Career Overlap Occupation record
RecordJob

Where a brand manager can go next

5 destinations recorded, ranked by how much of the target role a brand manager already meets. The closer to the top of Table 1, the less there is to learn.

Brand managers analyse and plan the way a brand is positioned on the market.

Also known as senior brand manager, trainee brand manager, market development executive, graduate brand manager, marketing development manager, marketing manager (brand development), brand marketing manager, assistant brand manager, formula manager, brand development manager, brand executive.

Professionals 43 skills on file 5 career moves 0 above 60% overlap Closest: department store manager, 41%

Fig. 2 · Career map 5 nearest · ESCO v1.2.1
department store manager 41% covered wholesale merchant in clothin… 35% covered wholesale merchant in office … 35% covered wholesale merchant in househo… 33% covered wholesale merchant in electri… 33% covered brand manager You are here
  • 70% and above · short step
  • 50 to 70% · real move
  • Below 50% · substantial retraining
The 5 nearest destinations from brand manager, each one a link to that move’s record. Distance from the centre is how much retraining the move takes; the figure on each is how much of that role a brand manager already covers. All 5 are listed in the tables below.
Table 1

Table 1 · A bigger jump

Possible, but expect real retraining rather than a sideways step.

Table 2

Table 2 · What the job itself asks for

A brand manager needs 31 required skills and areas of knowledge. These 10 are the ones fewest other jobs share, so they say the most about the work.

Required skill Area
  • carry out naming strategies management skills
  • create brand guidelines management skills
  • perform brand analysis information skills
  • design brand's online communication plan management skills
  • set brand positioning communication, collaboration and creativity
  • define brand identity management skills
  • manage brand assets management skills
  • select optimal distribution channel management skills
  • lead the brand strategic planning process management skills
  • stimulate creativity in the team management skills
Table 3

Table 3 · Jobs that lead here

The reverse view: occupations whose skills already cover much of what a brand manager does. The figure is how much of this job each one brings.

Index

Look up another occupation

Brand manager is filed under Professionals, ISCO major group 2. The full index lists all ten groups.

Note

How these figures were compiled

Overlap is how much of the target role is already part of a brand manager’s work. It is directional: the figure for the reverse move differs. Every entry above opens the full comparison for that move: what carries over, what is missing, and where to start. The full method.