Digital marketing manager to online community manager
A digital marketing manager already meets 23% of what the online community manager role asks for. The move turns on 40 required skills not yet in the profile.
83.5/ 100
1 How much of what an online community manager is expected to do is already part of a digital marketing manager’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the online community manager role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An online community manager role treats 13 of its required skills as things a digital marketing manager already does. You would walk in with these on day one.
- analyse consumer buying trends
- apply social media marketing
- brand marketing techniques
- content marketing strategy
- develop digital content
- digital communication and collaboration
What stands in the way is 40 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 14 skills that carry over, these are the ones fewest other occupations ask for. An online community manager role needs them, and most people applying for one will not have them already. This is the part of a digital marketing manager background worth leading with.
- already held integrate marketing strategies with the global strategy management skills
- already held web analytics information and communication technologies (icts)
- already held perform online data analysis working with computers
- already held use e-services working with computers
- already held conduct search engine optimisation working with computers
- already held digital communication and collaboration working with computers
All 14 carried skills, including the 13 the online community manager role treats as required.
Table 3 · What you may need to learn
The 51 missing skills fall into 9 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn develop online community plan required
- still to learn align efforts towards business development required
- still to learn build trust required
- still to learn carry out forum moderation required
- still to learn collaborate in the development of marketing strategies required
- still to learn create content title required
- still to learn develop professional network required
- still to learn impart business plans to collaborators required
- still to learn manage feedback required
- still to learn provide written content required
- still to learn use different communication channels required
- optional, not held develop inclusive communication material optional
- optional, not held identify technological needs optional
- still to learn analyse customer service surveys required
- still to learn analyse external factors of companies required
- still to learn analyse internal factors of companies required
- still to learn analyse work-related written reports required
- still to learn evaluate marketing content required
- still to learn research website users required
- still to learn study sales levels of products required
- still to learn track key performance indicators required
- optional, not held identify ICT user needs optional
- optional, not held manage content metadata optional
- still to learn corporate social responsibility required
- still to learn corporate sustainability required
- still to learn market pricing required
- still to learn online moderation techniques required
- still to learn market research required
- still to learn marketing mix required
- still to learn marketing principles required
- still to learn pricing strategies required
- optional, not held business intelligence optional
- still to learn manage content development projects required
- still to learn coordinate marketing plan actions required
- still to learn create annual marketing budget required
- still to learn define measurable marketing objectives required
- still to learn identify potential markets for companies required
- still to learn integrate strategic foundation in daily performance required
- still to learn manage profitability required
- still to learn plan marketing strategy required
- optional, not held manage schedule of tasks optional
- still to learn translate requirement concepts into content required
- still to learn use content management system software required
- optional, not held digital content creation optional
- optional, not held use personal organization software optional
- still to learn keywords in digital content required
- still to learn authoring software required
- optional, not held information confidentiality optional
3 further areas in the appendix
Table 4 · Where to start
The 3 entries an online community manager role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 corporate social responsibility study this
- 02 corporate sustainability study this
- 03 develop online community plan practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 14 skills that carry over
- already held analyse consumer buying trends skill
- already held apply social media marketing skill
- already held brand marketing techniques knowledge
- already held content marketing strategy knowledge
- already held develop digital content skill
- already held digital communication and collaboration skill
- already held digital media knowledge
- already held integrate marketing strategies with the global strategy skill
- already held perform market research skill
- already held perform online data analysis skill
- already held plan marketing campaigns skill
- already held use e-services skill
- already held web analytics knowledge
- already held conduct search engine optimisation skill
The 3 learning areas not shown above
- still to learn follow up online user requests required
- optional, not held content development processes optional
- optional, not held behavioural science optional
11 supplementary skills, helpful but not required
- optional, not held digital content creation optional
- optional, not held identify ICT user needs optional
- optional, not held information confidentiality optional
- optional, not held behavioural science optional
- optional, not held business intelligence optional
- optional, not held content development processes optional
- optional, not held develop inclusive communication material optional
- optional, not held identify technological needs optional
- optional, not held manage content metadata optional
- optional, not held manage schedule of tasks optional
- optional, not held use personal organization software optional
35 held skills the online community manager role does not ask for
- not needed by the target role advertising techniques knowledge
- not needed by the target role apply customer engagement strategy skill
- not needed by the target role carry out event management skill
- not needed by the target role company policies knowledge
- not needed by the target role conduct online competitive analysis skill
- not needed by the target role creatively use digital technologies skill
- not needed by the target role data protection knowledge
- not needed by the target role design brand's online communication plan skill
- not needed by the target role digital marketing techniques knowledge
- not needed by the target role e-commerce systems knowledge
- not needed by the target role ethics of sharing work through social media knowledge
- not needed by the target role execute email marketing skill
- not needed by the target role execute marketing plan skill
- not needed by the target role identify new business opportunities skill
- not needed by the target role implement marketing strategies skill
- not needed by the target role interactive media knowledge
- not needed by the target role manage staff skill
- not needed by the target role marketing analytics knowledge
- not needed by the target role mobile marketing knowledge
- not needed by the target role neuromarketing techniques knowledge
- not needed by the target role online ads campaign techniques knowledge
- not needed by the target role pay-per-click knowledge
- not needed by the target role perform business analysis skill
- not needed by the target role perform customers’ needs analysis skill
- not needed by the target role perform project management skill
- not needed by the target role plan digital marketing skill
- not needed by the target role plan social media marketing campaigns skill
- not needed by the target role relationship marketing knowledge
- not needed by the target role reputation management knowledge
- not needed by the target role services marketing knowledge
- not needed by the target role set brand positioning skill
- not needed by the target role social media management knowledge
- not needed by the target role social media marketing techniques knowledge
- not needed by the target role stimulate creativity in the team skill
- not needed by the target role web strategy assessment knowledge
14 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn corporate social responsibility required
- still to learn corporate sustainability required
- still to learn keywords in digital content required
- still to learn market pricing required
- still to learn online moderation techniques required
- still to learn authoring software required
- still to learn market research required
- still to learn marketing mix required
- still to learn marketing principles required
- still to learn pricing strategies required
- optional, not held information confidentiality optional
- optional, not held behavioural science optional
- optional, not held business intelligence optional
- optional, not held content development processes optional
Other moves recorded from digital marketing manager
- employer branding manager 53% covered · moderate
- online marketer 52% covered · substantial
- search engine optimisation expert 47% covered · moderate
- publications coordinator 45% covered · substantial
- online sales channel manager 38% covered · substantial
- brand manager 37% covered · substantial
- chief marketing officer 26% covered · career change
- marketing consultant 26% covered · career change
Common questions about this move
Can a digital marketing manager become an online community manager?
Yes, and it is a career change move. A digital marketing manager already covers 23% of what an online community manager is expected to do: 14 skills carry over, 13 of which the online community manager role treats as required.
What skills does a digital marketing manager need to become an online community manager?
40 required skills are missing, plus 11 optional ones. They fall into 9 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is corporate social responsibility.
How hard is the move from digital marketing manager to online community manager?
Its learning distance is 83.5 out of 100, which is the career change band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.