role’s weighted skill requirement already met by the marketing assistant profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 7 skills that carry over, these are the ones fewest other occupations ask for. A spokesperson role needs them, and most people applying for one will not have them already. This is the part of a marketing assistant background worth leading with.

Skill the target role also needs Area

already held draft press releases communication, collaboration and creativity
already held prepare presentation material communication, collaboration and creativity
already held market research business, administration and law
already held conduct public presentations communication, collaboration and creativity
already held build business relationships communication, collaboration and creativity
already held speak different languages communication, collaboration and creativity

All 7 carried skills, including the 3 the spokesperson role treats as required.

Table 3

Table 3 · What you would need to learn

The 28 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 4 required, 11 supplementary

required, not held establish relationship with the media required
required, not held give interviews to media required
required, not held perform public relations required
required, not held protect client interests required

optional, not held identify customer's needs optional
optional, not held work closely with news teams optional
optional, not held advise on public image optional
optional, not held advise on public relations optional
optional, not held apply diplomatic principles optional
optional, not held build community relations optional
optional, not held develop professional network optional
optional, not held develop promotional tools optional
optional, not held give live presentation optional
optional, not held implement marketing strategies optional
optional, not held liaise with politicians optional

02 business, administration and law 2 required, 1 supplementary

required, not held corporate social responsibility required
required, not held forming of public opinion required

optional, not held reputation management optional

03 social sciences, journalism and information 2 required

required, not held diplomatic principles required
required, not held rhetoric required

04 information skills 1 required, 2 supplementary

required, not held analyse external factors of companies required

optional, not held analyse the comments of selected audiences optional
optional, not held follow the news optional

05 management skills 1 required, 1 supplementary

required, not held develop communications strategies required

optional, not held organise press conferences optional

06 generic programmes and qualifications 1 required

required, not held communication principles required

2 further areas in the appendix

Table 4

Table 4 · Where to start

The 3 entries a spokesperson role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 7 skills that carry over

Skill Type

already held conduct public presentations skill
already held prepare presentation material skill
already held use different communication channels skill
already held build business relationships skill
already held draft press releases skill
already held market research knowledge
already held speak different languages skill

The 2 learning areas not shown above

Skill to acquire Tier

07 arts and humanities 1 supplementary

optional, not held types of media optional

08 working with computers 1 supplementary

optional, not held digital communication and collaboration optional

17 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held analyse the comments of selected audiences optional
optional, not held digital communication and collaboration optional
optional, not held follow the news optional
optional, not held identify customer's needs optional
optional, not held work closely with news teams optional
optional, not held advise on public image optional
optional, not held advise on public relations optional
optional, not held apply diplomatic principles optional
optional, not held build community relations optional
optional, not held develop professional network optional
optional, not held develop promotional tools optional
optional, not held give live presentation optional
optional, not held implement marketing strategies optional
optional, not held liaise with politicians optional
optional, not held organise press conferences optional
optional, not held reputation management optional
optional, not held types of media optional

45 held skills the spokesperson role does not ask for

Skill Type

not needed by the target role accounting knowledge
not needed by the target role adobe creative suite knowledge
not needed by the target role apply social media marketing skill
not needed by the target role assist in developing marketing campaigns skill
not needed by the target role attend trade fairs skill
not needed by the target role collaborate in the development of marketing strategies skill
not needed by the target role commercial law knowledge
not needed by the target role communicate schedules to the people concerned skill
not needed by the target role contact customers skill
not needed by the target role customer relationship management knowledge
not needed by the target role design questionnaires skill
not needed by the target role develop digital content skill
not needed by the target role draft corporate emails skill
not needed by the target role execute email marketing skill
not needed by the target role follow the statutory obligations skill
not needed by the target role liaise with advertising agencies skill
not needed by the target role liaise with financiers skill
not needed by the target role manage personnel agenda skill
not needed by the target role manage the handling of promotional materials skill
not needed by the target role manage website skill
not needed by the target role marketing analytics knowledge
not needed by the target role marketing department processes knowledge
not needed by the target role marketing management knowledge
not needed by the target role online ads campaign techniques knowledge
not needed by the target role organise business documents skill
not needed by the target role perform business research skill
not needed by the target role perform market research skill
not needed by the target role perform mystery shopping skill
not needed by the target role perform office routine activities skill
not needed by the target role persuade clients with alternatives skill
not needed by the target role prepare exhibition marketing plan skill
not needed by the target role prepare visual data skill
not needed by the target role process commissioned instructions skill
not needed by the target role public relations knowledge
not needed by the target role relationship marketing knowledge
not needed by the target role revise drafts made by managers skill
not needed by the target role revise questionnaires skill
not needed by the target role services marketing knowledge
not needed by the target role social media management knowledge
not needed by the target role statistics knowledge

5 further entries not listed here

7 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held corporate social responsibility required
required, not held communication principles required
required, not held diplomatic principles required
required, not held forming of public opinion required
required, not held rhetoric required
optional, not held reputation management optional
optional, not held types of media optional

Index

Other moves recorded from marketing assistant

Full index of moves from marketing assistant

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.