Table 1Transition record

tour operator representativetotourist information officer

A tour operator representative already meets 48% of what the tourist information officer role asks for. The move turns on 14 required skills not yet in the profile.

From tour operator representative

48%

Overlap1

To tourist information officer

25 Skills carried over

14 Required, not held

59.8 Difficulty2

adjacent 0–30

moderate 30–55

substantial 55–75

career change 75–100

this move, 59.8

This move: 59.8 of 100 · substantial

1 Share of the tourist information officer role’s weighted skill requirement already met by the tour operator representative profile. Required skills count in full, supplementary skills at 0.35. Directional: the figure for the reverse move differs. 2 Combines what is missing with how specialised it is, so a gap of general skills scores easier than the same number of narrow ones.

Table 2

Table 2 · What you already bring

Of the 25 skills that carry over, these are the ones fewest other occupations ask for. A tourist information officer role needs them, and most people applying for one will not have them already. This is the part of a tour operator representative background worth leading with.

Skill the target role also needs Area

already held collect tourist information information skills
already held devise special promotions management skills
already held build a network of suppliers in tourism communication, collaboration and creativity
already held apply foreign languages in tourism communication, collaboration and creativity
already held self-service technologies in tourism information and communication technologies (icts)
already held manage visitor flows in natural protected areas information skills

All 25 carried skills, including the 10 the tourist information officer role treats as required.

Table 3

Table 3 · What you would need to learn

The 22 missing skills fall into 6 areas of the ESCO skill hierarchy, numbered below in the order worth working in: the areas carrying the most required skills come first, and inside each one the required skills sit above the supplementary ones.

Skill to acquire Tier

01 communication, collaboration and creativity 7 required, 6 supplementary

required, not held coordinate efforts of stakeholders for destination promotion required
required, not held demonstrate intercultural competences in hospitality services required
required, not held develop tourist information materials required
required, not held distribute local information materials required
required, not held identify customer's needs required
required, not held produce content for tourism brochures required
required, not held respond to customers' inquiries required

optional, not held sell souvenirs optional
optional, not held apply social media marketing optional
optional, not held build business relationships optional
optional, not held ensure client orientation optional
optional, not held perform services in a flexible manner optional
optional, not held sell tickets optional

02 assisting and caring 5 required

required, not held provide directions to guests required
required, not held provide tourism related information required
required, not held assist visitors required
required, not held comply with food safety and hygiene required
required, not held quote prices required

03 information skills 1 required

required, not held process reservations required

04 services 1 required

required, not held local area tourism industry required

05 management skills 1 supplementary

optional, not held organise cultural events optional

06 working with computers 1 supplementary

optional, not held integrate content into output media optional

Table 4

Table 4 · Where to start

The 3 entries a tourist information officer role is least likely to hire without. The ordering is computed from the skill data, not from what pays.

Each entry opens a course search for that skill. Career Overlap earns nothing from these links.

Appendix

Appendix · The rest of the record

All 25 skills that carry over

Skill Type

already held apply foreign languages in tourism skill
already held build a network of suppliers in tourism skill
already held collect tourist information skill
already held communicate with customers skill
already held devise special promotions skill
already held geographical areas relevant to tourism knowledge
already held handle personal identifiable information skill
already held maintain customer records skill
already held maintain customer service skill
already held process booking skill
already held augmented reality knowledge
already held ecotourism knowledge
already held educate on sustainable tourism skill
already held engage local communities in the management of natural protected areas skill
already held improve customer traveling experiences with augmented reality skill
already held manage conservation of natural and cultural heritage skill
already held manage visitor flows in natural protected areas skill
already held process payments skill
already held promote virtual reality travelling experiences skill
already held self-service technologies in tourism knowledge
already held support community-based tourism skill
already held support local tourism skill
already held use e-tourism platforms skill
already held virtual reality knowledge
already held work in a hospitality team skill

8 supplementary skills, helpful but not required

Skill to acquire Tier

optional, not held integrate content into output media optional
optional, not held organise cultural events optional
optional, not held sell souvenirs optional
optional, not held apply social media marketing optional
optional, not held build business relationships optional
optional, not held ensure client orientation optional
optional, not held perform services in a flexible manner optional
optional, not held sell tickets optional

17 held skills the tourist information officer role does not ask for

Skill Type

not needed by the target role assist clients with special needs skill
not needed by the target role create solutions to problems skill
not needed by the target role develop inclusive communication material skill
not needed by the target role ensure infrastructure accessibility skill
not needed by the target role handle customer complaints skill
not needed by the target role implement marketing strategies skill
not needed by the target role implement sales strategies skill
not needed by the target role make logistical arrangements skill
not needed by the target role manage health and safety standards skill
not needed by the target role manage the customer experience skill
not needed by the target role measure customer feedback skill
not needed by the target role negotiate service with providers skill
not needed by the target role negotiate supplier arrangements skill
not needed by the target role prepare travel packages skill
not needed by the target role provide customised products skill
not needed by the target role provide performance feedback skill
not needed by the target role upsell products skill

1 gaps that are knowledge rather than practice

Knowledge gaps usually close through study. Practical skill gaps usually need something you can point at.

Skill to acquire Tier

required, not held local area tourism industry required

Index

Other moves recorded from tour operator representative

Full index of moves from tour operator representative

Note

How this record was compiled

Both occupations are taken from ESCO, which lists the skills and knowledge each occupation is expected to have and marks every one required or optional. Nothing here is a prediction about hiring, and nothing here knows that a particular employer wants a particular certificate. Treat Table 3 as a starting point for your own research rather than a syllabus. The full method states what these figures can and cannot tell you.