Technical sales representative to advertising sales agent
A technical sales representative already meets 66% of what the advertising sales agent role asks for. The move turns on 6 required skills not yet in the profile.
41.6/ 100
1 How much of what an advertising sales agent is expected to do is already part of a technical sales representative’s work. Directional: the figure for the reverse move differs, because moving into a speciality is not the same problem as moving out of one. 2 Every skill the advertising sales agent role is recorded as needing, required and optional together. What these numbers mean.
Why this move works
An advertising sales agent role treats 20 of its required skills as things a technical sales representative already does. You would walk in with these on day one.
- answer requests for quotation
- characteristics of products
- characteristics of services
- communicate with customers
- contact customers
- demonstrate motivation for sales
What stands in the way is 6 required skills the profile does not yet cover. Table 3 groups them; Table 4 says which to take first.
Table 2 · What you already bring
Of the 21 skills that carry over, these are the ones fewest other occupations ask for. An advertising sales agent role needs them, and most people applying for one will not have them already. This is the part of a technical sales representative background worth leading with.
- already held demonstrate motivation for sales management skills
- already held keep records on sales information skills
- already held implement customer follow-up communication, collaboration and creativity
- already held contact customers communication, collaboration and creativity
- already held keep records of customer interaction information skills
- already held record customers' personal data information skills
All 21 carried skills, including the 20 the advertising sales agent role treats as required.
Table 3 · What you may need to learn
The 19 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered in the order worth working in. Areas carrying the most required skills come first, and inside each one the required skills sit above the optional ones. Nothing here is a verdict on you: it is a list of what this particular job asks for that your current one does not.
- still to learn advise on merchandise features required
- still to learn deliver a sales pitch required
- optional, not held provide advertisement samples optional
- optional, not held work with advertising professionals optional
- optional, not held apply social media marketing optional
- optional, not held develop promotional tools optional
- still to learn advertising techniques required
- still to learn customer relationship management required
- optional, not held outdoor advertising optional
- still to learn types of media required
- optional, not held media formats optional
- optional, not held media planning optional
- still to learn ensure compliance with purchasing and contracting regulations required
- optional, not held carry out sales analysis optional
- optional, not held monitor after sales records optional
- optional, not held stay up to date with social media optional
- optional, not held monitor media industry research figures optional
- optional, not held perform media outlets research optional
- optional, not held develop media strategy optional
Table 4 · Where to start
The 3 entries an advertising sales agent role is least likely to hire without. The ordering is computed from the skill data, not from what pays.
- 01 advise on merchandise features practise this
- 02 deliver a sales pitch practise this
- 03 ensure compliance with purchasing and contracting regulations practise this
Each entry opens a course search for that skill. Career Overlap earns nothing from these links.
Appendix · The rest of the record
All 21 skills that carry over
- already held answer requests for quotation skill
- already held characteristics of products knowledge
- already held characteristics of services knowledge
- already held communicate with customers skill
- already held contact customers skill
- already held demonstrate motivation for sales skill
- already held ensure client orientation skill
- already held ensure compliance with legal requirements skill
- already held guarantee customer satisfaction skill
- already held implement customer follow-up skill
- already held implement sales strategies skill
- already held keep records of customer interaction skill
- already held keep records on sales skill
- already held produce sales reports skill
- already held prospect new customers skill
- already held record customers' personal data skill
- already held respond to customers' inquiries skill
- already held sales promotion techniques knowledge
- already held sales strategies knowledge
- already held use customer relationship management software skill
- already held apply technical communication skills skill
13 supplementary skills, helpful but not required
- optional, not held carry out sales analysis optional
- optional, not held media formats optional
- optional, not held monitor after sales records optional
- optional, not held outdoor advertising optional
- optional, not held provide advertisement samples optional
- optional, not held stay up to date with social media optional
- optional, not held work with advertising professionals optional
- optional, not held apply social media marketing optional
- optional, not held develop media strategy optional
- optional, not held develop promotional tools optional
- optional, not held media planning optional
- optional, not held monitor media industry research figures optional
- optional, not held perform media outlets research optional
35 held skills the advertising sales agent role does not ask for
- not needed by the target role ICT software specifications knowledge
- not needed by the target role address problems critically skill
- not needed by the target role agricultural equipment knowledge
- not needed by the target role chemical products knowledge
- not needed by the target role consumer protection knowledge
- not needed by the target role create solutions to problems skill
- not needed by the target role credit card payments knowledge
- not needed by the target role demonstrate products' features skill
- not needed by the target role e-commerce systems knowledge
- not needed by the target role e-procurement knowledge
- not needed by the target role electronic and telecommunication equipment knowledge
- not needed by the target role electronic business knowledge
- not needed by the target role electronic communication knowledge
- not needed by the target role hardware, plumbing and heating equipment products knowledge
- not needed by the target role have computer literacy skill
- not needed by the target role implement marketing strategies skill
- not needed by the target role industrial tools knowledge
- not needed by the target role international commercial transactions rules knowledge
- not needed by the target role issue sales invoices skill
- not needed by the target role machinery products knowledge
- not needed by the target role maintain relationship with customers skill
- not needed by the target role manage schedule of tasks skill
- not needed by the target role market pricing knowledge
- not needed by the target role mining, construction and civil engineering machinery products knowledge
- not needed by the target role multimedia systems knowledge
- not needed by the target role office equipment knowledge
- not needed by the target role perform customers’ needs analysis skill
- not needed by the target role product comprehension knowledge
- not needed by the target role provide customer follow-up services skill
- not needed by the target role sales activities knowledge
- not needed by the target role speak different languages skill
- not needed by the target role supervise sales activities skill
- not needed by the target role textile industry machinery products knowledge
- not needed by the target role types of aircraft knowledge
- not needed by the target role types of maritime vessels knowledge
6 gaps that are knowledge rather than practice
Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.
- still to learn advertising techniques required
- still to learn customer relationship management required
- still to learn types of media required
- optional, not held media formats optional
- optional, not held outdoor advertising optional
- optional, not held media planning optional
Other moves recorded from technical sales representative
Common questions about this move
Can a technical sales representative become an advertising sales agent?
Yes, and it is a moderate move. A technical sales representative already covers 66% of what an advertising sales agent is expected to do: 21 skills carry over, 20 of which the advertising sales agent role treats as required.
What skills does a technical sales representative need to become an advertising sales agent?
6 required skills are missing, plus 13 optional ones. They fall into 6 areas of the ESCO skill hierarchy, led by communication, collaboration and creativity. The single most important is advise on merchandise features.
How hard is the move from technical sales representative to advertising sales agent?
Its learning distance is 41.6 out of 100, which is the moderate band. That accounts for both how much is missing and how specialised those skills are.
How this record was compiled
Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.