Marketing assistant to spokesperson
A marketing assistant already meets 21% of what the spokesperson role asks for. The move turns on 11 required skills not yet in the profile.
74.1/ 100
1 How much of what a spokesperson is expected to do is already part of a marketing assistant’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the spokesperson role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
A spokesperson role treats 3 of its required skills as things a marketing assistant already does. You would walk in with these on day one.
- conduct public presentations
- prepare presentation material
- use different communication channels
What stands in the way is 11 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 7 skills that carry over, these are the ones fewest other occupations ask for. A spokesperson role needs them, and most people applying for one will not have them already. This is the part of a marketing assistant background worth leading with.
- already held draft press releases communication, collaboration and creativity
- already held prepare presentation material communication, collaboration and creativity
- already held market research business, administration and law
- already held conduct public presentations communication, collaboration and creativity
- already held build business relationships communication, collaboration and creativity
- already held speak different languages communication, collaboration and creativity
All 7 carried skills, including the 3 the spokesperson role treats as required.
Table 3 · What you may need to learn
The 28 missing skills fall into 8 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn establish relationship with the media required
- still to learn give interviews to media required
- still to learn perform public relations required
- still to learn protect client interests required
- optional, not held identify customer's needs optional
- optional, not held work closely with news teams optional
- optional, not held advise on public image optional
- optional, not held advise on public relations optional
- optional, not held apply diplomatic principles optional
- optional, not held build community relations optional
- optional, not held develop professional network optional
- optional, not held develop promotional tools optional
- optional, not held give live presentation optional
- optional, not held implement marketing strategies optional
- optional, not held liaise with politicians optional
- still to learn corporate social responsibility required
- still to learn forming of public opinion required
- optional, not held reputation management optional
- still to learn diplomatic principles required
- still to learn rhetoric required
- still to learn analyse external factors of companies required
- optional, not held analyse the comments of selected audiences optional
- optional, not held follow the news optional
- still to learn develop communications strategies required
- optional, not held organise press conferences optional
- still to learn communication principles required
2 further areas in the appendix
Table 4 · Where to start
The 3 entries a spokesperson role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 corporate social responsibility study this
- 02 establish relationship with the media practise this
- 03 analyse external factors of companies practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 7 skills that carry over
- already held conduct public presentations skill
- already held prepare presentation material skill
- already held use different communication channels skill
- already held build business relationships skill
- already held draft press releases skill
- already held market research knowledge
- already held speak different languages skill
The 2 learning areas not shown above
- optional, not held types of media optional
- optional, not held digital communication and collaboration optional
17 supplementary skills, helpful but not required
- optional, not held analyse the comments of selected audiences optional
- optional, not held digital communication and collaboration optional
- optional, not held follow the news optional
- optional, not held identify customer's needs optional
- optional, not held work closely with news teams optional
- optional, not held advise on public image optional
- optional, not held advise on public relations optional
- optional, not held apply diplomatic principles optional
- optional, not held build community relations optional
- optional, not held develop professional network optional
- optional, not held develop promotional tools optional
- optional, not held give live presentation optional
- optional, not held implement marketing strategies optional
- optional, not held liaise with politicians optional
- optional, not held organise press conferences optional
- optional, not held reputation management optional
- optional, not held types of media optional
45 held skills the spokesperson role does not ask for
- not needed by the target role accounting knowledge
- not needed by the target role adobe creative suite knowledge
- not needed by the target role apply social media marketing skill
- not needed by the target role assist in developing marketing campaigns skill
- not needed by the target role attend trade fairs skill
- not needed by the target role collaborate in the development of marketing strategies skill
- not needed by the target role commercial law knowledge
- not needed by the target role communicate schedules to the people concerned skill
- not needed by the target role contact customers skill
- not needed by the target role customer relationship management knowledge
- not needed by the target role design questionnaires skill
- not needed by the target role develop digital content skill
- not needed by the target role draft corporate emails skill
- not needed by the target role execute email marketing skill
- not needed by the target role follow the statutory obligations skill
- not needed by the target role liaise with advertising agencies skill
- not needed by the target role liaise with financiers skill
- not needed by the target role manage personnel agenda skill
- not needed by the target role manage the handling of promotional materials skill
- not needed by the target role manage website skill
- not needed by the target role marketing analytics knowledge
- not needed by the target role marketing department processes knowledge
- not needed by the target role marketing management knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role organise business documents skill
- not needed by the target role perform business research skill
- not needed by the target role perform market research skill
- not needed by the target role perform mystery shopping skill
- not needed by the target role perform office routine activities skill
- not needed by the target role persuade clients with alternatives skill
- not needed by the target role prepare exhibition marketing plan skill
- not needed by the target role prepare visual data skill
- not needed by the target role process commissioned instructions skill
- not needed by the target role public relations knowledge
- not needed by the target role relationship marketing knowledge
- not needed by the target role revise drafts made by managers skill
- not needed by the target role revise questionnaires skill
- not needed by the target role services marketing knowledge
- not needed by the target role social media management knowledge
- not needed by the target role statistics knowledge
5 further entries not listed here
7 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn corporate social responsibility required
- still to learn communication principles required
- still to learn diplomatic principles required
- still to learn forming of public opinion required
- still to learn rhetoric required
- optional, not held reputation management optional
- optional, not held types of media optional
Common questions about this move
Can a marketing assistant become a spokesperson?
Yes, and it is a substantial move. A marketing assistant already covers 21% of what a spokesperson is expected to do: 7 skills carry over, 3 of which the spokesperson role treats as required.
What skills does a marketing assistant need to become a spokesperson?
11 required skills are missing, plus 17 optional ones. They fall into 8 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is corporate social responsibility.
How hard is the move from marketing assistant to spokesperson?
Its learning distance is 74.1 out of 100, which is the substantial band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.